Sevilla FC is a historic Spanish football club founded in 1890 that has grown to international prominence. It has no debt and is fully owned by local stakeholders. The document outlines the sponsorship opportunities available with Sevilla FC, including jersey branding, stadium signage, digital content, and VIP packages. It highlights the club's large international audience and provides an example of a past sponsorship with Malaysia that resulted in major tourism growth from Spain and Europe for the partner brand.

1. Global Main Sponsor

2. Sevilla Football Club, a historic but modest club that has grown
to become one of the best clubs in Europe (video)

3. Did you know about us that….
Sevilla FC was
founded in 1890 and
officially stablished in
1905. Is the 2nd eldest
in Spain.
Financially stable
with CERO debts
and 100% owned by
local stakeholders
(fans)
+163 %
Internation
al
Audience
(203 MM)
Growing in
audience worldwide
year-by-year in key
markets
#1st position in
Attendance Rate
to the Stadium in
LaLiga Tournament
(85,93%)

4. (SPANISH CUP)
(UEFA SUPERCUP) (SPANISH SUPERCUP) (LaLIGA)
2006
2007
2014
2015
1935
1939
1948
2007
2010
2006 2007 1946
The Trophies We Won So Far… With a Great Effort & Unity

5. What can we do for your brand?
Advertising Rights
Associative &
Content
Activation & Media
Hospitality & VIP
Service
Football
Development

6. The Jersey Front
Key Symbol of the Club
Put your brand at a Worldwide Exposure with more than +900HH in TV and +15MM € of Media Value

7. Tool: Front of Jersey
!
!
Global Main Sponsor Package
Advertising Rights > Clothing (Liga + UEFA)
SPONSOR
The Jersey Front is the place with the highest ROI, together with Static and TV LED Boards!
Tool: Front of Warm Up
Apparel.
!
Tool: Sports Wear and Badge
!
Competitions: LaLiga, Uefa Champions League, Uefa Europa
League, Uefa SuperCup, Spanish Cup, Friendlly Matches!

8. Global Main Sponsor Package
Advertising Rights > TV Visibility at the Stadium
LED 15” AirTime (TV)
BIENVENIDOS AL RAMÓN SÁNCHEZ-PIZJUÁN
SPONSORSPONSOR SPONSOR

9. Global Main Sponsor Package
Advertising Rights > TV Visibility at the Stadium
SPONSOR SPONSOR
SPONSOR

10. Global Main Sponsor Package
Advertising Rights > TV Visibility at the Stadium
SPONSOR
SPONSOR
SPONSOR
SPONSOR

11. Tool: Short Board UTV
Global Main Sponsor Package
Advertising Rights > TV Visibility at the Stadium
Tool: Exit of Players from
the Tunnel
Tool: Bench
Share of Visibility: 33%!
SPONSOR
Competitions: LaLiga, Spanish Cup, Friendlly Matches

12. Tool: Arch - Exit of Players
Global Main Sponsor Package
Advertising Rights > TV Visibility at the Stadium
Tool: Centre circle of the
football pitch.
!
Prior to the start of the match
and half-time.!
Tool: Substitute Board
!
Competitions: LaLiga, Spanish Cup, Friendlly Matches!

13. Tool: Press Conference
Backdrop
!
Competitions: LaLiga,
Spanish Cup, Friendlly
Matches!
Global Main Sponsor Package
Advertising Rights > TV Visibility and Press - Media
Tool: Flash Interview /
Mixed Zone
Competitions: LaLiga, Spanish
Cup, Friendly Matches!
Tool: Digital Microphone
Panel
Competitions: LaLiga,
Spanish Cup, Friendlly
Matches!
Tool: Bus of the Team
Competitions: LaLiga, Uefa
Champions League, Uefa
Europa League, Uefa
SuperCup, Spanish Cup,
Friendlly Matches!
SPONSOR
SPONSOR
SPONSOR
SPONSOR

14. Twitter & Facebook
Global Main Sponsor Package
Advertising Rights > Expanding in Digital > Example of Content
SPONSOR
Statistics: Web, SSMM, Print
SPONSOR
SPONSOR
Translated into 14 Languages!

15. 14 languages
Advertising Rights > Expanding in Digital > Example of Content
SPONSOR SPONSOR
SPONSOR
SPONSOR

16. Tool: 1st Static Board
Nº of Boards: 8 units (TBA)!
!
Competitions: LaLiga,
Spanish Cup, Friendlly
Matches!
Global Main Sponsor Package
Advertising Rights > Training Ground
Tool: Big Canvas
Share of Visibility: 100%!
!
Competitions: LaLiga,
Spanish Cup, Friendlly
Matches!
SPONSORSPONSOR SPONSOR

17. Foto Campo Principal CD y Lateral Derecho
para incorporar digitalmente la Lona Gran
Formato

18. Global Main Sponsor Package
Associative and Content Rights > Example
Get More Brand Awareness being “Official Partner” and take also our Players, Club Facilities, Brand. !

19. Global Main Sponsor Package
Activation and Media > Example
Get More Brand Awareness being “Official Partner” and take also our Players, Club Facilities, Brand. !
“Yes, I wanna live a day of football in a big way”
I want to TRAVEL
“Yes, I wanna live a day of football in a big way”
I want to Live this Game at the
VIP BOX

20. Tickets
Competitions: LaLiga, Uefa
Champions League, Uefa
Europa League, Uefa
SuperCup, Spanish Cup,
Friendlly Matches!
Hospitality & VIP Services
(TBD)
Private Tours
!
Discover the New Stadium with
the new 1890 Hall, Press
Room, SFC players changing
room, tunnel to the ground…
and much more.!
Facilities
!
Business Meetings!
Product Presentations!
Lunchs & Events!
Meet the Players!
http://youtu.be/nwmEgwM_bxQ !

21. Pre / Post Season Stages & Friendly Matches
Expand your brand focusing your presence in certain markets
INTERNATIONAL AUDIENCE BREAKDOWN
SOURCE: REPUCOM
EUROPE
6.298 broadcasts
140 million audience
NORTH AMERICA
179 broadcasts
4,5 million audience
ASIA PACIFIC
2.270 broadcasts
25,3 million audience
AFRICA & MIDDLE EAST
17.881 broadcasts
16,6 million audienceCENTRAL & SOUTH
AMERICA
1.825 broadcasts
17 million audience

22. Global Main Sponsor 2014-2015
Case Study
International Brand
Media Valuation
+ 11, 5 MM €
203 MILLION
OF CUMULATIVE
AUDIENCE OF
MATCHES
WORLDWIDE
28.453
BROADCAST
MATCHES IN MORE
THAN 150
COUNTRIES
WORLDWIDE
Results:
+45 % of Spanish &
+9% of EU travellers
visited Malaysia
“The distinct growth in arrivals from Spain and
Europe was due to the sponsorship on Sevilla
football club since March. The Visit Malaysia Year
2014 logo on the jerseys allowed the campaign to
get a wide coverage in Spain and worldwide.”!
Malaysian Immigration Department
BRAND:

23. And we are based in Seville,
one of the most tourist-friendly cities in the world