2. OneFiftyNine is a marketing and design company with a difference.
These days business moves at a pace that was unthinkable even five years ago. And to succeed you need to
constantly stay on top of your game. The pressure on marketers to consistently deliver is unrelenting. So when it
comes to selecting the right marketing support partners to work with you have to be confident that they will not let
you down – there are no second chances!
OneFiftyNine was set up in 2004 with the single-minded aim of providing marketing support services that dovetail
perfectly into the way our clients want to work and not vice versa. And as communications channels have evolved to
reflect changing customer habits, so our services have evolved to support our clients. That’s what makes us different.
We’re small enough to have the flexibility to adapt and respond as you require, and experienced enough to be able to
manage projects, from start to finish, without constant reference back to you. After all, you have enough on your plate
without having to hold our hand through the process. In that respect we’re refreshingly different.
We have client experience that spans most types of business and offer a full range of marketing support services
including:
· Brand development and implementation · Video production
· Marketing and sales collateral design and print · Animation production
· Website development · Product and application photography
· Content generation · Advertising (press and on-line)
· Trade media relations · Exhibition graphics
Overview
3. Working with 3M since 1989.
Both Chris Cullen and Ed Toll have worked with 3M over many years, across many of its businesses: Health &
Safety, Industrial Tapes & Adhesives, Abrasives Systems, Road Safety, Electrical Products, Automotive Aftermarket
and Post-it® Products.
Currently OneFiftyNine works closely with both the Commercial Solutions and Personal Safety Divisions. Our work
is wide ranging from the planning and implementation of multi-channel European-wide product launches, to the
on-going generation of written content for placement across varying channels including websites, trade magazines
and newsletters; and from product animations, product and application photography to video production (both
product demonstrations and testimonial).
To find out more contact either Chris or Ed at
chris@onefiftynine.com or ed@onefiftynine.com, call us on 020 7536 7575, or visit
www.onefiftynine.com
4. CLIENT: 3M Commercial Graphics Division
PROJECT: 3M Envision Print Film 48C
OVERVIEW: We were briefed to develop a concept
and subsequent suite of marketing collateral to promote and sell
3M’s intermediate digital print film, the Envision Print Film 48C.
The key advantage of the product is its versatility and so the
concept developed was based around a chameleon (this had
the added benefit of allowing us to demonstrate the quality and
range of colours the print film is able to achieve).
With other key benefits including not only the quality of the print
but also the ease with which it can be fitted, it was decided that
video would need to form an important part of the materials
we created. From the subsequent video and photoshoot out
in Neuss, Germany we created one main overview video and
a series of shorter videos to demonstrate the myriad benefits
of the product. To aid the sales force and drive customers to
the product site, and ultimately the videos, we also developed
a product brochure, sell sheet, banner ads and press release.
The full set of product and application images were also made
available to the client for future use.
All materials were packaged up into a ‘digital toolkit’ and made
available to 3M’s european regional offices where they were
translated and used to target local markets.
5. 3M™ Envision™
Print Film 48C
Naturally versatile.
Product range includes:
3M™ Envision™ Print Film 48C-20/-20R, 48-20/-20R,
3M™ Envision™ Gloss Overlaminate 8048G
• Unmatched versatility for use indoors and out
• Best performing film in its class
• 100% printer compatible
• Fire certified for indoor and transportation applications
• Tougher than vinyl and more tolerant to higher temperatures
• Easier and faster installation for faster turnaround times
• Faster and cleaner removal
• Greener solution - non-PVC - at an affordable price
No. 1 for versatility
3M™ Envision™ Print Film 48C is the
most versatile non-PVC intermediate film
on the market.
Conforms well. 3M Envision 48C is the
best performing film in its class for conformability
making it the cost-effective choice for simple
curved areas, including partial vehicle wraps.
Highly durable. Tougher than vinyl,
and more tolerant to higher temperatures during
installation and removal, 3M Envision 48C comes
with the added assurance of a 3M warranty.
Easier and faster installs.3M
Envision 48C is the only intermediate non-PVC
film on the market to incorporate air-release and
slideability. That means increased productivity
with fewer failures, faster project turnaround
times – and more satisfied customers.
Faster removal. Unlike vinyl, which
is prone to brittleness, 3M Envision 48C has a
higher tensile strength that resists tearing, for
faster, cleaner removal.
Now you can meet the demands of multiple customers
with one reassuringly reliable, sustainable – and
affordable – product. 3M Envision 48C is fire certified,
and works with any printer. It’s available in permanent
or removable formats. And it comes with or without
3M™ Comply™ and 3M™ Controltac™ features. In
fact, for all but the most challenging applications it’s
the only film you need.
Simply more economical
Using one high quality film for multiple applications makes sound sense for your bottom line. By enabling faster
and easier installs, 3M Envision 48C increases productivity and reduces labour costs without compromising
your performance. What is more, by choosing 3M Envision 48C, you will no longer need to stock multiple film
rolls for different applications, helping you to reduce excess inventory. Why tie up your profits in stock, when
you can invest them in growing your business?
