Here's a presentation by Juliet Hawkins who has diversified her Suffolk farm into a wonderful tourism enterprise. Firstly, Bed and Breakfast and Seondly, the redeveloped tudor farm barn available as a venue and shabby chique self-catering property for groups and families.

1. Greening your business Case study by Juliet Hawkins Milden Hall B&B & Tudor Barn self-catering & wedding venue

3. Influence consumers and change the world!

4. Work as ecologist, farm conservation adviser, teacher

5. A green farm diversification business

6. Attract guests we like, who respect what we have

15. 20+ years of environmentally friendly farming, field walking & metal-detecting, conservation schemes Small farm museum for farm finds

17. Potted history of farm

18. Family activity pack

19. Planned farm nature trails & children’s scavenge hunts

20. Circular footpath routes from Milden – 1 hour to 1 day

21. Cycle routes from Milden using our bikes

24. Quality products = quality accommodation

25. Attract responsible guests buying into whole experience

26. Improved customer experience – evidence from feedback

27. Marketing benefits – extra business

31. List current positive actions

32. Make short term & longer term action plan targets

33. Consider Green Tourism Business Scheme accreditation – really useful

34. Monitor what you do and update progress and targets annually

35. Listen to staff ideas and guest feedbackREMEMBER: No-one is going to argue with you for being green and you are unlikely to lose guests because you are green – and you might gain guests!