Social Media Marketing for Dance Studios
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Information, tips and techniques for dance studio owners about using social media marketing for their small business. General background on online marketing, with specific focus on using Facebook, Twitter, Instagram and YouTube for dance studios to use social media marketing.
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Social Media Marketing for Dance Studios
- 1. Title SlideUsing Social Media to Market Your Dance Studio
- 3. Agenda • Why social media? • What is social media marketing? • How to monitor, moderate and measure your social channels. • How to use social media without taking all your time. • Your Dance Studio marketing plan.
- 4. Internet Usage Worldwide Source: International Telecommunication Union (ITU) and United Nations Population Division
- 5. Internet Usage • The number of internet users has increased tenfold from 1999 to 2013. • The first billion was reached in 2005. • The second billion in 2010. • The third billion will be reached by the end of 2014.
- 6. 73% of Online Adults Use Social Networking Sites 0% 10% 20% 30% 40% 50% 60% 70% 80% Twitter Facebook Instagram Pinterest LinkedIn Source: Pew Research Center
- 7. 500 Million Active Facebook Users Source: Tech HeraldPhoto Credit: Oversocialized
- 8. 7,300 Tweets Every Second Photo Credit: Rosaura Ochoa Source: Mashable
- 9. 2 Billion Videos Are Streamed Each Day On YouTubePhoto Credit: jonsson Source: Techcrunch
- 11. In May 2013, 74% of women were users of social networking sites, compared with 62% of men.
- 12. Between February 2005 and August 2006, the use of social networking sites among young adult internet users ages 18-29 jumped from 9% to 49%.
- 13. 40% of cell phone owners use a social networking site on their phone.
- 15. What Is Social Media Marketing?
- 16. “Social Media Marketing: Enables Others to Advocate for Your Business Through Compelling Content” Image credit: Ian Sane
- 17. Your Sweet Spot What You Know What Your Followers Want
- 18. Goals of Social Media Marketing • Increasing and improving brand awareness • Collecting, measuring & using behavior-based data • Converting more website visitors into customers
- 19. Goals of Social Media Marketing • Humanizing your brand • Managing your brand’s reputation • Creating brand advocates • Generating leads and sales • Resolving customer service issues • Handling crises
- 21. “Facebook is a social network that connects people personally and professionally through connections, messages photos, & videos.” Photo Credit: Marvin Kuo
- 22. Facebook Fan Pages Let Businesses Interact with Customers and Prospects
- 23. How People Use Facebook • Typical user joins 10 fan pages • 33% are likely to do product research on Facebook • 51% are likely to buy a product from a business whose page they follow • 60% are likely to recommend a fan page to their friends • 68% are likely to buy a product recommended by a friend on Facebook Source: deZine Club
- 24. Facebook Users by Age 48% 30% 14% 8% 18-29 30-49 50-64 65+ Source: Pew Research Center
- 26. Facebook Usage Among Teens is Declining.
- 28. Facebook Do’s & Don’ts • Do: Post a variety of content to attract interactions from a higher percentage of your users, raising your affinity score. Source: HubSpot
- 29. Text Posts Get Commented More Source: HubSpot
- 30. Facebook Do’s & Don’ts • Do: Create a community around your brand. – Ask questions to elicit a response from your fans – Respond to comments that your fans post on your wall – Thank followers who offer kind words and positive feedback.
- 31. Facebook Do’s & Don’ts Don’t Overpost Post regularly, but not too frequently.
- 32. Facebook Do’s & Don’ts
- 33. Facebook Do’s & Don’ts
- 34. Facebook Do’s & Don’ts Boost your posts occasionally
- 35. Facebook Do’s & Don’ts • Don’t delete negative comments. – Viewed as a sign that your brand is dishonest – Respond quickly – Don’t feed the trolls
- 36. The 1-9-90 Rule • 1% of your population will create content • 9% will comment or engage with it • 90% will just browse
- 38. Privacy Settings • Do NOT use the same password for your Facebook account that you already use for your regular email account. • Do NOT leave your full birth date in your profile. Show nothing at all or show month and day only – no year. • Use the Privacy Controls. Especially drill down to phone numbers and choose custom and then select NONE. Don’t publish your personal phone number.
