This SlideShare shows how audio content can be used to create more engagement with your life science customers and make all of your content creation easier.

1. LIFE SCIENCE MARKETING RADIO
How Audio Content Amplifies the
Power of Your Life Science Marketing

2. Goal
• Attract new customers helping them see you as a smart
partner in solving their problem.
• Creating an experience that makes them comfortable to do
business with you.

3. Outline
• Advantages of audio content
• Ways to use it
• How to create it

4. Advantages of Audio Content
Engaging, Portable, Easy

5. Engaging Experience
• Audio is Intimate - feels like its happening right now, 1 to 1.
• A level of content for people who care the most
• You create the speaker in your head – more trusted,
believable

6. Portable and On Demand
• Can't watch video in your car, or read a document walking
the dog, mowing the lawn,
• Audience is less distracted, not in a rush
• Catch people in their creative, free-thinking spaces

7. Using Audio Content
Create, Publish, Repurpose

8. Ideal for Content Creation
• Easier for subject matter experts, busy executives
• Record, then Transcribe (Content 1st, Format 2nd)
• No travel for production
• Easy to repurpose
• My plan:
• Turn this Recorded Webinar into
• Slideshare
• Podcast
• Transcript
• 3 Blog posts

9. Every Part of Your Funnel
• Podcast on any relevant topic
• Short series of how-to’s / application stories
• 3-5 minute user interviews, case studies

10. Produce a Podcast
• 1 in 5 Americans listened in the last month
Via the Infinite Dial from Edison Research and Triton Digital

11. Formats
• Solocast
• Interview
• Two people talking (PNR, The Marketing Companion)
• This American Life, Startup
• Consider seasons tied together with a theme

12. Create an Experience
• GE has a podcast called The Message. It’s science fiction
but talks about science fact.
• http://www.techtimes.com/articles/90513/20151002/podmast
ers-ges-new-podcast-the-message-blends-sci-fi-with-sci-
real.htm

13. Easier than you think
Photo Courtesy Royal Society
1st Grader interviews Chairman of the Genetics Department at Harvard Medical School

14. Workflow for Life Science Marketing
Radio Podcast
1. Plan
2. Schedule
3. Record
4. Edit
5. Transcribe
6. Notes
7. Process (Intros, Outros…)
8. Publish

15. Creating Audio Content
Hardware, Software, Online Services

16. Simple Tools
• Simple equipment produces professional sounding audio
• iPhone
• Microphone / Laptop
• Software
• Recording: Skype, Evaer, GoToWebinar,
• Editing/Processing: Auphonic (2 hrs free/mo) Audacity (free),
Garage Band,
• Transcription: Speechpad.com
• Publish: LibSyn

18. $25 - $125
Logitech ClearChat Comfort/USB Headset H390 Blue Microphones Yeti USB Microphone
Audio-Technica ATR2100-USB
Cardioid Dynamic USB/XLR Microphone

19. Audacity Software for Audio Editing (free)
Editing Audio is as easy as cutting and pasting in Word

20. Click Here to View the Complete
Webinar

21. Contact:
chris@lifesciencemarketingradio.com
+1.925.322.1451