Presented to the Chatham County Emergency Management 2011 Hurricane Conference. Topics include Why Social Media?, Thinking Mobile and Useful Social Media Tools.
2. I’m Chris Cree
• Navigator
• New Media Guy
• Translator
“I remove web technology barriers and translate geek-
speak into everyday language so that organizations can
reach more people more powerfully on the web.”
3. Social Media
• 6 years is “forever” in the web world
• Better Examples:
• Haiti Earthquake last year
• Japan Earthquake & Tsunami this year
Katrina is the Wrong Model
4. Red Cross Survey
July 2010
69% of US respondents said emergency
responders should be monitoring social
media sites in order to quickly send help
74% expected help to come within an
hour after their tweet or Facebook post!
5. Why Social Media?
• The Internet is resilient
• Existing technologies often most effective
• Scalability
• Different devices & apps can work together
6. Why Social Media?
• People are already there
• In crisis will communicate in the same ways
• They can be resources instead of liabilities
• 2 way communication is way more effective
7. Why Social Media?
• Get more complete picture
• Your information will get out faster
• Reach more people
• Correct misinformation
Both PR & Operations
8. Think Mobile
• Smart phones are everywhere
• Cellular system recovers quickly
• iPads & Tablets powerful for responders
9. “One of the major lessons we learned from the
January 2010 earthquake in Haiti was that even if
the physical infrastructure of an area is completely
destroyed, the cellular infrastructure may be able to
bounce back quickly, allowing emergency
managers to relay important disaster-related
information and enabling the public to request help
from local first responders.” --Craig Fugate
FEMA Administrator
• Japan cell towers relatively undamaged
10. Useful Social Media Tools
• Facebook
• YouTube
• Twitter
• Google Maps, Earth, MapMaker
• Person Finder
11. Useful Social Media Tools
• TweetDeck
• HootSuite – www.bit.ly/hootste
• Google Alerts
• Twitter Search / Twazzup
• TrackUR
12. Remember: Social Media
is Only a Tool
• Tools Change
• Today’s focus is Facebook & Twitter
• Next year there might be something new
• 5 years from now there certainly will
Be Flexible!
13. Questions & Discussion
Chris Cree
Website: www.SuccessCREEations.com
Facebook: www.Facebook.com/ChrisCree
Twitter: @ChrisCree
View these slides:
http://cree.me/cemapres