Back to normal, a new normal, or perhaps a new abnormal? Either way, peoples’ attitudes, expectations, hopes and fears are evolving. And businesses need to adapt and evolve with them. In tracking how things are changing, we have developed a series of guidelines for how to respond and lead the way to recovery.

1. Whitestone International
RESEARCH | STRATEGY | BRANDING | ACTIVATION | B2B & B2C
THE NEXT NORMAL?
LEADERSHIP IN A TIME OF CHANGE.
THE NEED FOR TRUST & CONTINUITY.THE POWER OF BRANDS, TEAMS & ACTIONS
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THE SOCIAL & COMMERCIAL VALUE OF BRANDS

2. 3
The COVID outbreak has had a devastating impact on society and a
knock on effect on what we all considered ‘normal’ in relation to our
health, business and every day life.
As a result, change is headline news. And consumer confidence,
willingness to invest and employment are likely to take a more
prolonged and nuanced curve towards the ‘next normal’, compared
to the epidemiological trajectory of the coronavirus itself.
In this document, we explore the power of brands, teams and actions
to create leadership and continuity and ask the questions:
DISCOVERING THE POWER OF
BRANDS, TEAMS & ACTIONS.
LONDON • NEW YORK • SINGAPORE RESEARCHERS • STRATEGISTS • CREATIVES • PRODUCERS
THE NEXT NORMAL
01. WHERE COULD THE NEXT NORMAL TAKE US? 5
Understanding the response 6
Planning for the next normal 7
Learning from the past 8
Identifying the trends 9
Audience needs 10
02. HOW CAN WE NAVIGATE UNPRECEDENTED CHANGE? 11
Filling the gap & going beyond 12
Monitoring impact & reaction through Brand Equity 13
Building the brand to make an impact 14
Leading with the brand 15
Uniting for the next normal 16
Influencing the next normal 17
03. WHAT CAN WE DO NEXT? 18
Think. Tell. Visualise. 19
Thinking strategically 20
Telling the right story 21
Visually engaging audiences 22
04. HOW CAN WE PUT IT INTO PRACTICE? 23
Strategic, narrative and creative alignment 24
Collaboration for people-led businesses 25
The knowledge economy 26
A world of added benefits 27
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THE NEXT NORMALTHE NEXT NORMAL

3. 4
EMBRACING THE
CURVE OF CHANGE.
Specifically, we’ll look at how those concerned with strategies,
narratives, marketing and branding can protect, communicate and
manage their brands, teams and actions along the curve and make
the next normal more purposeful and sustainable than before.
We’ll explore ways to create continuity during uncertainty. We’ll learn
how to respond to a rapidly changing world. Crucially, we’ll explore
how to prepare for the next normal by thinking strategically, telling
the right story and visually engaging audiences. And if you’re asking
yourself when is the time to do this, consider that:
NOW IS NOT THE TIME, AND
YET IT IS!
• 78% of consumers believe brands should be
helping them in their daily lives right now
• 75% say brands should be informing people
of what they’re doing
• and only 8% of consumers believe brands
should stop advertising during this time*
* From a Kantar global
survey responding to the
coronavirus outbreak,
conducted across more
than 35,000 consumers.
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THE NEXT NORMAL

4. 5
LEADING WITH EMPATHY.
ACTING WITH COURAGE.
For those willing and able to think long-term, now is the time to
respond, adapt, update and reimagine your brand, and how it can
be used to relate, inspire and move forward.
We have already seen a large proportion of reactionary advertising,
communications, branding and even identities focusing on COVID
related content. But as the curve of the virus flattens, it is looking like
its implications will lead us into a period of recession and trepidation
around returning to brand-focussed content.
SO HOW CAN WE
GET AHEAD OF THE CURVE?
• Refocus unused operational, experiential or media
spend on long-term brand investment
• Get your teams and resources into a position to be
ahead of those waiting for the return to ‘normal’
and be the brand who consumers, employees and
investors remember
• Ensure what you say and do now, during COVID, lays
the foundations for where you go next
• Constantly scan the horizon for latest trends and
events which may impact, inform or inspire you
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THE NEXT NORMAL

5. Whitestone International
RESEARCH | STRATEGY | BRANDING | ACTIVATION | B2B & B2C
01.
WHERE COULD THE
NEXT NORMAL TAKE US?UNDERSTANDING, PLANNING & LEARNING
LONDON • NEW YORK • SINGAPORE
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THE NEXT NORMAL

