This is a Marketing Strategy of Novel fictitious Android App which is done under Prof. Sameer Mathur in the Winter Internship of Marketing Management.

1. GoSoloTHE RIGHT
COMPANION FOR
SOLO TRAVELERS
Presented by Chitran Roychowdhury
KIIT, Bhubaneshwar

2. THE PROBLEM
why it's hard to go solo traveling
TIME MONEY SAFETY
takes longer
research
and planning
cheaper when
you travel with
a group
no one to rely
on in case
of difficulties

3. THE SOLUTION
A Mobile app with all the needs
of a solo traveler
searching for
accommodation
and planning a trip
SAVE TIME
from booking
travel agencies
and tours
SAVE MONEY
better trip based
on your personal
interests
EXPERIENCE

4. 25%
increase in mobile app
dedicated to travel-
related topics and solo
traveling services
VALIDATION
70%
among solo travelers
downloaded a travel
app to help them have
a better, happier trip

5. 37 M"The tour and activity sector generated 37,000
million euro in Europe in 2015, tripling the total
market size of car rental and reaching almost
half the total market for hotel reservations
(Phocuswright, 2016)."
www.trekksoft.com

6. 20 PERCENT
I T ' S A Y E A R F O R N E W E X P E R I E N C E S !
W I L L T R Y S O L O T R A V E L F O R T H E F I R S T T I M E

7. PRODUCT
" H A S S L E - F R E E S O L O T R A V E L "
An easy to use app to search and book
every solo traveler-friendly accommodation,
hottest spots, activities, and meet-ups.
A premium of the app allows the user to have
a personal digital tour assistant.

8. STRUCTURE OF
THE APP

9. FREE
FEATURES
TEXT YOURSELF A LINK TO GET
THE FREE GO SOLO APP. SEND
TEXT. GET THE FREE GO SOLO APP
AVAILABLE ON THE APP STORE
GET IT ON GOOGLE PLAY. BY
PROVIDING YOUR NUMBER, YOU
AGREE TO RECEIVE A ONE-TIME
AUTOMATED TEXT MESSAGE WITH
A LINK TO GET THE APP. OUR APP
OFFERS PROMOTIONS AND
BOOKING SERVICES. NO
PURCHASE NECESSARY.

10. PAID
FEATURES
CLUB MEMBERSHIP AND LIVE
INTERACTION WITH GLOBE
TROTTERS
ACCESS TO SPECIAL ARTICLES
AND GROUPS
PERSONALIZED TRIPS
DAILY OR WEEKLY REPORTS
ABOUT THE PLACE THAT IS
BEING TOURED
ACCESS TO ALL THE LOCAL
NEWS AND LOCAL PUBLIC
TRANSPORT OF THE PLACE TO
BE TOURED

11. BUSINESS
MODEL &
MARKETING
PLAN
on every successful
trip using gosolo app,
we get to receive
8 percent commission
The revenue projected by year 2019
is not less than 150 million dollars.

12. WE WANT TO OWN AND POWER THE BEST TRAVEL BRANDS IN THE
WORLD. WE WANT OUR BRANDS TO BE INDEPENDENT, INNOVATIVE,
FAST. WE WANT THEM RELENTLESSLY FOCUSED ON WHAT DRIVES
VALUE FOR THEIR CUSTOMERS.
WE ARE AGGRESSIVE. WE WILL GROW AND TAKE SHARE FROM OUR
COMPETITORS. OUR PRIMARY GROWTH DRIVERS WILL BE
TECHNOLOGY AND PRODUCT INNOVATION, CUSTOMER LOYALTY,
GLOBAL EXPANSION, AND CHANNEL PENETRATION.
THE BEST SUPPLY POSITION IN THE WORLD
SCALE IN OUR WORLD CLASS TECHNOLOGY AND OPERATIONS
PLATFORMS
UNSURPASSED INTELLIGENCE THROUGH SHARING OF OUR SMART
PEOPLE, INSIGHT, AND BEST PRACTICES
The Executive Summary
www.gosolo.com

13. WE BELIEVE IN BEING DIFFERENT: WE SEEK NEW IDEAS, DIFFERENT WAYS OF
THINKING, DIVERSE BACKGROUNDS AND APPROACHES.
WE LEAD HUMBLY: OUR LEADERS SERVE THEIR TEAMS. NONE OF US HAS ALL OF THE
ANSWERS, BUT WE ARE CURIOUS AND WE ARE ALWAYS LOOKING TO LEARN.
WE ARE TRANSPARENT: WE COMMUNICATE OPENLY AND HONESTLY, AT ALL LEVELS,
UPWARDS, SIDEWAYS AND DOWNWARDS. WE SURFACE DIFFICULT ISSUES
QUICKLY, WE ACT, WE LEARN.
WE ORGANIZE FOR SPEED: WE SEEK TO GATHER DATA AS FAST AS POSSIBLE, AND
MOVE. SPEED ALLOWS US TO MAKE MISTAKES AND CONSTANTLY IMPROVE.
WE ACT AS ONE TEAM: WE LOOK TO OPTIMIZE FOR THE GREATER GOOD, NOT JUST
OUR OWN, OR EVEN OUR OWN TEAMS’ INTERESTS. WE ARE ACTIVELY INTERESTED IN
THE SUCCESS OF OTHERS.
Cultural Norms
www.gosolo.com