At 3M we are continually pushing the boundaries of print film
technology – so you can enjoy faster turn-around times, fewer
installation problems, and better quality, longer-lasting results.
Business-enhancing performance
3M Envision
48C Print Film
can do it all
Partial vehicle graphics
on flat or simple
curved areas
Wall, glass, door and
floor graphics
Interior and exterior
building windows and
dividers
General signage for
outdoor applications
General signage for
indoor applications
POP displays
3M™ Envision™
Print Film 48C
Naturally versatile.
6. No room for
compromise when
the heat is on.
Compatible Head, Eye, Face and Hearing Protection
03
Temperature extremes, metal sparks
and splashes – that’s the job. And it’s a
tough environment to work in. You just
can’t afford to compromise the safety
and comfort of your workforce.
At 3M we recognise the demanding
nature of the work you and your team
undertake every day. That’s why we’ve
developed a range of completely
compatible personal protective
equipment (PPE) that can help provide
the necessary safety, comfort and
compliance in the work environment
This brochure takes you through the
range of compatible Head, Eye, Face
and Hearing PPE available from 3M,
and introduces you to the new 3M™
Industrial Safety Helmet G3501.
When the heat is on, don’t
compromise your protection.
You simply can’t afford to compromise the performance of your PPE, particularly
in such demanding work environments. We understand that. That’s why each
product in the 3M range of head, eye, face and hearing PPE is designed individually
to provide you with the appropriate protection you require. And when used together
there’s the added reassurance that the products are compatible: safe, compliant and
comfortable to wear.
Now that’s reassuring.
Personal
Protective
Equipment that’s
designed for
compatibility
Helmet
Hearing protection
Neck cover
Front cover
Integrate eyewear
Face shield
Faceshield carrier
Industrial Safety Helmet G3501
3MTM
Scotch-BriteTM
Floor Pads.
Simply more effective.
www.3M.eu/FloorPads 7
3M has an outstanding track record in the
three core elements that make up a floor pad.
Tried.
Tested.
Trusted.
All floor pads are NOT created equally
3M™ Floor Pads Other floor pads
Uniform distribution of mineral
abrasives throughout the
pad significantly enhances
performance and prolongs pad life.
Fibres are uniformly coated with
resin and mineral, producing more
consistent, high-quality results.
Combination of highly conformable
fibres provide maximum pad-to-
floor contact.
Surface abrasives wear through
rapidly. Fibres are randomly coated
with resin and mineral, which
can produce inconsistent results.
Larger fibres are less conformable,
providing fewer contact points with
the floor.
The differences
may not always be
obvious to the eye,
but with 3M you can
rest-assured that
performance and
durability are built-in
to every floor pad.
It’s the unique combination of
our non-woven fibres, uniform
distribution of our abrasives, and
strength of our adhesive binders
that set 3M™ Scotch-Brite™ Floor
Pads apart from the competition.
The differences may not always be
obvious to the eye, but with 3M you
can rest-assured that performance
and durability are built-in to every
floor pad.
• Designed for specific maintenance
tasks
• Engineered to the highest
quality standards
• Uniformity and quality helps
produce:
• Less machine wobble and
vibration
• Less operator fatigue
• Prolonged useful life of the pad
• Better results on your floors.
3MTM
Scotch-BriteTM
Floor Pads.
Simply more effective.
Implementation of new visual identity
7. European Product
Catalogue.
3M Personal Safety Division
eiz Gmbh
m.com
d
mmm.com
3MPersonalSafetyDivisionEuropeanProductCatalogue2015
SPINE GUIDE
ONLY DO NOT
PRINT
SPINE
148 149
For constant TH3-rated* respiratory protection and
excellent vision in a flip-up model – meet the 3M™
Speedglas™ Welding Helmet 9100 FX Air.
A quick lift of the silver front and you get a big,
17x10 cm, clear view - perfect for precision
grinding in low light conditions, whilst maintaining
respiratory protection.
These two helmets bring welding respiratory protection to a new level, offering
side windows, flip-up function, excellent optics and wider viewing angle.
We now have helmets and faceshields for virtually every welder’s needs that can
be used in combination with powered or supplied air respiratory protection. See
further technical specification on pages 140-141.
Features and Benefits:
• All the benefits of the
Speedglas 9100 series
welding helmets but can
also be used with 3M™
Adflo™ Powered Air
Respirator or 3M
Versaflo™ Supplied
Air Regulator V-500E
• Exclusive shade 5
filters that widen your
field of vision
• High-comfort 9100
head suspension
• The 3M™ Quick
Release Swivel (QRS)
enables one-handed
breathing tube
connection
and release
• Meets the
requirements of
mechanical resistance
to high speed particles
according to EN 175:B
3M™ Welding Protection
3M™ Speedglas™ Welding Helmets
9100 Air and 9100 FX Air
3M™ Speedglas™ Welding Helmet 9100 Air
The airduct is an integral part, providing a refreshing airflow
across your entire breathing zone. The middle channel keeps the
filter virtually fog-free, while two side channels provide smoothly
distributed air to the area of your mouth and nose.
