Tag that! How to Effectively Use QR Codes in Your Green Industry Business

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One in every three Americans now owns a smartphone. Not only that, 9% of all web usage in the United States happens via mobile devices. It is projected that within two years 20-25% of all web traffic will be via smartphones. These are your customers. And they are quickly becoming mobile-savvy. In this presentation, we will discuss a relatively new mobile technology available to green industry companies: Quick response codes (QR codes). You will learn: - How real companies are already effectively using QR codes to communicate valuable information and market their products and services - The basics of how QR code technology works--how to create a QR code, how to read a QR code, etc. - Best practices so you can get started using QR code technology - How to integrate QR code technology into your inbound marketing program

Business Technologie

Tag That!
How to Effectively Use QR Codes
in Your Green Industry Business

Chris Heiler

Within two years, 25% of all
web traffic is expected to be
via smartphone*

via Pingdom.com

Facebook mobile usage has
passed desktop usage*

via Techcrunch.com

More than 50% of all local
web searches take place with
a mobile device*

via SocialMediaExaminer.com

What we’ll cover
1. The Technology

2. Best Practices

3. Getting Started

Using QR codes effectively

Packaging and merchandising

Using QR codes effectively

Marketing and advertising

Using QR codes effectively

Customer support

Utilize a strong call-to-
action and incentive

Destination site should be
mobile-optimized

Give users instructions for
downloading a scanner

Test your QR codes with
multiple devices

Shorten the URL before
creating the code or tag

http://goo.gl/bJCWb

Creating a QR code

www.tag.microsoft.com  Getting Started

Get in touch
(800) 681-9169
chris.heiler@landscapeleadership.com
www.LandscapeLeadership.com
@Inbound_Agency
@Chris_Heiler

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1. Tag That! How to Effectively Use QR Codes in Your Green Industry Business Chris Heiler

2. Within two years, 25% of all web traffic is expected to be via smartphone* via Pingdom.com

3. Facebook mobile usage has passed desktop usage* via Techcrunch.com

4. More than 50% of all local web searches take place with a mobile device* via SocialMediaExaminer.com

5. These are your customers!

7. What we’ll cover 1. The Technology 2. Best Practices 3. Getting Started

8. The Technology

9. What are QR codes?

10. Why this technology is important

11. Using QR codes effectively

12. Using QR codes effectively Packaging and merchandising

13. Using QR codes effectively Packaging and merchandising

14. Using QR codes effectively Marketing and advertising

15. Using QR codes effectively Marketing and advertising

16. Using QR codes effectively Customer support

17. Using QR codes effectively Customer support

18. Best Practices

19. Utilize a strong call-to- action and incentive

20. Utilize a unique landing page

21. Destination site should be mobile-optimized

22. Keep it simple, stupid

23. Tell the user where the tag leads

24. Give users instructions for downloading a scanner

25. Test your QR codes with multiple devices

26. Location, location, location

27. Shorten the URL before creating the code or tag http://goo.gl/bJCWb

28. Include the URL with the QR code

29. Your QR code should be 1”x1” minimum

30. Getting Started

31. Downloading a scanner

32. Scanning a tag or code

33. Creating a QR code www.tag.microsoft.com  Getting Started

34. Creating a QR code

35. Creating a QR code

36. Creating a QR code

37. Creating a QR code

38. Creating a QR code

39. Get in touch (800) 681-9169 chris.heiler@landscapeleadership.com www.LandscapeLeadership.com @Inbound_Agency @Chris_Heiler

40. Download this slide deck

Tag that! How to Effectively Use QR Codes in Your Green Industry Business

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Tag that! How to Effectively Use QR Codes in Your Green Industry Business