Okay, stock photos suck, I know. But sometimes you just need to use them instead of getting custom photography. So what can we do to ensure your stock photography still looks cool, original, and carries your brand's messages. This presentation offers up 4 awesome tips for achieving coolness even when using the dreaded stock photos that plague marketing materials around the globe. I hope you find it useful, and if you do please pass it on to your friends and fellow marketers. We could all use some help in the stock photo area.

1. HOW TO USE
STOCK PHOTOS & STILL
LOOK COOL
INSIGHTS BY CHRIS ‘KUBBY’ KUBBERNUS

2. Let’s face it

3. Most stock photos suck!

6. But why
do they suck?

9. My colleagues
and I always huddle
around a laptop
and high five. Don’t you?

12. Crap! We’re missing
an Indian or a Latino.
Keep searching.

15. What does this say?
We’re all busy?

16. And blurry.

17. And faceless.

18. Too Many Really
Good Looking People

19. I’m the real
Dr. McDreamy

20. It’s okay. I get it.
We all need to sometimes
use stock photos.

21. We don’t always have the budgets,
(or the time) to get custom photos.

22. So what
can I do?

23. Tip #1

24. Who Do You Trust?

25. Go For Ugly Real

26. Tip #2

31. Tip #3

36. Self expression is cool

37. Self expression is cool
Leaves room for copy

38. Self expression is cool
Leaves room for copy
More real

39. Tip #4 (the last)

44. Get in touch
@chriskubbernus
www.linkedin.com/in/chriskubbernus

45. Getty Images
www.gettyimages.com
iStock
www.istock.com
Shutterstock
www.shutterstock.com

46. I’m the real
Dr. McDreamy