14. SITUATION
ANALYSIS !
Where do we stand?
Why we are here?

15. COMPANY• Quality results
• Responsiveness
• Ease of access and
usefulness
• Flexibility,
communicativeness
• Planned and organized
• Continuous support,
guidance and motivation

16. MARKET
POSITION
All in one app regarding
travel with personalized
attention and customized
plans for all

17. COLLABORATORS
Trevor James from The
Food Ranger
Cody Lundin, minimalist
and survival expert
Mumbiker Nikhil
Carl Helem and many
more.

18. TARGET
CUSTOMERS
People who have an eye to
travel
The fit and frenzy people
of this generation and the
elder generation.

19. GOAL ! ! !
I T ' S A Y E A R F O R N E W E X P E R I E N C E S !
A T L E A S T O N E M I L L I O N D O W N L O A D S I N T H I S N E W Y E A R
I N C R E A S E T H E C U S T O M E R B A S E B Y Q U A L I T Y S E R V I C E

20. THREATS !EXPEDIA
TRIVAGO
TRIP IT!
HOTEL TONIGHT
IXIGO
MAKEMYTRIP etc, etc...

21. WHAT WE NEED IN THIS APP?
NOT EVERYONE NEEDS AN APP.
MOBILE APPS FULFILL A SPECIFIC NEED THAT
CAN’T BE MET THROUGH A RESPONSIVE SITE,
FOR EXAMPLE:
NEED TO STORE INFORMATION ONLINE
QUICK-LOADING
EASILY ACCESSIBLE INFORMATION
FUN AND ENTERTAINMENT!
EVERY MARKETING PROJECT IS MOBILE!
RESPONSIVE DESIGN
MOBILE-OPTIMIZED EMAILS (SINGLE COLUMN
LAYOUT)
SOCIAL IS TARGETED TO MOBILE
ADWORDS ENHANCED CAMPAIGNS

31. VALUE
PROPOSITION

32. OFFERINGS
&
CUSTOMER
Ease of use
Dependability
One point solution
Efficiency
Customized features
Quality results
Community connect

33. TACTICS

34. PRODUCT
" H A S S L E - F R E E S O L O T R A V E L "
An easy to use app to search and book
every solo traveler-friendly accommodation,
hottest spots, activities, and meet-ups.
A premium of the app allows the user to have
a personal digital tour assistant.

35. SERVICESPrompt response
Personalized attention
Vast choices
Smooth functioning
Proper value

36. PRICE3 BROAD RANGE :-
FREE
SILVER - 1.5 US Dollars
GOLD - 3 US Dollars
PLATINUM - 4.5 US Dollars
All subscriptions are up for
Half Yearly basis.

37. PREMIUM
GOLD IS
AVAILABLE
FOR A 30
DAY FREE
TRIAL

38. 5 % OFF
I T ' S A Y E A R F O R N E W E X P E R I E N C E S A N D I N C E N T I V E S
W I L L T R Y S O L O T R A V E L F O R T H E F I R S T T I M E

39. COMMUNICATION
&
DISTRIBUTION
GoSolo
www.gosolo.com

40. INFRASTRUCTURE
MARKETING
SALES
PROMOTION
TECHNICAL TEAM
APP DEVELOPERS
& MANAGEMENT
FINANCE

41. PROCESSES
• SEGMENTATION
• POSITIONING
• DECIDING ATTRIBUTES AND
PRICING
• APP DEVELOPMENT
• MARKETING
• PROMOTION OF FEATURES
AND TRIAL PERIOD
• DISTRIBUTION
• EFFICIENT MANAGEMENT
AND FUNCTIONING

42. APP DEVELOPMENT - 80 Days
MARKETING - 120 Days
DISTRIBUTION & USE - 90 Days
INSTALLATION ONE MILLION TIME -
365 / 366 Days
SCHEDULE

43. "A complete package! There's
no reason not to try solo traveling!
GoSolo is easy to use and saves
you money!"
TESTIMONIAL
- CERTIFIED USER, INDIA

44. P R O F . S A M E E R M A T H U R
IIM Lucknow, Marketing Professor 2013 - McGill
University Marketing Professor 2009 – 2013 Carnegie
Mellon Ph.D and M.S (Marketing) 2003 - 2009
C H I T R A N
R O Y C H O W D H U R Y
KIIT Bhubaneshwar, 2014 - 2019
Marketing Management Intern WINTER 2017
DISCLAIMER ! ! !

45. THANK
YOU!
GoSolo
www.gosolo.com