2. Chomp Charts Overview
Welcome to the third edition of Chomp Charts. Chompʼs technology powers the most sophisticated
search engine for native and web apps available to consumers. The metrics outlined in this report
provide insight around how users searched for apps using Chomp during the month of December.!
The December edition covers:!
December Spotlight –!
• Usage Trends by Time of Day– Daily search traffic by hour. (p3)!
• Usage Trends by Day– Search traffic by day. (p4)!
• Seasonal Search Terms – Trending seasonal queries (p5,6)!
Monthly app metrics – !
• Top queries - Top searches by app name vs. app function. (p8)!
• App monetization – Top free vs. top paid apps. (p9)!
• Best in Category– Breaking down the top referred iTunes category. (p10)!
• Download Intent by Category– Referral volume within top category. (p11)!
• The Chomp 55 – Most popular, highest rated apps on Chomp in December. (p13,14)!
1
4. Search Trends by Time of Day
The following chart indicates app search traffic patterns over an average 24-hour period. The
highest number of queries occurred during the 7pm hour, followed closely by the 2-3pm time-
frame. The period between 2am-4am represents the lowest number of searches conducted.!
Query
Volume
by
Time
(PST)
3
5. Search Trends by Day
The following chart indicates search traffic patterns over a seven day week. On average, the
highest number of queries occurred Sunday with 15.7% of traffic, followed closely by Tuesday.
Friday registered the least number of searches with only 11.9% of the weekly volume.!
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
4
6. Seasonal Search Trends
The following chart tracks search volume for queries containing the word “christmas”. The
single term accounted for 83% of all “christmas” themed queries, with 23 variations like “cards”,
“list” and “eve”. Additionally, the query for “NewYearsEve” registered a notable spike on
December 30th and 31st.!
Christmas!
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7. Time Relevant Trends
The query for “sports” yielded significant trends in December with an abundance of MLB news,
college bowl and pro games played. The three highest variations of “sports” included “watch”
“scores” and “college” plus 17 others.!
Sports!
NFL teams 4 college bowl
played their last games were
regular season played on 12/31
games on 12/26! followed by 4
more on 1/1!
MLB
player
&
team
news,
college
hops
&
EPL
soccer
matches
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9. Chompʼs Top 25 Search Queries
The “Top Queries” list shows the top 25 entries typed into the Chomp search box during
December. Month-over-month ʻapp nameʼ searches continue to trend low with three of the 25
queries below representing ʻapp nameʼ searches. Overall, only 14% of total queries were for a
specific app name, i.e “Facebook”. !
Search Term Breakdown! Top Queries!
- games!
- free!
- free games!
- music!
- fun!
November:! - sex!
App Function - photography!
– 83%! 14%
- entertainment!
App Name! - photo!
– 17%!
- utilities!
- chat!
October:! - social networking!
App Function! - ijustine (name query)!
App Function
– 84%! App Name! - camera!
App Name! - facebook (name query)!
– 16%! - twitter (name query)!
- business!
86%
- social!
- books!
- fashion!
- navigation!
- productivity!
- video!
- puzzle games!
- christmas!
8
10. Free Apps Continue to Trend
The Apple app store is comprised of 380,844 apps (and counting). Of those, 33% are free apps
and 50% priced $0.99 - $2.99. Free apps resulted in greater downloads over paid, however the
$2.99, $4.99 & $9.99 price points continue to gain traction. !
Price! Percent !
Free! 80.4%!
0.99! 12.4%!
1.99! 3.1%! Free!
0.99!
2.99! 1.6%!
1.99!
3.99! 0.4%! 2.99!
4.99! 1.1%! 3.99!
4.99!
5.99! 0.2%!
Free! Paid! 5.99!
6.99! 0.1%! 6.99!
7.99! 0.1%! 7.99!
8.99!
8.99! 0.1%!
9.99!
9.99! 0.3%! 14.99!
14.99! 0.1%! other!
Other ! 0.1%!
Total ! 100.00%!
9
11. Top Performing iTunes Category
The snapshot below represents the most popular iTunes categories, ranked by download. !
The “Entertainment” and “Games” categories continue to grow by 2+% month-over-month.