* When used with 3M™ Adflo™ Powered Air Respirator.
We’ve seamlessly integrated five levels of welder protection: head, eye,
face, respiratory and hearing into one extraordinarily comfortable and
easy-to-use system. The 3M™ Speedglas™ Welding Helmet 9100MP
(Multi Protection): uncompromising, all-in-one, welding protection for
highly demanding environments.
3M™ Speedglas™ Welding Helmet
9100 MP
* European Standards classify this visor as “B,” with
resistance to high speed particles at medium energy
impact (120 m/s).
** When used with 3M™ Adflo™ Powered Air Respirator
3M™ Speedglas™ Welding Helmet 9100 MP
Multiple protection for welders
Technical specification on pages 140-141.
3M™ Speedglas™ Welding Helmet 9100 MP
with 3M™ Adflo™ Powered Air Respirator
Further information on the Adflo respirator on
page 150.
3M™ Speedglas™ Welding Helmet 9100 MP
with 3M™ Versaflo™ Supplied Air Regulator
V-500E
Further information on the Versaflo regulator
V-500E on page 57.
3M™ Speedglas™ Welding Helmet 9100 FX
Air Excellent view and respiratory protection
Features and Benefits:
• A big (17x10cm) curved protective
visor with excellent views up, down
and peripherally
• Meets EN 166:BT for high speed
particle protection*
• Respiratory protection - TH3**
• The top shell is made from heat
resistant polycarbonate and meets
the standard EN397 for industrial
safety helmets
• An optional high visibility, aluminium
fabric reflects hot sunlight and
welding heat
• Two shade 5 passive side windows
add peripheral welding vision
• Designed from inception to accept
3M™ Peltor™ Earmuffs
• It readily connects to both 3M™
Adflo™ Powered Air Respirator
and 3M™ Versaflo™ Supplied Air
Regulator V-500E
3M™ Welding Protection
Protezione
antiscivolo
superiore, passo
dopo passo
Strisce antiscivolo 3M™ Safety-Walk™
Guida applicativa
CE
RTIFICATE
C
ERTIFICATE
CE
RTIFICATE
C
ERTIFICATE
CE
RTIFICATE
C
ERTIFICATE
CE
RTIFICATE
C
ERTIFICATE
Le vostre pavimentazioni
rispettano la normativa?
Secondo l’Agenzia europea per la sicurezza e la salute sul lavoro,
scivolamenti, inciampi e cadute sono identificate come le principali
cause di assenteismo superiore ai tre giorni di malattia.
Decreto Legislativo 81/2008
(Sicurezza sul luogo di lavoro)
Articolo 113 – Scale
6. Il datore di lavoro assicura che le scale a pioli
siano sistemate in modo da garantire la loro stabilità
durante l’impiego e secondo i seguenti criteri:
c) lo scivolamento del piede delle scale a pioli
portatili, durante il loro uso, deve essere impedito
con fissaggio della parte superiore o inferiore dei
montanti, o con qualsiasi dispositivo antiscivolo
Allegato IV
1.3. 2. I pavimenti dei locali devono essere fissi,
stabili ed antisdrucciolevoli nonché esenti da
protuberanze, cavità o piani inclinati pericolosi.
Benefici ambientali delle NUOVE strisce
antiscivolo 3M Safety-Walk:
• Eliminazione quasi totale del solvente utilizzato
Nelle formulazioni dei Safety-Walk™ 610, 710,
770, evitando l’uso di oltre 27 tonnellate di
solvente (dati 2014)
• I Safety-Walk™ 610, 710, 770 possiedono la
certificazione di assenza di ftalati
• Riduzione dei trasporti di oltre 18.000 km lungo
la filiera di fornitura di Safety-Walk™ 610, 710,
770, evitando l’emissione di 24 tonnellate di
CO2 equivalente (dati 2014)
Perché scegliere le strisce antiscivolo
3M Safety-Walk?
• Particelle abrasive di elevata qualità per
garantire una resistenza antiscivolo eccezionale
• Le resine, strutturate e flessibili, garantiscono
prestazioni di lunga durata
• La pellicola in plastica ed il supporto in
alluminio conferiscono adattabilità e
stabilità dimensionale
• L’adesivo ad alte prestazioni sensibile alla
pressione, garantisce facilita di applicazione
e perfetta aderenza su una molteplicità
di superfici
Gradini, scale a pioli, rampe, passerelle,
macchinari, cucine, docce e spogliatoi
sono tutte, potenzialmente, zone a rischio.
In particolare le superfici rese scivolose
da pavimentazioni umide, bagnate o
unte contribuiscono pesantemente alle
statistiche degli incidenti.
La conformità al Decreto Legislativo
81/2008 con riferimento alla sicurezza delle
pavimentazioni nei luoghi di lavoro (vedi
riquadro) permette di minimizzare i rischi di
scivolamenti e cadute, ed evitare sanzioni.
Oltre a salvare le vite dei lavoratori.