- 39. Can’t Think of Anything? • Don’t use a child’s name in photo tags or captions. If someone else does, delete it by clicking on Remove Tag. • Studio photos should be long, group shots or smaller groups of older, high school students. Don’t use photos of the young students. • Don’t post about your vacation – that you’re excited to go or that you are on vacation. It’s like putting a “no one’s home” sign on your front door.
- 40. Twitter is a tool that creates relationships and conversation
- 41. What you should know about • A “Tweet” has 140 character maximum • Users can follow other users or brands • Short time frame/Fast decay rate
- 42. “Twitter is like a Text Message with a BCC: To The World”Photo Credit: ydhsu
- 43. Businesses Use Twitter to Converse with Prospects, Provide Customer Service and Drive Website Traffic.
- 44. Twitter Users by Age Source: Pew Research Center 48% 30% 14% 8% 18-29 30-49 50-64 65+
- 45. 26% of Teens say Twitter is their most important social network
- 47. Be Active: Follow, Retweet, Reply
- 48. Be Honest
- 49. Use #hashtags to Organize Topics
- 50. Twitter Tools Photo Credit: M ixy
- 52. It’s the social network that has seen the fastest growth, most engagement, and highest conversion from browser to shopper. Why Instagram?
- 53. Instagram Users by Age Source: Pew Research Center 60% 29% 10% 1% 18-29 30-49 50-64 65+
- 54. Social Media Use Among Teens 0% 5% 10% 15% 20% 25% 30% Instagram Twitter Facebook Google+ Pinterest Other
- 55. Why Instagram? Engagement on Instagram is 15 times that of Facebook’s, with users spending an average of 257 minutes per month.
- 56. How to Use Instagram • Document day-to-day life • Show off your fun, quirky moments • Tell a compelling story with photos • Post pictures you’re proud of, and your followers will probably “like” them too.
- 58. Who Uses YouTube • 50% of teens consider YouTube their favorite website • 83% of Gen Z visit YouTube at least monthly • 70% of Millennials visit YouTube at least monthly • 58% of Gen X visit YouTube at least monthly • Most viewed YouTube video ever?
- 59. Gangnam Style: 2 Billion+ views
- 60. Why Use YouTube • Improves search engine ranking • Easy to produce simple videos • YouTube videos play easily on mobile devices • Embed YouTube videos into your own website
- 61. How to manage your social media Without taking all your time
- 62. Social Media Publishing Tips • Create a content calendar
- 63. Social Media Publishing Tips • Use online tools to schedule and monitor your social media.
- 65. Social Media Marketing Calendar Photo Credit: PhotoDu.de
- 66. August in your Dance Year Prepare for Fall Class Registration • Promote registration and drive to the website. • Promote special classes. • Setup an "event" for an Open House or Registration Day. • Follow-up reminders on deadlines.
- 67. September in your Dance Year Classes Begin • Things You Should Know when starting a dance class. • Reminders for dates of Nutcracker and/or Xmas program. Setup an event for Holiday Show. • Reminder for dates of Spring Recital. • Communication regarding Costumes. • Consider a FB Ad for Holiday Show.
- 68. October in your Dance Year Classes in Session • Profile a Master Teacher. • Pass along articles on Nutrition, Injury Prevention. • Provide links to great dance performances found on web.
- 69. Can’t Think of Anything? • Describe a new trend. • Define an existing technique. • Post a link to classic dance performances. • Thank people - for attending, for supporting the arts, for donating to a scholarship fund. • Promote your students who are in other high school shows, community shows - promote the shows. • Post news articles, awards, scholarships.