6. Tra
40%
Advertising
Agriculture
Construction
Ecom
m
erce
Eductaiuon
EnergyFinance
Food
H
ealthcareInsurance
M
anufacturing
EnergyPharm
a
RealEstate
RetailSOftw
are
TechnologyTelecom
s
nsportation
Travel
30%
20%
10%
0%
-10%
-20%
-30%
-40%
-50%
7
UNDERSTANDING THE RESPONSE.01■
The immediacy of how life has changed quite this much is startling;
and it is this rapid response that sets times of crisis apart from shifts
and trends that evolve from new information, technology, generations
and mindsets.
Travel, leisure, hospitality, events and sports were some of the first
areas to be affected and we’ve seen businesses within those sectors
respond in different ways. At the same time, we saw immediate
surges in demand for certain products to get us set up for our new
lives of working, exercising and socialising at home.
SO
WHAT NEXT?
Traffic growth or decline
due to COVID-19
(April 2020)
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THE NEXT NORMAL

7. 8
PLANNING FOR THE NEXT NORMAL.01■
In order to lead in a time of COVID and change, being prepared for
the next phase will involve a period of:
• Navigation
leading, uniting and supporting a new agenda
• Empathy
demonstrating human nature and a change in brand behaviour
• Continuity
providing stability in the present and embracing the next normal
• Being our best selves
answering the call to make purpose your practice
• Reassessment
continuously reviewing and evolving your strategy in view of an
unpredictable world
The curve of the virus itself and how long the restrictions on our
lifestyles continue will impact how quickly people and businesses
bounce back to ‘normal’; but consider when that time comes...
WILL WE GO BACK TO HOW WE WERE BEFORE?
WHAT WILL THE NEXT NORMAL LOOK LIKE?
CAN THE NEXT NORMAL TAKE US FURTHER?
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8. 9
LEARNING FROM THE PAST.01■
History has taught us that major epidemics, pandemics, events, and
recessions can both temporarily and permanently realign people’s
attitudes, priorities and behaviours.
9/11 had a temporary impact on air travel, which returned to ‘normal’
after 15 months. SARS instigated the huge and sustained growth of
ecommerce, in particular Alibaba, in Asia. And the 2008 recession
was a large contributing factor to the birth and growth of the sharing
economy and brands such as Uber and Airbnb.
Anticipating the social, economic and environmental shifts that will
shape what the journey through and to the other side of COVID looks
like, will create opportunities for long-term brand sustainability and
competitive advantage.
WHAT WILL BETEMPORARYVS
SUSTAINEDCHANGE?
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9. 10
IDENTIFYING THE TRENDS.01■
Whilst no-one can predict with complete certainty where we will
go next, we can monitor, listen, and look at recent trends to hear
what people are already asking for. From there, we can identify
areas of focus that will likely be taken further in the next normal.
For instance...
... Increased demand for inclusiveness and belonging
... New work-life norms, flexi-locations and gig economy
... Stronger purpose-driven brands and employer value propositions
... Heightened environmental and social consciousness
... Systems and processes for resilience, continuity and sustainability
... Nationalistic focus and decreased international dependency
WILL THESE TRENDS CONTINUE
TO BE RELEVANT & WILL THEY
BECOME EVEN MORE IMPORTANT?
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THE NEXT NORMAL

10. SELF-ACTUALISATION
ESTEEM
LOVE & BELONGING
SAFETY NEEDS
PSYCHOLOGICAL NEEDS
11
CONSIDERING AUDIENCE NEEDS.01■
THE NEXT NORMAL
To start to predict how people will realign, we can also look to basic
human needs. Whilst in various forms and stages of lock-down,
we are in this together and our requirements are closely aligned
to each other’s. These are currently weighted towards the bottom
of Maslow’s hierarchy of needs – physiological, safety, love and
belonging.
But as we move along the curve towards the next normal, audience
behaviours in seeking out the top level of needs – esteem and
self – have the potential to be more diverse in outcome and
timeframe across different audience demographics, economics
and geographics.
HOW WILL MY
AUDIENCE
GROUPS BEHAVE?
... Will they demand a quick turnaround
and want to experience as much as
possible as soon as possible?
... Will they be more cautious in returning
to habits and routine?
... Will they have a permanent shift in
priorities, outlooks and needs?
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11. Whitestone International
RESEARCH | STRATEGY | BRANDING | ACTIVATION | B2B & B2C
02.
NAVIGATING THROUGH
UNPRECEDENTED CHANGETHE POWER OF BRANDS, TEAMS & ACTIONS
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12. 13
FILLING THE GAP
& GOING BEYOND.02■
Despite the increased frequency and quantity of information from
political leaders and other sources from around the world right now,
the void of consistency, trust and confidence is deepening. Business
leaders have an opportunity to fill this gap and steer employees,
communities, customers, investors, and stakeholders towards their
‘true north’.
The World Economic Forum and its COVID Action Platform has set
out that: “As business leaders, we pledge to stand at society’s service,
to help preserve and rebuild a viable society and economy, and to do all
we can for our stakeholders.”
PEOPLE WILL BE LOOKING TO BUSINESSES, MORE THAN
EVER, TO USE THE TRUE VALUE, PURPOSE & INFLUENCE
OF THEIR BRANDS TO GO BEYOND THE PRODUCTS &
SERVICES THAT THEY PROVIDE.
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THE NEXT NORMAL

