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10 Steps to Creating Effective Facebook Ads
Step 1 - Know Your Objective
• Knowing the objective of your campaign will determine how you set your ad up, the copy and images you use and the markets you target.
Step 2 - Know Your Market
• Knowing your market will ensure you are very specific with your demographics.
• The more specific the higher your potential click through rate will be.
Step 3 - Create a 25 Character Attention Grabbing Headline
• Otherwise known as a hook, you need to capture attention and make the viewer want to read more.
• Hook them into your ad.
Step 4 - Write Compelling Copy in 90 Characters
• It's vital you're congruent with the landing page you're sending people to.
• Make sure the ad reflects the same message.
Step 5 - Add a 100px by 72px Attention Grabbing Image
• The image serves as the interrupting and attention grabbing factor, bringing eyes over to your ad.
• As soon as the viewers attention has been caught, your headline and copy need to invite them to take action.
Step 6 - Choose Precise Interests & Micro-Target
• By choosing precise interests and being very specific with your market, the higher your potential click through rate will be and the lower your cost per click.
Step 7 - Micro-Manage Your Ad
• You'll know very quickly whether your ad has taken off or not.
• Many times within the first 15-30 minutes.
• The CTR will never go up, only down.
• Don't log a dead horse! If the ad doesn't take off straight away, cancel it!
Step 8 - Create 10's & 100's of Ads at a Time
• Never expect just one ad to perform.
• You may be lucky and strike gold first time out, but it's unlikely.
• Those who are successful with Facebook ads, have setup 100's of ads with many different combinations of headlines, images and copy.
Step 9 - Measure Your Ads’ Performance
• Never set up an ad campaign unless you have tracking in place that can measure visitors, opt-ins, sales and the key performance indicators important to your business.
• Advertising should always be an investment never a cost. You will only know if this is the case by measuring.
Step 10 - Have Fun!
• Be Creative.
• Think Outside The Box.
• Be Crazy.
• Be Dynamic.
• Try New Things.
• Most of All… Enjoy!
Discover How to Bring Your Business to The Next Level with Facebook Marketing!
• Grab Your FREE Copy of Facebook Marketing 2013.
• Written by Undoubtedly The Queen of Social Media Marketing!
• Hurry! It Won’t Remain FREE Forever!

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How To Create Effective Facebook Ads in 10 Steps

  • 1. 10 Steps to Creating Effective Facebook Ads
  • 2. Step 1 - Know Your Objective • Knowing the objective of your campaign will determine how you set your ad up, the copy and images you use and the markets you target.
  • 3. Step 2 - Know Your Market • Knowing your market will ensure you are very specific with your demographics. • The more specific the higher your potential click through rate will be.
  • 4. Step 3 - Create a 25 Character Attention Grabbing Headline • Otherwise known as a hook, you need to capture attention and make the viewer want to read more. • Hook them into your ad.
  • 5. Step 4 - Write Compelling Copy in 90 Characters • It's vital you're congruent with the landing page you're sending people to. • Make sure the ad reflects the same message.
  • 6. Step 5 - Add a 100px by 72px Attention Grabbing Image • The image serves as the interrupting and attention grabbing factor, bringing eyes over to your ad. • As soon as the viewers attention has been caught, your headline and copy need to invite them to take action.
  • 7. Step 6 - Choose Precise Interests & Micro-Target • By choosing precise interests and being very specific with your market, the higher your potential click through rate will be and the lower your cost per click.
  • 8. Step 7 - Micro-Manage Your Ad • You'll know very quickly whether your ad has taken off or not. • Many times within the first 15-30 minutes. • The CTR will never go up, only down. • Don't log a dead horse! If the ad doesn't take off straight away, cancel it!
  • 9. Step 8 - Create 10's & 100's of Ads at a Time • Never expect just one ad to perform. • You may be lucky and strike gold first time out, but it's unlikely. • Those who are successful with Facebook ads, have setup 100's of ads with many different combinations of headlines, images and copy.
  • 10. Step 9 - Measure Your Ads’ Performance • Never set up an ad campaign unless you have tracking in place that can measure visitors, opt-ins, sales and the key performance indicators important to your business. • Advertising should always be an investment never a cost. You will only know if this is the case by measuring.
  • 11. Step 10 - Have Fun! • Be Creative. • Think Outside The Box. • Be Crazy. • Be Dynamic. • Try New Things. • Most of All… Enjoy!
  • 12. Discover How to Bring Your Business to The Next Level with Facebook Marketing! • Grab Your FREE Copy of Facebook Marketing 2013. • Written by Undoubtedly The Queen of Social Media Marketing! • Hurry! It Won’t Remain FREE Forever!