SEO is a broad topic with many pieces and parts. I will dive into some of the secret tricks I have used on over 450 different websites that help them out rank their competition. I will focus on WordPress and one page websites/landing pages. Time permitting, I will discuss the importance of creating a blog for your business, covering how to write your topic title, best way to structure your article and how to identify the best content to blog about that will generate the best quality traffic.
2. CHRIS EDWARDS @ChrisEdwardsCE!
A Little About Me
Creating websites for over 16 years.
Performing SEO for 10 years.
Working with WordPress for 5 years.
Built or managed the build of over 800 websites.
Performed SEO and built program used on over 450
SEO clients.
Currently Director of Technology for an agency.
3. CHRIS EDWARDS @ChrisEdwardsCE!
Why Optimize?
On average, 71.33% of searches result in a page one organic click.
Page two and three get only 5.59% of the clicks. On the first page
alone, the first 5 results account for 67.60% of all the clicks and
the results from 6 to 10 account for only 3.73%.
0
10
20
30
40
1st 2nd 3rd 4th 5th 6 to 10 2nd Page 3rd Page
1.603.993.735.506.979.85
14.04
31.24
CTR
*Data from moz.com
5. CHRIS EDWARDS @ChrisEdwardsCE!
On Page SEO
Page Load Time / Performance
Strong Information Structure Through HTML5
Linking Structure of Internal Links
Relevant Content
On Page Key Factors
6. CHRIS EDWARDS @ChrisEdwardsCE!
On Page SEO
Find a good host. Either build your own or use a service
Use a good caching plugin. BE CAREFUL
Use a CDN
Optimize images
Proper theme
Page Load Time / Performance
7. CHRIS EDWARDS @ChrisEdwardsCE!
On Page SEO
Use HTML5 sectioning elements to organize content
Sectioning elements: <header>, <footer>, <main>,
<article>, <section>, <aside>
Strong Information Structure
8. CHRIS EDWARDS @ChrisEdwardsCE!
On Page SEO
More links the better
Link deep
Avoid top-level links
Anchor text
Interlink blog posts
Internal Linking Structure
9. CHRIS EDWARDS @ChrisEdwardsCE!
On Page SEO
Create Relevant Content
Write relevant content utilizing a main keyword for
each page. Keep this content natural.
Do not keyword stuff.
Create FAQ’s, blog articles, company history, high level
and detailed product pages, neighborhood pages, etc.
10. CHRIS EDWARDS @ChrisEdwardsCE!
Identify Content
Identify what to write about.
Create a Title and Meta Description that will be clicked.
Engage with your audience and invite to comment.
Use existing content to identify new topics to write about.
Identifying & Creating Quality Content
11. CHRIS EDWARDS @ChrisEdwardsCE!
Identify Content
Frequent questions you are asked.
Solutions to problems you had to solve.
Questions you have thought about.
Things you do on a normal basis.
How-To's for your industry or craft.
Writers block. What to write about?
12. CHRIS EDWARDS @ChrisEdwardsCE!
Identify Content
See what is already out there. Is yours more up to date?
Do they lack clarity? Are they tough to find? Spread out?
Give enough information out for DIYers but not all your
trade secrets.
Write to help others, not promote. You will get business.
How To Make Your Content Quality
13. CHRIS EDWARDS @ChrisEdwardsCE!
Identify Content
You worked to hard to beat the computer (Google), don’t
let a human skip you over.
Catch their attention. Answer their question but leave
them wanting more.
Increase CTR with a Great Title & Description
15. CHRIS EDWARDS @ChrisEdwardsCE!
Identify Content
No more than 50-60 characters to avoid “…”
Keywords towards the front
Make it engaging, i.e. “Build A Blog Without Any Code Knowledge”
If you have a well known brand, use it!
Great Title Tags
18. CHRIS EDWARDS @ChrisEdwardsCE!
Identify Content
Work the keyword in at least twice.
Make it readable.
Should be 2 short sentences that add to someones
curiosity. Answer part of their question but no all.
Keep under 156 characters.
Great Descriptions
19. CHRIS EDWARDS @ChrisEdwardsCE!
Identify Content
Invite readers to comment.
Ask a question and instruct readers to answer below.
Use an easy to use commenting platform that allows
guest posts.
Respond back quickly.
Tip: They’re giving you free extra SEO content ;-)
Engagement
20. CHRIS EDWARDS @ChrisEdwardsCE!
Identify Content
Use Webmaster tools to see what search terms your content is
showing up under. Identify missed opportunities.
Review comments and write new articles to address questions.
Review popular articles and create new sub articles to expand
on topics. Crosslink these articles with internal links on the
original article.
Circle Back
22. • Easy Access to all your On-Site Data
• Multiple Features in One Plug-in
• Covers Meta, Titles, Social, Sitemaps, and
Advanced Settings
• Allows you to fully control everything.
How does Yoast Help?
CHRIS EDWARDS @ChrisEdwardsCE!
23. Where Do I Start?
CHRIS EDWARDS @ChrisEdwardsCE!
24. Step 1: General Information
● Your Info Tab: Fill in your Website
Name, and Company Name.
● Webmaster Tools: Fill in your
Verification ID’s from Google, and
Bing.
● Security: Disable the Advanced
part of the WordPress SEO meta
box (unless you are the only
author or trust your authors)
@SunSandDesign
CHRIS EDWARDS @ChrisEdwardsCE!
26. Step 2: Titles and Metas
• Sitewide Title Settings ( - or | )
• The ability to force rewrite titles
• Create a Template for Yoast to Create your Titles and
Metas for your different posts, pages, taxonomies, and
archives.
• Eliminate Duplicate content concerns
CHRIS EDWARDS @ChrisEdwardsCE!
31. Step 3: Social
• Accounts: Provide your account URL’s in one place
• Facebook: Provide your information for easy access to Facebook
Insight
• Twitter: Easily setup Twitter Cards for rich pictures in your tweets to
drive traffic
• Pinterest: Verify your site easily on Pinterest
• Google+: Adds specific post meta data for Google+
CHRIS EDWARDS @ChrisEdwardsCE!