13. *We’ve seen before that strong brands recovered NINE TIMES faster
following the financial crisis of 2008
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019
+317%
BrandZ Top 10
Powerful Brands
+196%
BrandZ Strong
Brands Portfolio
+128%
S&P 500
+59%
MSCI World Index
14
MONITORING IMPACT & REACTION
THROUGH BRAND EQUITY.
Brands have an important role to play at all times. Now, more than
ever, they are integral in keeping audiences connected, engaged and
entertained. In doing so, brands have an opportunity to strengthen
their significance and meaning in people’s lives. This is exactly what
happened following the financial crash in 2008 when it was the
strongest brands which took the necessary measures to recover
the fastest.
* From Kantar data
showing recovery of
BrandZ top brands from
2006 through the 2008
recession and to 2017.
02■
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THE NEXT NORMAL

14. 15
BUILDING THE BRAND
TO MAKE AN IMPACT.
• Brand strategy and equity aid economic recovery.
• Brand purpose shapes the curve of societal and environmental change.
• Brand communications transform what people think and feel.
• Brand personality and behaviours translate thinking into initiative.
• Brand communities make it possible to achieve more together.
Supported by their teams and actions, brands can be heroes and
show a human side to businesses as they step up in the ways they
lead, unite and influence...
02■
BRANDS
PROTECTION | PURPOSE | PRINCIPLES
PERSONALITY | PROACTIVE
TEAMS
CULTURE | CLARITY | COMMUNICATORS
COMMUNITY | CHAMPIONS
ACTIONS
IMMEDIACY | INNOVATION
INCLUSIVENESS | INSIGHT | IMPACT
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15. 16
02■
LEADING
WITH THE BRAND.
Brands are how we navigate a cluttered world,
perceive value, and determine trust – they are
integral in keeping audiences connected, engaged
and entertained. In doing so, brands have an
opportunity to strengthen their significance
and meaning in people’s lives, enabling a faster
recovery for society and the economy.
CLICK ON THE ‘BRANDS’ ATTRIBUTES TO READ MORE...
CLICK EACH ATTRIBUTE
LEAD
BRANDS
| |
|
CULTURE CLARITY
COMMUNITY
COMMUNICATORS
CHAMPIONS
| |
| INSIGHT IMPACTINCLUSIVENESS
|
| |
INNOVATIONIMMEDIACY
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BRANDS
PROTECTION PURPOSE PRINCIPLES
PERSONALITY PROACTIVE
ACTIONSTEAMS
Contacts
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TEAMS ACTIONS
whitestone.international
THE NEXT NORMAL

16. 17
UNITING FOR
THE NEXT NORMAL.
Brands are built from the inside out. Therefore, a
key place to focus is on the people who contribute
to a brand’s culture, shape the customer
experience and provide the human face of a brand
– whether B2B or B2C. But as a ‘contact-free’
economy is expected to further boom, how will
the role of teams and people evolve?
CLICK ON THE ‘TEAMS’ ATTRIBUTES TO READ MORE...
02■
CLICK EACH ATTRIBUTE
| |
|
TEAMS
INSIGHTINCLUSIVENESS
|
|
INNOVATIONIMMEDIACY
IMPACT|
PROTECTION PURPOSE PRINCIPLES
PERSONALITY PROACTIVE
| |
|
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TEAMS
CULTURE CLARITY COMMUNICATORS
COMMUNITY CHAMPIONS
ACTIONS
BRANDS
Contacts
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THE NEXT NORMAL
ACTIONSBRANDS