Strisce antiscivolo 3M™ Safety-
Walk™: per ogni tipologia di
pavimentazione
Le strisce antiscivolo 3M Safety-Walk
garantiscono una frizione di fondamentale
importanza sulle superfici che sono a
rischio di scivolamenti e inciampi, o che
comunque possono presentare problemi di
sicurezza. Sono disponibili in una gamma
completa di formati studiati per minimizzare
i rischi connessi con le pavimentazioni in
ogni ambiente: dalle strutture produttive,
sanitarie e alimentari alle applicazioni di tipo
commerciale, trasporto e tempo libero.
Progettate per una protezione
antiscivolo di lunga durata
Le strisce antiscivolo 3M Safety-Walk
sono state studiate considerando i più
elevati standard qualitativi per fornire
performance efficaci e costanti per tutta
la durata del prodotto.
CE
RTIFICATE
C
ERTIFICATE
CE
RTIFICATE
C
ERTIFICATE
CE
RTIFICATE
C
ERTIFICATE
CE
RTIFICATE
C
ERTIFICATE
8. CLIENT: 3M Personal Safety Division
PROJECT: 3M Combat Arms Earplugs
OVERVIEW: Our brief from 3M was to create a
photo-realistic 3D rendered animation to sell the features and
benefits of a brand new military-grade hearing protection
product. The 3M Combat Arms Earplug is a reusable earplug
that combines 3M’s typical high levels of attenuation (hearing
protection) with a unique filter which allows the wearer to switch
it to situational awareness mode. This groundbreaking feature
allows low level sound (like voice commands) to be heard
clearly, while still protecting the wearer from high impact
sound (like gunfire).
From the CAD drawings and physical product we were modelled
up an accurate 3D render of the product around which we then
created a slick animation showing a soldier using the product on
a firing range to represent the key features and benefits of the
product in a real life situation.
The animation has since been translated into over 10 languages
for use across Europe and the United States.
9.
10. CLIENT: 3M Personal Safety Division
PROJECT: 3M E-A-R One Touch Pro Dispenser
OVERVIEW: Our brief from 3M was to create a
photo-realistic 3D rendered animation to sell the features and
benefits of a product that, at that time had been conceived and
designed but not manufactured. The 3M E-A-R One Touch Pro,
a wall-mountable ear plug dispenser, overcomes many of the
challenges competitor products struggle with - chiefly the ability
to accurately dispense exactly the number of ear plugs required
through a newly developed and patented mechanism.
From just the existing CAD drawings we created a slick fully
rendered and coloured 3D animation which highlights the
features and communicated the benefits clearly while setting
the One Touch against the backdrop of a typical industry
environment within which the product would likely be used.
The animation has since been translated into over 10 languages
for use across Europe and the United States.
11.
12. CLIENT: 3M Graphics Market
PROJECT: Show don’t tell - your customer’s story
OVERVIEW: OneFiftyNine was asked to put together
a marketing communications programme to build closer
relationships and create business opportunities with small
graphics converters across Europe who typically have little
interaction with 3M and buy through distribution. Our strategy
(Show don’t tell) was to harness the voice of existing loyal
customers and demonstrate how their relationship with 3M is
helping them gain competitive advantage and build market
share. With the help of the UK business we identified Joyce
Design as a suitable ‘customer voice’, interviewed the MD and
Applications Manager on film and created an English language
video. The content from the video was then used to create an
e-mailer, press ad, banner ad, feature article, case study pdf
and press release. It was then put into a digital toolkit with
accompanying implementation guide for the European markets
to adapt and to help develop their own local versions.
3M Commercial Graphics
3M Premium Graphics Solutions
3M Premium Graphic Films save up to
30% fitting time at Joyce Design
As a graphic design company specialising in digital printing for signage, vehicle branding and wrapping, Joyce
Design has built its reputation on the quality of its work and strength of its customer relationships. The company has
been using 3M Premium Graphic Films for 4 years and the partnership is driving up sales for Joyce Design while
also driving down costs, thanks to the films’ ease of application, durability and 3M market leading technical support.
“We use 3M Premium Graphic Films because they are the best
on the market and they never let us down. They also save us up to
30% in fitting time compared to other brands. Add the confidence
and support we get from working with 3M and it far outweighs any
savings we could make by using a cheaper product.
Russell Joyce
Managing Director, Joyce Design
joycedesign
joycedesign.co.uk
joycedesign
joycedesign.co.uk
joyce design group
joyce design group
joycedesign.co.uk
joyce design group
13. “3M Premium Graphic Films
save us up to 30% in fitting time
compared to other brands.”
Russell Joyce, Managing Director, Joyce Design
Vehicle branding and wrapping specialist, Joyce Design is seeing the benefits of a
4-year partnership with 3M in terms of increased sales, improved productivity and
customer satisfaction.
