Creating content doesn't have to be difficult. Discover how to easily re-purpose your content. Simple guide filled with tips, tools and strategies to maximize the life of your content marketing.

1. THE ULTIMATE GUIDE TO
REPURPOSING
CONTENT

2. For many marketers
development of new content
is a constant uphill struggle

3. But There Is a Solution
“Creativy is the key to Success”
Fresh content
doesn't always
have to be new
content.

4. Today I'm going to share with you
11 ways to re-purpose your
existing content to reach new
audiences.

5. WHAT IS
CONTENT

6. Content re-purposing is taking your
existing content (a PPT, blog post, an
e-book, an infographic, or something
else you’ve already created) and
re-using it in another format..

7. It also means
reformatting a
piece of content to
target a different
market segment
or audience
Source: Marketing profs.com

8. 8 REASONS WHY YOU
SHOULD YOU RE-PURPOSE
CONTENT

9. Reaching a New Audience.
Some people like infographics, others
like to watch videos while others like
email or blog posts
1

10. Increase Website Traffic.
Reformatting your content for different
channels means appealing to more
audiences and extending your reach.
1
2

11. Google loves a
variety of content,
particularly video.
3 Improve Website SEO

12. Take advantage of a new opportunity
New technology and marketing trends can be a
GAMECHANGER
4

13. Promote your most successful
channels by re-purposing the content
and driving new traffic to the original
content
5 Identify successful channels

14. Using a multi-format approach to your
content marketing allows you to repeat
your key marketing messages without
sounding like a broken record
6 Repetition With A Fresh Voice

15. It’s less expensive
to take the content
you’ve already
invested in and
create something
new out of it.
7 Re-purposing content is cheaper

16. take some of your
old content and
re-purpose it.
8 Re-purposing can save you time

17. 11 WAYS TO
REPURPOSE
YOUR CONTENT

18. Turn your blog
posts into
downloadable
E Books
1

19. If you've written a
number of blogs
on a particular
topic, collate them
into a section
based guide
DOWNLOADITNOW

20. It's easy to create an E-book and there
are a number of free tools online to help
you. One of my favourite tools is Adazing

21. an example of
some blog posts I
converted into an
E book. Click on
the link to
download it now.
DOWNLOADITNOW

22. Use your new
E-book on a
landing page or
give it away as a
free gift for
following your
blog

23. Turn your blog
post into a
SlideShare like
this one
2

24. Turn your blog
post into a
Slideshare like
this one
2

25. Repurpose your
Powerpoint
presentation into
Slideshares
3

26. Turn your
Slideshare into
an infographic
4

27. Turn your data or
research into an
infographic

28. An infographic is
30X more likely
to get you views
than a blog post

29. The great thing about technology is that
it makes once difficult things easy

30. There are a number of free and paid
info-graphic makers online. One of my
favourites it Canva

31. Repurpose your infographic into a
video graphic
5

32. Video-graphics are animations that take
the content from your info-graphic and
turn it into an animated video that takes
your content to another level

33. Turn your blog posts, PPT’s and
Slideshare into videos
6

34. VIDEO IS ON THE RISE
61% of businesses told us
they currently use video as a
marketing tool.
Of these, 66% were NOT
using video just 12 months
ago

35. VIDEO IS ON THE RISE
70% of businesses say
that videos are a highly
effective marketing tool..

36. This trend is largely driven by the continually
increasing use of mobile for web

37. Use your company’s
success stories to
create downloadable
white papers and case
studies
7

38. This type of content is highly desired by
buyers in the consideration stage of their
buyers journey.

39. 67% of people are likely to be convinced by
a presentation that contains data and
results.

40. Create a podcast of
your best blogs
8

41. Do you conduct internal interviews with key
staff members, product development
engineers or project team leaders?

42. PODCASTS give potential clients insights
into your organizations culture and future
direction?

43. 62% of podcast listeners said they are more
likely to buy a product or service advertised
on a podcast

44. PODCASTING IS ON THE RISE
According to a recent study tabled
on Convince and Convert Podcast
listeners Grew 23% Between
2015 and 2016

45. There are a number of sites to host
your podcast. Here’s one - Podbean

46. Use blog snippets to
share across social
media channels
9

47. Twitter is a great channel for posting
blog snippets, mini info-graphics and
links to your videos and pod casts
FOLLOW ME ON TWITTER

48. Turn your
webinar into an
evergreen video
10

49. Start a Few Boards
and Turn You
Company Images
Into Pinterest Pins
11

50. Convert Your Images Into Creative
Banners for Multiple Social Networks
11

51. The Easiest and
Fastest Tool to do
This is Snappa.
11
TRY IT FOR FREE

52. Re-purposing maximizes the life span of
your content and targets different
segments of your persona demographic

54. Discover 33 great
places to share
your repurposed
content and start
driving more
traffic today!
DOWNLOADITNOW

55. If you've got any other
great ideas about
content syndication I'd
love to hear them.
Feel free to comment
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