17. 18
INFLUENCING
THE NEXT NORMAL.
The actions and reactions of every business and
every industry will be different. And the way and
the speed at which the global population has
already changed how we act and do business is
something to be celebrated.
Whilst brands need to lead with empathy, they
must act with courage and conviction. Focusing
on actions around brand strategy, company
culture, marketing and communications, will be
what sets the overall tone and helps shape how
you reach, reassure, resonate, support and benefit
audiences – now and beyond.
CLICK ON THE ‘ACTIONS’ ATTRIBUTES TO READ MORE...
02■
CLICK EACH ATTRIBUTE
|
| |
ACTIONS
PROTECTION PURPOSE PRINCIPLES
PERSONALITY PROACTIVE
| |
|
CULTURE CLARITY
COMMUNITY
COMMUNICATORS
CHAMPIONS
| |
|
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ACTIONS
IMMEDIACY INNOVATION
INCLUSIVENESS INSIGHT IMPACT
BRANDS
TEAMS
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BRANDS
THE NEXT NORMAL
TEAMS

18. Whitestone International
RESEARCH | STRATEGY | BRANDING | ACTIVATION | B2B & B2C
03.
WHAT CAN WE DO NEXT?THE APPLICATION OF KNOWLEDGE, STORYTELLING & EXPERIENCE
BUILDING ON BRAND FOUNDATIONS
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19. 20
USING THIS TIME TO
THINK. TELL. VISUALISE.03■
Having considered where the next normal could take us and how
brands, teams and actions can help navigate this unprecedented
change, what exactly should businesses be doing next?
What our insight and experience has shown us is that when there
are unknown factors, unanswered questions and unclear timelines,
businesses should:
LONDON • NEW YORK • SINGAPORE RESEARCHERS • STRATEGISTS • CREATIVES • PRODUCERS
03. WHAT CAN WE DO NEXT?
LEAD BY THINKING STRATEGICALLY
UNITE BY TELLING THE RIGHT STORY
INFLUENCE BY VISUALLY ENGAGING
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NARRATIVESSTRATEGY BRANDING
THE NEXT NORMAL

20. 21
LEAD BY
THINKING STRATEGICALLY03■
VISUALLY ENGAGE
AUDIENCES
TELL THE
RIGHT STORY...
THINK
STRATEGICALLY...
and be purposeful –
but not just because it is best
for the brand and business,
but because it is best for the
economy, society and the
planet as a whole.
CLICK EACH
LONDON • NEW YORK • SINGAPORE RESEARCHERS • STRATEGISTS • CREATIVES • PRODUCERS
03. WHAT CAN WE DO NEXT?
STRATEGY
People want to see brands taking the lead and providing a
sense of stability and continuity. When people are isolated
or distanced, brand strategy is a source of internal trust,
confidence, purpose, and connectedness – an organising
principle that inspires, unifies and steers personal, social and
cultural attitudes, outlooks and expectations. It responds to
today’s needs and influences the future.
It stands to reason the brand strategy needs to be clearly
defined not only to fit the immediate environment, but
to align internal audiences and connect with external
audiences. This sets the direction the business takes,
secures revenue, maintains margin, and drives value, as well
as helping to keep and attract talent, clients and customers
when the bounce back happens.
WHY? >
HOW? >
WHAT & WHEN? >
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NARRATIVES BRANDING

21. 22
UNITE BY
TELLING THE RIGHT STORY03■
VISUALLY ENGAGE
AUDIENCES
TELL THE
RIGHT STORY...
and be empathetic –
use clarity to cut through
and meaningful stories to
resonate with audiences in
the right way, whilst staying
true the brand.
THINK
STRATEGICALLY...
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03. WHAT CAN WE DO NEXT?
NARRATIVES
CLICK EACH
The right story, told in the right way, to the right audience
is every writer’s dream and it’s no different for brand
communications and marketing. As we’ve discussed, people
are looking for brands to lead and provide continuity through
this and out the other side. We write the future today, not
just in what we say, but how we say it, the source for the
story, the personality and tone. The specific narratives and
messages come from the brand.
With everyone so dispersed it can be tough to keep
communicating consistently and effectively – remembering
that what we say today will set the platform for tomorrow
and beyond. But it can be done in ways that connect
people, smooths through buy-in and delivers the leadership,
continuity and engagement (internally and externally) that
people value.
WHY? >
HOW? >
WHAT & WHEN? >
Contacts
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STRATEGY BRANDING
THE NEXT NORMAL