Joyce Design choose to use 3M Premium Graphic Films, that they estimate save
them 30% fitting time compared to cheaper brands. Whilst their sales have been
increasing, their overall costs have been coming down thanks to the films’ ease of
application and durability as well as the market leading technical support offered
by 3M.
joycedesign
joycedesign.co.uk
joycedesign
joycedesign.co.uk
joyce design group
joyce design group
joycedesign.co.uk
joyce design group
Find out more about 3M Premium Graphic Films, visit
www.3M.eu/graphicsolutions
To watch the full story, visit
www.3M.eu/graphicsolutions
“
“
Udicilia consequidit voluptatius dolorum eaquis dolupta
eruptatest endis eum exernam evendisincia quam doluptae
mil invello torro volorpo rumquas apic to odi consequam sit
et es soluptae. Cust, sum quatet maio. Nam illendae omnis ea
quuntiiscia voluptas atur? Ferum nullabo. Lut latiatiostem re,
sectati nihitiis ea nus simporiant autesequi dolut poris ilitium
evene ex eos et, core sit, si nessequi cum vernam et que si
conet inctore del minihitatiis dolorent, nessit derchilles non et,
aperferum ventione prorrunt.
Temolest, cuptat is expliqui officiae et eatqui sus re exernam aut
expla digendi quis volupti onecte se qui imus corent eos volorep erchit
excestiiscit lacipsunt re et eiunt volorpos con eatempo ratur?
Um, eumque et volorit evelignis utemquis dipsaecest latur maioreperemo
omnihil et moditat eium nimolorite pore re is vellabo ratur? Uda nobist
essedipsant vera quid mincill andipicium, estiorum harias ut landes ex
evenimi, ommolo mo consectia dolore mod mil ipsam et qui cus.
Net rerum rehenihic torrumquo tes nonsequunti autem ipsae et arci
occatquam quiduntem rae verit imilliste eiciam es molorpore volorei
ctendis expel mo maionsequi dessimaio. Nemolorro idunt dolorro optatem
quundisimaio que labo. Cus dolut aspellacia exerum debitae nectur?
Ehenduc ipicia est, cust quam fugitiatem quas asped earcit odi
que et aliquis sam quis esto con plam asperum nus, tet doluptati que
consequ atiusanducil magnitat. Excessequi di occae. Et vel ma doluptam
quamusdandi offic temque porecus ciamenimus eatemquis et aut fugia
core, sed quas inihit, ut magnim fugitibus ellicimus eum es eos quam,
comnihita peres magniaspid modita dolor sequaest, occab int.
Vit eri re consectem volesci atempos molo omnimi, volupta quia
que perum venis nobisincto voluptatem vollaudae vendam, tem facestint
ut ovit plab ilia volorernatem voluptate estiam labo. Odis aut eiumquide
dolora sintibus ut quunt, sequund untibus aliscimodi officie ntionse rspient
voluptate estet odipsantio dolorum, sapedi cusae porit expero te la con cus
natur am repudis volupta volum dollacepra que maximi, quam, solorum
quibus et, quae. Hendi ulpa qui debitib uscimin ullecti isquidi iducil imaxim
sitatis nem aut ipsum, nos same dit, sincipi tation reperum laut harum
excernatem solo erro vollandam quis etur?
Dolesci pidebit accum inciume periandit fugit qui volupta spiendusam
cum nimust, omnientur aces eatur sita suntibusam liam, te nonsect ionsed
que eaqui dolor sequisquam sit laccatibus cor ad essit aut maionseque
Borerum aut ex eum harchil mollab incto et, aliquatur sim conseque pos
alition reictium nest evel explatem doluptae. Nem reicim acere eum re
necepernati veliquam re, quo esequae. Emperunt ducidit adipsant et
deleceatur re quis sinim as maximagnam intiore ipsae aut qui officiusam
qui quae eseque pa alique nobit quostibus, consene ne nulla pedis.
Supplier partnership is
the key to a successful
business at Joyce Design
Business | Partnership is key
As a graphic design company specialising in digital printing for signage, vehicle branding
and wrapping, Joyce Design has built its reputation on the quality of its work and strength
of its customer relationships.
Tectisintum reium aut fugitati ut a quodiciam et quam dolorer
ferepuditia nus aut quame plicien digenis et ese siti nonet adic to berum
videbitate dis sectem nos ne ad untotaqui ad magnim evere eos a
ad quunt fugiam volupta quasitium evel molesci beatesequate ditatur
molectotas eum rectumet voluptassim eic to int moluptatquam erovid eum
evelessequi ommodis et ipicimolorit volorio estiis est hictia exere nam
volupit re officia volenda ndanitiis est alignam nempore cus, occum, cupta
quam que mos dem. Nemporro cum fugia de peratur?
Um eosae et volora dolumet vero quasper iaspedi is nis samus aut
aut et ullatem ut hilitat magnam imus porerfe ribusamet quis aut re am
inveliqui inimus sunt, quostis audaeritas molupicatur? Consequam aspis
explique endam etum quae velia conet iduciti bere pera eatium eruntiu
sapider escillest, utem etur asitation cus mo molupta tusciatios at.
Apera dis moditatiam ipienem. Ut eum quiantur sinimus, con plam
soluptatia sitatetur remoditat. Epedicabori bea audis ipit poremquod quat
aut premporem expelescia veleni veriae pore porumqui corepudisqui cum
volesedi nulluptae alia Iquam re volescim sunt pre, aut quiaest laborest,
nos di omnisci deliber ibeaque sitas a id mo ipsapit, nobitio ssequo
voluptias sinctatur, quiaesequiat vendunditat.Rae nonsequi aut latur? Ebit
et eum quo magnati usaperspic to esciet remolorum explita quation.