Social Networking dropped by 1.9% since Nov. while the rest have shifted only slightly.!
entertainment!
games!
lifestyle!
utilities!
social_networking!
productivity!
reference!
education!
music!
photography!
travel!
business!
healthcare_fitness!
books!
news!
navigation!
sports!
medical!
finance!
weather!
10
12. Breaking Down the Entertainment Category
As indicated on the previous slide, “Entertainment” was the most popular category in
December. The following apps within the “Entertainment” category recorded the highest
downloads. Because apps may appear in two categories, its no surprise that “games” are
represented in 70% of these apps with “photography”, “music” & “lifestyle” accounting for 30%.!
Top Downloads: Entertainment!
Adobe Photoshop Express (free)!
Paper Toss (free)!
Shazam (free)!
JellyCar (free)!
Bouncedown (free)!
Santaʼs Wild Ride ($0.99)!
Topple (free)!
Eliminate Pro (free)!
The Impossible Test (free)!
IMDb Movies & TV (free)!
11!
14. Chompʼs Top 55 of December
Congratulations to Chompʼs top 55, our list of the most popular apps in December! These apps have
captured the hearts and minds of Chomp users over the past month(s). Trends in the far right column are
tracked month-over-month, or in this case October – December. Values exceeding #55 are not included.!
1
Infinity Blade! $5.99! Games! Debuted in Dec!
2(t)
Cut the Rope: Holiday Gift! Free! Games! Debuted in Dec!
2(t)
Geared - Free! Free! Games! Chomp 55 debut!
TiltShift Generator – Fake
4
$0.99! Photography! #33 Oct!
Miniature!
5
NinJump! Free! Games! Chomp 55 debut!
6
HeyTell! Free! Social Networking! Chomp 55 debut!
7
Tiki Totems Premium! Free! Games! Chomp 55 debut!
8
360 Panorama! $1.99! Photography! Chomp 55 debut!
9
EPIC Fail! Free! Lifestyle! Chomp 55 debut!
10
Solitaire! Free! Games! Chomp 55 debut!
13!
15. Chompʼs Top 55 of December (11 - 55)
11
RAGE HD (#12 Nov, #20 in Oct)! 34! Scoops – Ice Cream Fun For Everyone!
12
Minigore! 35! The Moron Test!
13
MONOPOLY Here & Now: The World Edition! 36! Trainyard Express (#21 in Nov, #47 in Oct)!
14
LaDida (#25 in Nov, #45 in Oct)! 37! Cooking Academy LITE!
15
We Doodle! 38! Retina Wallpapers HD with Glow Effects!
16
AutoStitch Panorama! 39! Amateur Surgeon Christmas Edition!
17
MotionX GPS Drive! 40! Checkers Free!
18
Doodle Fit! 41! WhatsApp Messenger!
19
Facebook (#10 in Nov, #29 in Oct)! 42! SoundHound!
20
AppShopper ! 43! Plants vs. Zombies!
21
Trainyard (#41 in Nov, #1 in Oct)! 44! Instapaper (#26 in Nov)!
22
OvenBreak - Lite ! 45! Planets (#23 in Nov)!
23
Google Voice (#3 in Nov)! 46! Last.fm!
24
Genius Scan ! 47! VEVO!
25
Reeder (#40 in Nov)! 48! DailyBooth!
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Cut the Rope (#12 in Nov, #20 in Oct)! 49! Fruit Ninja!
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Pandora Radio (#13 in Nov, #26 in Oct)! 50! Dropbox (#8 in Nov, #53 in Oct)!
iHome+Sleep, the alarm clock app from the experts on alarm
28
GoodReader for iPhone (#9 in Nov)! 51!
clocks (#35 in Nov)!
29
Siri Assistant! 52! Cut the Rope Lite (#17 in Oct)!
30
Instagram (#14 in Nov, #19 in Oct)! 53! Google Earth !
31
Apple Store! 54! Mint.com Personal Finance!
32
Amazon Mobile (#39 in Nov, #46 in Oct)! 55! News Feed FREE!
33
Netflix (#22 in Nov, #24 in Oct)!
14!
16. Thank you!
For questions, comments or additional
information, please email robin@chomp.com!