22. 23
VISUALLY ENGAGE
AUDIENCES
and be impactful –
apply insight to project
the brand purpose and
messages to the right
people, through the right
channels, using the right
visual language.
THINK
STRATEGICALLY...
TELL THE
RIGHT STORY...
INFLUENCE BY
VISUALLY ENGAGING AUDIENCES03■
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03. WHAT CAN WE DO NEXT?
BRANDING
CLICK EACH
Branding makes the brand. Given branding is the brand
manifest, its presence and personality expressed, it’s a good
time to take stock and assess all of it against the strategy,
personality, messaging, tone and experience – is it true and
right for the brand and does it engage audiences in the way
it should?
Vision is our dominant sense, and we’ve never lived in a more
visual world than right now. And it’s not just the content
that we engage with, but the look and feel. The deliberate
design, character and form of identities, graphics, onscreen
layouts, imagery, videos, etc. matter more today than ever.
This all works best when they’re created as a translation of
the strategy combined with a deep understanding of how
audiences relate to and experience the different types of
branding, at different times, for different reasons.
WHY? >
HOW? >
WHAT & WHEN? >
Contacts
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NARRATIVES
THE NEXT NORMAL
STRATEGY

23. Whitestone International
RESEARCH | STRATEGY | BRANDING | ACTIVATION | B2B & B2C
04.
PUTTING IT INTO PRACTICECOLLABORATION, PRACTICAL KNOWLEDGE & ADDED BENEFITS
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24. 25
04■
WHITESTONE INTERNATIONAL
THINK. TELL. VISUALISE.
IDENTITY & BRANDING
We creatively and
consistently connect the
brand with its audiences to
build loyalty, community and
trust: personally, socially and
culturally.
Our creatives are ready.
Whitestone International is a business and brand development
consultancy based in London, with partner offices in New York,
Singapore and India.
We’re a team of researchers, strategists, creatives and producers
with global agency backgrounds and multi-sector experience
(B2B and B2C). And based on years of research and over 30 years
industry experience, we have pioneered how brands are built by
people for people.
We have tracked and anticipated how we see the next normal
emerging and being approached – driven by the personal, social and
cultural engines of growth. And as we go through this, and into the
future, strategic, narrative and creative originality and alignment
across a business, brand, teams, actions and audiences will deliver
continuity, leadership, unity, demand and profitable purpose.
It may not seem it, but now is the time to keep everyone involved,
feeling valued, and getting ready to influence the next normal.
COMMUNICATIONS
We bring the strategic
vision, brand promise and
experience to life internally
and externally through the
core brand narratives and
messaging.
Our copywriters are ready.
STRATEGY
We define, clarify and align
strategic frameworks to
deliver purpose, engagement
and growth.
Our strategists are ready.
WE’RE READY TO ACT
We commonly work via video,
phone, email, etc., so this is
business as usual for us in a
way. Our teams are in constant
contact and we are working with
our clients as normal. Feel free
to get in touch to discuss how
we can help you through this
and beyond...
04. PUTTING IT INTO PRACTICE
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25. 26
04■
We support organisations in a variety of industry sectors through
strategic change that is internally-driven, externally supported and
audience-focussed to enable them to leverage knowledge and talent
to fast-track business, social and cultural outcomes.
In the face of adversity and physical distance, many businesses,
brands and people are striving to become more socially connected
and innovative than before.
By engaging teams in the brand and actions, we can not only focus
your proposition and align your strategies, but can also strengthen
your position as a people-led business that is collaborative,
connected and aware of cultural dynamics.
COLLABORATION FOR
PEOPLE-LED BUSINESSES
COLLABORATIVE BRAND BUILDING THAT
DRIVES UNITY, BUY-IN, CLARITY & ALIGNMENT
TO MOVE FORWARD CONFIDENTLY.
• Instil a sense of purpose that empowers internal teams, boosts
morale and ignites innovation and growth
• Develop a stronger, high-performance culture by gaining unity
and a sense of ownership and pride in the brand platform
and initiatives
• Demonstrate senior leadership and strategic alignment across an
inclusive process and confident road map
• Energise your workforce in a purpose that will enrich their working
lives and encourage recruitment and retention of talent
INDUSTRY SECTORS
AIRLINE
AUTOMOTIVE
ARCHITECTURE
AGRICULTURE
COSMETICS
ENTERTAINMENT
FASHION
FOOD & BEVERAGE
FINANCIAL SERVICES
GOVERNMENTAL
IT
INDUSTRIAL
LEISURE
LUXURY
MASS MEDIA
NGO
PHARMACEUTICALS
RETAIL
SPORTS
TECHNOLOGY
UTILITIES
04. PUTTING IT INTO PRACTICE
LONDON • NEW YORK • SINGAPORE RESEARCHERS • STRATEGISTS • CREATIVES • PRODUCERS
01. WHERE COULD THE NEXT NORMAL TAKE US? 03. WHAT CAN WE DO NEXT?whitestone.international
Contacts
03. WHAT CAN WE DO NEXT?02. NAVIGATING UNPRECEDENTED CHANGE
THE NEXT NORMAL