We use 3M Premium
Film Graphics
because they are the
best on the market
and they never let us
down.
Russell Joyce
Managing Director, Joyce Design
www.imagereportsmag.co.uk | 25
56 sign Update ISSUE 153 SEPTEMBER/OCTOBER 2014
Udicilia consequidit voluptatius dolorum eaquis
dolupta eruptatest endis eum exernam evendisincia
quam doluptae mil invello torro volorpo rumquas apic
to odi consequam sit et es soluptae. Cust, sum quatet
maio. Nam illendae omnis ea quuntiiscia voluptas
atur? Ferum nullabo. Lut latiatiostem re, sectati nihitiis
ea nus simporiant autesequi dolut poris ilitium evene
ex eos et, core sit, si nessequi cum vernam et que si
conet inctore del minihitatiis dolorent, nessit derchilles
non et, aperferum ventione prorrunt.
Temolest, cuptat is expliqui officiae et eatqui
sus re exernam aut expla digendi quis volupti onecte
se qui imus corent eos volorep erchit excestiiscit
lacipsunt re et eiunt volorpos con eatempo ratur?
Um, eumque et volorit evelignis utemquis dipsaecest
latur maioreperemo omnihil et moditat eium
nimolorite pore re is vellabo ratur? Uda nobist
essedipsant vera quid mincill andipicium, estiorum
harias ut landes ex evenimi, ommolo mo consectia
dolore mod mil ipsam et qui cus.
3M Premium Graphic Films drive sales and
satisfaction for Joyce Design.
Net rerum rehenihic torrumquo tes nonsequunti
autem ipsae et arci occatquam quiduntem rae verit
imilliste eiciam es molorpore volorei ctendis expel
mo maionsequi dessimaio. Nemolorro idunt dolorro
optatem quundisimaio que labo. Cus dolut aspellacia
exerum debitae nectur?
Ehenduc ipicia est, cust quam fugitiatem
quas asped earcit odi que et aliquis sam quis esto
con plam asperum nus, tet doluptati que consequ
atiusanducil magnitat. Excessequi di occae. Et vel
ma doluptam quamusdandi offic temque porecus
ciamenimus eatemquis et aut fugia core, sed quas
inihit, ut magnim fugitibus ellicimus eum es eos
quam, comnihita peres magniaspid modita dolor
sequaest, occab int.
Vit eri re consectem volesci atempos molo
omnimi, volupta quia que perum venis nobisincto
voluptatem vollaudae vendam, tem facestint ut ovit
plab ilia volorernatem voluptate estiam labo. Odis aut
eiumquide dolora sintibus ut quunt, sequund untibus
aliscimodi officie ntionse rspient voluptate estet
odipsantio dolorum, sapedi cusae porit expero te la
con cus natur am repudis volupta volum dollacepra
que maximi, quam, solorum quibus et, quae. Hendi
ulpa qui debitib uscimin ullecti isquidi iducil imaxim
sitatis nem aut ipsum, nos same dit, sincipi tation
reperum laut harum excernatem solo erro vollandam
quis etur?
Dolesci pidebit accum inciume periandit fugit
qui volupta spiendusam cum nimust, omnientur aces
eatur sita suntibusam liam, te nonsect ionsed que
eaqui dolor sequisquam sit laccatibus cor ad essit
aut maionseque Borerum aut ex eum harchil mollab
incto et, aliquatur sim conseque pos alition reictium
nest evel explatem doluptae. Nem reicim acere eum
re necepernati veliquam re, quo esequae. Emperunt
ducidit adipsant et deleceatur re quis sinim as
maximagnam intiore ipsae aut qui officiusam qui quae
eseque pa alique nobit quostibus, consene ne nulla
pedis voloreh enitior iorest, occus, quam eturitatior
rem nonse et officti onsequaspite volla everum
aceaqua spelendae doluptat. Lessin comnis eosandi
aut que dia vendanduciet occat dia es nonseque
vitatiis incitatem esequi cusam iunt.
Magnam apid quam laborem fugitia ecaepel
itatemporum et aut isquo quament qui sunt alitatia
sus que nossus ut rectiis delectur aut fugit aliquam
as reritia ssequi tet harciendae officid quibearum aut
issitaq uidellu ptatur? Qui as etur sequos explaborem.
Giae culpa aut liassectem reperibus
www.3M.eu/graphicsolutions
PRODUCTChoice
“ 3M Premium Graphic Films save us up to 30% in
fitting time compared to other brands.
Add the confidence and support we get from working
with 3M and it far outweighs any savings we could
make by using a cheaper product.”
