Growing your Sales with Social Media
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Social media is on everyone's to do list, yet it can easily become a black hole for budget and time with no discernible return. This session will offer advice you won't expect, and practical ways to start seeing a return on all that investment. Including which social media platforms are the best for growing sales; whether you should go for niche platforms or the mainstream. We'll dive into which methods are working for everyone else, and of course we'll touch on social media advertising.
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Growing your Sales with Social Media
- 1. Growing Your Sales with Social Media Chloë Thomas
- 2. CustomerManipulation.com eCommerceMasterPlan.com Amazon #1 Bestseller #1 UK eCommerce Podcast
- 4. Today I’ll Introduce you to:Where’s the £/$/€s? Facebook Twitter Instagram Pinterest … is my leading source or social media sales conversions 64% 19% 9% 5% I use… 89% 70% 45% 41% 2015 Channel Advisor survey of 2,000 eCommerce businesses in the UK and USA
- 5. Today I’ll Introduce you to:Where’s the £/$/€s? Facebook Twitter Instagram Pinterest … is my leading source or social media sales conversions 64% 19% 9% 5% I use… 89% 70% 45% 41% 2015 Channel Advisor survey of 2,000 eCommerce businesses in the UK and USA
- 6. Today I’ll Introduce you to:
- 10. Today I’ll Introduce you to:Great content
- 12. Today I’ll Introduce you to:
- 16. Today I’ll Introduce you to:Great content
- 21. CustomerManipulation.com eCommerceMasterPlan.com Amazon #1 Bestseller #1 UK eCommerce Podcast Chloe@eCommerceMasterPlan.com @chloe_ecmp 1. Pick your platform 3. Great content to build engagement 5. Social media advertising 4. Integrate with customer service 2. Decide which stage to focus on
Notes de l'éditeur
- 2.5/13.5/34/34/16 Before we can look to what the Future of eCommerce is - we need to understand where we are right now. I believe we are (in the UK) now across the chasm and into the Early Majority stage. That means it’s time to grow up! The industry is now mature enough that we are not in the wild west anymore, we can learn best practice from others, and no longer to re-invent the wheel. - a few years ago if you wanted to improve the search function on your website you’d have to brief an algorythm of your own, now you can access highly sophisticated, effective solutions and just bolt them in. - faster, better results, less effort and ocst and happier customers. This stage is going to last a while - it represents 34% of the market, (the previous 2 stages are a combined 16% and it took us around 20 years to get here). so please don’t panic that it’s nearly all over!! It’s no longer tech for the sake of tech, It’s now all about the customer, if eCommerce business people want to be successful in the future they need to satisfy the customer. The lesson from all the podcasts I’ve recorded so far is - focus on customer service. In all it’s guises the happier the customer is, the more they will buy.
- 2.5/13.5/34/34/16 Before we can look to what the Future of eCommerce is - we need to understand where we are right now. I believe we are (in the UK) now across the chasm and into the Early Majority stage. That means it’s time to grow up! The industry is now mature enough that we are not in the wild west anymore, we can learn best practice from others, and no longer to re-invent the wheel. - a few years ago if you wanted to improve the search function on your website you’d have to brief an algorythm of your own, now you can access highly sophisticated, effective solutions and just bolt them in. - faster, better results, less effort and ocst and happier customers. This stage is going to last a while - it represents 34% of the market, (the previous 2 stages are a combined 16% and it took us around 20 years to get here). so please don’t panic that it’s nearly all over!! It’s no longer tech for the sake of tech, It’s now all about the customer, if eCommerce business people want to be successful in the future they need to satisfy the customer. The lesson from all the podcasts I’ve recorded so far is - focus on customer service. In all it’s guises the happier the customer is, the more they will buy.
- 2.5/13.5/34/34/16 Before we can look to what the Future of eCommerce is - we need to understand where we are right now. I believe we are (in the UK) now across the chasm and into the Early Majority stage. That means it’s time to grow up! The industry is now mature enough that we are not in the wild west anymore, we can learn best practice from others, and no longer to re-invent the wheel. - a few years ago if you wanted to improve the search function on your website you’d have to brief an algorythm of your own, now you can access highly sophisticated, effective solutions and just bolt them in. - faster, better results, less effort and ocst and happier customers. This stage is going to last a while - it represents 34% of the market, (the previous 2 stages are a combined 16% and it took us around 20 years to get here). so please don’t panic that it’s nearly all over!! It’s no longer tech for the sake of tech, It’s now all about the customer, if eCommerce business people want to be successful in the future they need to satisfy the customer. The lesson from all the podcasts I’ve recorded so far is - focus on customer service. In all it’s guises the happier the customer is, the more they will buy.
- 2.5/13.5/34/34/16 Before we can look to what the Future of eCommerce is - we need to understand where we are right now. I believe we are (in the UK) now across the chasm and into the Early Majority stage. That means it’s time to grow up! The industry is now mature enough that we are not in the wild west anymore, we can learn best practice from others, and no longer to re-invent the wheel. - a few years ago if you wanted to improve the search function on your website you’d have to brief an algorythm of your own, now you can access highly sophisticated, effective solutions and just bolt them in. - faster, better results, less effort and ocst and happier customers. This stage is going to last a while - it represents 34% of the market, (the previous 2 stages are a combined 16% and it took us around 20 years to get here). so please don’t panic that it’s nearly all over!! It’s no longer tech for the sake of tech, It’s now all about the customer, if eCommerce business people want to be successful in the future they need to satisfy the customer. The lesson from all the podcasts I’ve recorded so far is - focus on customer service. In all it’s guises the happier the customer is, the more they will buy.
- 2.5/13.5/34/34/16 Before we can look to what the Future of eCommerce is - we need to understand where we are right now. I believe we are (in the UK) now across the chasm and into the Early Majority stage. That means it’s time to grow up! The industry is now mature enough that we are not in the wild west anymore, we can learn best practice from others, and no longer to re-invent the wheel. - a few years ago if you wanted to improve the search function on your website you’d have to brief an algorythm of your own, now you can access highly sophisticated, effective solutions and just bolt them in. - faster, better results, less effort and ocst and happier customers. This stage is going to last a while - it represents 34% of the market, (the previous 2 stages are a combined 16% and it took us around 20 years to get here). so please don’t panic that it’s nearly all over!! It’s no longer tech for the sake of tech, It’s now all about the customer, if eCommerce business people want to be successful in the future they need to satisfy the customer. The lesson from all the podcasts I’ve recorded so far is - focus on customer service. In all it’s guises the happier the customer is, the more they will buy.
- 2.5/13.5/34/34/16 Before we can look to what the Future of eCommerce is - we need to understand where we are right now. I believe we are (in the UK) now across the chasm and into the Early Majority stage. That means it’s time to grow up! The industry is now mature enough that we are not in the wild west anymore, we can learn best practice from others, and no longer to re-invent the wheel. - a few years ago if you wanted to improve the search function on your website you’d have to brief an algorythm of your own, now you can access highly sophisticated, effective solutions and just bolt them in. - faster, better results, less effort and ocst and happier customers. This stage is going to last a while - it represents 34% of the market, (the previous 2 stages are a combined 16% and it took us around 20 years to get here). so please don’t panic that it’s nearly all over!! It’s no longer tech for the sake of tech, It’s now all about the customer, if eCommerce business people want to be successful in the future they need to satisfy the customer. The lesson from all the podcasts I’ve recorded so far is - focus on customer service. In all it’s guises the happier the customer is, the more they will buy.