26. 27
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We focus the right resources to address specific priorities and
combine the experience of your teams with our extensive insight
and expertise. All possible via remote working practices, our approach
provides critical insights into key challenges and growth levers, and
delivers an action and outcome based programme to equip your
organisation to move forward into the next normal:
• Identifying market & customer-based needs using research,
online focus groups, social listening, analytics, tracking and
competitor analysis
• Leveraging internal knowledge via video and team channels,
including individual management interviews, team brainstorms,
online employee surveys and working sessions with steering
groups and consultants
• Using an adaptable modular approach to build your brand steadily,
integrating purpose sessions with practical alignment principles,
new expression guidance and internalisation processes
• Capitalising on new practices and social and cultural languages,
with video chat, user generated content, social and environmental
consciousness and a renewed human spirit all becoming part of
the next normal
THE KNOWLEDGE ECONOMY
DELIVERING STRATEGIC & ADAPTIVE CHANGE THAT IS
INTERNALLY DRIVEN
EXTERNALLY SUPPORTED
AUDIENCE FOCUSSED.
04. PUTTING IT INTO PRACTICE
LONDON • NEW YORK • SINGAPORE RESEARCHERS • STRATEGISTS • CREATIVES • PRODUCERS
01. WHERE COULD THE NEXT NORMAL TAKE US? 03. WHAT CAN WE DO NEXT?whitestone.international
Contacts
03. WHAT CAN WE DO NEXT?02. NAVIGATING UNPRECEDENTED CHANGE
THE NEXT NORMAL

27. 28
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By working collaboratively and leveraging the knowledge of internal
teams and our expertise, businesses can adapt and move into the
next normal confident that they can lead, unite and influence, whilst:
• Positioning to respond to a world of flux and innovation
• Strengthening purpose to tackle change and reflect social and
cultural shifts
• Building trust amongst internal and external audiences
• Delivering strategic change and cut through to compete more
effectively in times of recession
• Empowering teams and realigning internal practices and
resources
• Preparing for future growth or regrowth across your business
Always consider and apply the power of brands, teams and actions
when asking yourself:
A WORLD OF ADDED BENEFITS
04. PUTTING IT INTO PRACTICE
LONDON • NEW YORK • SINGAPORE RESEARCHERS • STRATEGISTS • CREATIVES • PRODUCERS
01. WHERE COULD THE NEXT NORMAL TAKE US? 03. WHAT CAN WE DO NEXT?whitestone.international
Contacts
03. WHAT CAN WE DO NEXT?02. NAVIGATING UNPRECEDENTED CHANGE
THE NEXT NORMAL
04. HOW CAN WE PUT IT INTO PRACTICE?
03. WHAT CAN WE DO NEXT?
02. HOW CAN WE NAVIGATE UNPRECEDENTED CHANGE?
01. WHERE COULD THE NEXT NORMAL TAKE US?

28. 29
Chris Lightfoot
Director
Email: chris.lightfoot@whitestone.ac
Direct: +44 (0) 20 7837 4126
+44 (0) 7968 848 489
Becky Shawl
Account Director
Email becky.shawl@whitestone.ac
Direct: +44 (0) 20 7837 4221
+44 (0) 7900 565 611
Contacts:
THE NEXT NORMAL:
BUSINESSES & BRANDS BUILT
ON AUDIENCE VALUE DRIVE
DEMAND & DELIVER GREATER
SOCIAL & COMMERCIAL VALUE
LONDON • NEW YORK • SINGAPORE RESEARCHERS • STRATEGISTS • CREATIVES • PRODUCERS
02. NAVIGATING UNPRECEDENTED CHANGE01. WHERE COULD THE NEXT NORMAL TAKE US? 03. WHAT CAN WE DO NEXT?
Contacts
04. PUTTING IT INTO PRACTICEwhitestone.international
THE NEXT NORMAL