Russell Joyce, MD, Joyce Design
14. CLIENT: 3M Personal Safety Division
PROJECT: Classic Ear Plugs
OVERVIEW: 3M’s E-A-R Classic ‘foam’ earplug has
been around for over 50 years, and while overall market share
is impressive sales had been flat for the past few years. We
were asked to help relaunch the product with a European-wide
marketing campaign. The approach we took was to remind
purchase decision makers of the science that underpins this
simple foam earplug.
We designed and rolled out materials that included printed
datasheets and press ads, online banner ads, email templates,
a microsite and a multi-language promotional video. Prospects
were driven to the microsite and encouraged to enter a
competition. In this way customer details were captured
and sales leads followed up both by 3M and 3M’s regional
distributor network.
15.
16. CLIENT: 3M Building & Commercial Services
PROJECT: Scotch-BriteTM
Microfibre Wipes
OVERVIEW: For 3M’s Scotch-Brite Microfibre Wipes
campaign we focussed on the microfibre technology that
ensures they consistently outperform traditional wipes and
cleaning materials. One part of the campaign involved the
creation of illustrations that quickly and simply communicated
that technology, while for another part we used video
testimonials to substantiate the claims. The campaign included
commissioned photography, video and specialist printing –
varnishing part of the brochure front cover to reinforce the
message and create additional ‘standout’. Individual product
inserts were produced to fit into the brochure pocket.
17.
18. CLIENT: 3M Building & Commercial Services
PROJECT: Graffiti Remover
OVERVIEW: Traditional graffiti removers are corrosive
and flammable, whilst greener alternatives are seen as
less effective. 3M recently launched a new range of graffiti
removers that protect cleaners and the environment, without
compromising on performance. Under the campaign theme of
‘Tough on graffiti. Kind on cleaners’ OneFiftyNine developed a
suite of marketing materials to support the launch. In particular,
we created a short video that was able to clearly demonstrate
(with testimonial endorsements) the effectiveness of the
product. Produced in conjunction with Bracknell Forest Council
and Ringway, the filming of the video was used by Bracknell
Forest Council to support their own anti-graffiti initiative in
the local community. This initiative (which was originated
and executed by OneFiftyNine) was recognised by Big Tick
2013 Business in the Community and was also highlighted in
Ringways’s own Corporate Responsibility Report 2012.
19.
20. CLIENT: 3M Building & Commercial Services
PROJECT: Scotch-Brite Quick Clean
Griddle Cleaning System
OVERVIEW: Cleaning dirt-encrusted griddles
has traditionally been one of the toughest jobs in the
commercial kitchen. Not any more. 3M recently introduced
the Scotch-Brite™ Quick-Clean Griddle Cleaning System.
With the headline promise that Quick-Clean ‘cuts your
griddle cleaning time by half’, OneFiftyNine created a suite
of marketing materials to help launch the product. This
included a short video demonstration of the 3-step process.
Seeing is believing.
21.
22. CLIENT: Personal Safety Division
PROJECT: SecureFit
OVERVIEW: Poor fit and discomfort is cited as one
of the main reasons ‘at risk’ workers don’t wear the correct
eye protection. The new SecureFit range of eyewear aims
to address this by using 3M’s latest proprietary Pressure
Diffusion Technology. We created an integrated suite of
marketing materials that clearly communicated the selling
message, including printed sell sheets, press ads
and sample packaging through to online banner ads and
e-shot templates. All were designed to drive prospects to
a microsite where they could request a sample and trial
SecureFit for themselves.
23.
24. CLIENT: 3M Building & Commercial Services
PROJECT: Love your floor campaign
OVERVIEW: 3M is able to offer a more comprehensive
range of floor maintenance and protection products than any
of its competitors, and has developed a strategy ‘to own the
floor’. Part of that strategy was to develop a campaign concept
to present 3M’s offering to the contract cleaning market. The
end-user insight that led to the ‘love your floor’ concept was the
recognition that those responsible for floor maintenance take
enormous pride in the appearance of their floors. The campaign
concept was worked through into press and banner advertising
with a landing page on the 3M website that carried the concept
and core message.
25.
26. CLIENT: 3M Workplace Safety
PROJECT: Nomad Optima+ Entrance Matting
OVERVIEW: The aluminium framed entrance matting
market in Europe is extremely competitive, and 3M’s acquisition
of French manufacturer, Aravis, allowed the business to improve
its offering to the market and significantly reduce lead times.
OneFiftyNine was asked by 3M to support the launch of this new
range of matting across Europe by creating a pack of marketing
support materials that could be adapted to each local market.
Under the launch theme of ‘Engineered to last’ we produced a
full suite of marketing collateral including an Ordering Guide &
Order Form to make it easier for customers to provide 3M with
the correct specifications, as the majority of mats are bespoke
to the customers’ requirements. The launch of Nomad Optima+
Entrance Matting was successfully rolled out across Europe.
3M Building & Commercial Services
Nomad Optima+ Entrance Matting
to last
Engineered
WARRANTY
YEAR
5
PERFORMANC
E
Introducing the new 3MTM
NomadTM
Optima+ Entrance Matting
27. Harder working
Nomad Optima+ Entrance Matting is constructed from
hard-wearing aluminium profiles, in-filled with 3MTM
NomadTM
Aqua 85 Series Textile, a tried and tested combination of fine
and coarse tufted loop fibres which simultaneously scrape off
dirt and absorb water from the soles of shoes, retaining it
within the mats’ open or closed structure. The benefits can be
measured in reduced cleaning costs, less floor damage, and
fewer slips, trips and potential compensation claims.