- 70. Contact Us Chris Kelley chris@marketingV2.com Kath Velasco kathy@marketingV2.com www.MarketingV2.com 815-397-6052 @marketingV2
Notes de l'éditeur
- Do you need to be active on Social Media? Let’s take a step back and look at social media marketing, in a broader context. Here are some stats. Around 40% of the world population has an internet connection today. In 1995, it was less than 1%.
- As of January 2014, 19% of online adults use Twitter. 71% of online adults use Facebook 22% use LinkedIn 21% use Pinterest 17% use Instagram
- If Facebook were a country, it would be the THIRD largest in the world. The only countries with bigger populations than Facebook are China and India.
- In the time it takes to view this slide, there have been over 20,000 tweets.
- According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network.
- According to Pew Research 90% of 18-29 year olds. 78% of 30-49 year olds.
- Who makes decisions about whether/where to send their kids to dance class? The helicopter mom, right?
- Today it’s 90%. Your students use social media!
- Young people, minorities, the highly educated and those with a higher annual household income are more likely to use social networking sites on their phones than other groups. They are not sitting at a desk, they are on the move, and want current information that can help them make immediate decisions. And they typically have the disposable income to afford things like dance lessons.
- The old way of marketing was 1 to many. The business would push their message out to their audience. Social media marketing is many to many. People share compelling content with other people.
- And it’s that compelling content that is key. You know stuff (about dance) that can educate, inform or entertain your followers. Regardless of which social network you’re using, the sweet spot for your posts should be at that intersection of what you know and what your followers want. Speak as a human to humans. As business people, we fall into the old school marketing talk that is impersonal. Be conversational.
- Because the better able you are to engage your social media followers, the more effective your social channels will be at achieving your business goals.
- it’s about more than just the number of likes or followers, but who is actively responding with your posts. Commenting on them, sharing them, engaging with them.
- Most Facebook users are under age 50. Biggest group is 18-29.
- Facebook usage is dropping among teens. (If mom is using it, it’s not cool anymore.) Down from 42% in 2012 to 23% last fall.
- They say Twitter is their most important social network. And Instagram use is growing among teens.
- EdgeRank is Facebook’s algorithm to determine what types of posts get displayed in user’s newsfeeds. Affinity = how often people take some action on your posts. Liking, Sharing, Commenting. The more they engage, the more likely that they will continue to see more of your posts. Weight = Number of times your fans engage with particular content, like text posts, photos, video. Facebook will display more of this type of content to your fans. Time Decay = Facebook will tend to display newer posts vs. older posts.
- Photos tend to get shared and liked the most. Text posts get liked, but not shared so much.
- Text posts get commented on more than photos or video.
- Responding and engaging in conversation will humanize you brand, and will increase increase your affinity score
- Posting too often can turn off your audience. Focus on quality over quantity. Develop a social media content calendar to organize what, when and where you’re posting.
- Schedule your posts using a tool like Buffer or Hootsuite. Or use the scheduling tool that is built in to Facebook.
- Schedule your posts using a tool like Buffer or Hootsuite. Or use the scheduling tool that is built in to Facebook.
- Facebook is a business. Paying to boost your post will get it seen by more people in their newsfeed.
- Take the high road and take it off line. Respond to negative feedback with respect and humility, and offer the opportunity to have a one-on-one conversation, via phone.
- Kath
- Kath
- Kath
- 48% of Twitter users are under age 30.
- Tweets with photos get retweeted 35% more than those without.
- Share what you know Share what you don’t know Ask for what you need Give what you promise
- People love to share visual content and Instagram’s photo sharing network has made it the social network that has seen the fastest growth, with the most engagement and highest conversion from browser to shopper.
- 60% of Instagram users are under age 30. Instagram use among teens has increased 17% since 2012.
- 23% of teens say Instagram is their most important social network, tied with Facebook and second only to Twitter.