Longer lasting
Precision engineered for extreme traffic conditions, Nomad
Optima+ Entrance Matting is designed to trap and hold large
amounts of dirt, grit and moisture at the door, while maintaining
excellent appearance over time. It goes on working harder, for
longer too. In fact, we’re so confident of its durability that it
comes with a 5 year performance guarantee.
Wide range of options
Every entrance specification is different. Which is why Nomad
Optima+ Entrance Matting comes with a choice of open or
closed mat construction and a range of rail heights for interior
recessed well applications. For refurbishments and retro-fitting,
NomadTM
Optima+ Slim Entrance Matting combines the
durability of aluminium-framed matting, with the convenience of
a drop-down mat. All come in a choice of colours to complement
their interior surroundings, and can be cut to specified shape
and size. Rubber in-fills are also available and ideal for use
externally.
Easy to install and maintain
Nomad Optima+ Entrance Matting combines exceptional
durability with lightness in mind for ease of handling, making it
easy to install and maintain. Cut and shaped to size, it can be
simply unrolled into the recess well to install, and then rolled
back for ease of cleaning in-situ. A simple cleaning regime,
based on daily vacuuming, combined with periodic deep
cleaning, will maximise the longevity of the matting.
80% of dirt and moisture is tracked into buildings on the soles of shoes.
Effective and attractive matting can create a welcoming entrance area for
customers and employees, assist in slip reduction, and play a vital role in
reducing facility maintenance costs, particularly in buildings with heavy
footfall.
By specifying 3M Nomad Optima+ Entrance Matting, you can help your
clients to keep their floors smarter, cleaner and safer, for longer, at a total
lower cost - protecting their company image, and their bottom line.
• Superior dirt and moisture retention properties
• Extremely hard wearing (5 year warranty)
• Aesthetically pleasing
• Choice of Open and Closed construction
• Choice of flush recessed well or drop down mat options
• Easy to install, clean and maintain
• Cut and shaped to suit any entrance
As an architect or facilities manager you
know how important brand image is to high-end
commercial operations such as shopping centres,
airports and hotels. You also know that the best
way to delight building owners is to offer them
solutions that are safe, engineered to last, and easy
and affordable to maintain.
Working hard, looking good
Precision engineered
for extreme traffic conditions
Introducing the new 3M™ Nomad™
Optima+ Entrance Matting
Find out more, call us on
to last
Engineered
WARRANTY
YEAR
5
PERFORMANC
E
• Superior dirt and moisture retention
properties
• Extremely hard wearing (5 year warranty*)
• Aesthetically pleasing
• Choice of Open and Closed construction
to suit your requirements
• Choice of flush recessed well or drop
down mat options
• Easy to install, clean and maintain
• Cut and shaped to suit any entrance
* Valid assuming the daily, monthly and annual cleaning instructions as supplied with the mat are followed.
3M re-inforces its reputation for floor care innovation with the launch of new
Nomad™ Optima+ Entrance Matting, a solution so hard working and durable it
comes with a 5 year performance guarantee.
Precision engineered to last, Nomad Optima+ is constructed from hardwearing
aluminium profiles, in-filled with 3M™ Nomad™ Aqua Series 85 Textile or Rubber,
and is ideal for extreme traffic conditions.
As an architect or facilities manager, you can be assured that, when specifying
Nomad Optima+ Entrance Matting, you are helping your clients keep their floors
smarter, cleaner and safer for longer, at a total lower cost - protecting their company
image and bottom line.
Tel: 0845 601 5499
www.3M.eu/OptimaPlus
Easy to install,
WARRANTY
YEAR
5
PERFORMANC
E
3M Building & Commercial Services
Nomad Optima+ Slim Entrance Matting
3MTM
NomadTM
Optima+ Slim combines all the performance advantages of aluminium-framed entrance matting
with the convenience of a drop-down mat, keeping floors cleaner, and safer, at a total lower cost.
• Drop down flexibility in aluminium mat format
• Precision engineered for extreme traffic conditions
• Extra slim profile
• Ideal for renovations – no mat well necessary
• Cut and shaped to fit any entrance
• Securely and neatly finished with self-adhesive aluminium access ramp
• 5 year performance warranty
engineered to last
The aluminium
mat with drop
down flexibility
3M™ Nomad™ Optima+ Slim Entrance Matting
28. CLIENT: 3M Building & Commercial Services
PROJECT: Content generation
OVERVIEW: A significant element of the campaigns
we’ve worked on with 3M has been the generation of content,
the placement of commissioned articles and news releases in
key European-wide trade media. We work across a number of
trade publications both in terms of media buying for advertising
and the placement of editorial. On the content generation side
of things we also script, film, edit and produce video for our
clients, which they use by embedding it into their websites
and presentations.
