Adapted from a presentation for Realtors on how to reach your audience on social media and use the platforms to help grow business.

1. MAKING SOCIAL MEDIA
WORK FOR YOU
Chris Milton | TangleCrea1ve.com/YLN

2. GLOBAL INTERNET USERS
3.419 BILLION
ACTIVE SOCIAL MEDIA USERS
2.307 BILLION
31.2% of the world uses
social media
GLOBAL POPULATION
7.395 BILLION
SOCIAL MEDIA IS A BIG DEAL
Chris Milton | TangleCrea1ve.com/YLN

3. CANADIAN INTERNET USERS
33 MILLION
ACTIVE SOCIAL MEDIA USERS
21 MILLION
58.1% of all Canadians use
social media
CANADIAN POPULATION
36.11 MILLION
SOCIAL MEDIA IS A BIG DEAL IN CANADA
Chris Milton | TangleCrea1ve.com/YLN

4. Your NEXT LEAD will probably be
using social media
Chris Milton | TangleCrea1ve.com/YLN

5. WHO IS YOUR TARGET?
WHERE ARE THEY USING SOCIAL?
MAXIMIZING SOCIAL MEDIA PLATFORMS
SOCIAL MEDIA + MARKETING
MAKING SOCIAL MEDIA WORK FOR YOU
Chris Milton | TangleCrea1ve.com/YLN

6. WHO IS YOUR TARGET?
DOWNSIZERS
NEW FAMILIES
NEWLYWEDS
INVESTORS
Chris Milton | TangleCrea1ve.com/YLN

7. WHO IS YOUR TARGET?
DEFINE
WHO
YOU ARE
TRYING
TO REACH
CREATE
A MESSAGE
THAT WILL
APPEAL
TO THEM
FOCUS ON
THE TARGET
THAT HAS THE
BEST
POSSIBLE FIT
Chris Milton | TangleCrea1ve.com/YLN

8. Choose carefully.
Don’t be everywhere.
Chris Milton | TangleCrea1ve.com/YLN

9. WHAT ARE BIGGEST SOCIAL MEDIA SITES?
FACEBOOK
47%
OF CANADIANS
GOOGLE+
13%
OF CANADIANS
TWIITER
16%
OF CANADIANS
INSTAGRAM
14%
OF CANADIANS
LINKED IN
12%
OF CANADIANS
CANADIANS AVERAGE 1 HOUR AND 26 MINUTES PER DAY ON SOCIAL MEDIA
Chris Milton | TangleCrea1ve.com/YLN

10. NEW FAMILIES
WHERE ARE THEY USING SOCIAL?
Chris Milton | TangleCrea1ve.com/YLN

11. NEWLYWEDS
WHERE ARE THEY USING SOCIAL?
Chris Milton | TangleCrea1ve.com/YLN

12. WHERE ARE THEY USING SOCIAL?
DOWNSIZERS
Over 5.3 Million users over 50 in Canada
Chris Milton | TangleCrea1ve.com/YLN

13. INVESTORS
WHERE ARE THEY USING SOCIAL?
Chris Milton | TangleCrea1ve.com/YLN

14. MAXIMIZING SOCIAL MEDIA PLATFORMS
TYPE OF POST
IMAGE + TEXT
IMAGE SIZE TIMING
1200 X 630
1PM FOR SHARES
3PM FOR CTR
ENGAGEMENT
LIKE / SHARE /
COMMENT
HOW TO GROW
STATS: VANITY VS.
METRICS
PAID &
OUTSIDE TRAFFIC
LIKES
CLICK THROUGH
Chris Milton | TangleCrea1ve.com/YLN

15. MAXIMIZING SOCIAL MEDIA PLATFORMS
TYPE OF POST
IMAGE
SUPPORTED LINK
IMAGE SIZE TIMING
506 X 253
5PM FOR RT
12PM & 6PM CTR
ENGAGEMENT
LIKE / RETWEET /
COMMENT
HOW TO GROW
STATS: VANITY VS.
METRICS
SHARE, MESSAGE
FOLLOW
FOLLOWERS
CLICK THROUGH /
RETWEETS
Chris Milton | TangleCrea1ve.com/YLN

16. MAXIMIZING SOCIAL MEDIA PLATFORMS
TYPE OF POST
IMAGE / VIDEO
IMAGE SIZE TIMING
1080 X 1080
1PM – 4PM FOR
INTERACTION
ENGAGEMENT
LIKE / COMMENT
HOW TO GROW
STATS: VANITY VS.
METRICS
COMMENT &
EXCHANGE
LIKES /
FOLLOWERS
CLICK THROUGH
Chris Milton | TangleCrea1ve.com/YLN

17. MAXIMIZING SOCIAL MEDIA PLATFORMS
TYPE OF POST
IMAGE/TEXT FOR
LINK
IMAGE SIZE TIMING
2048 X 2048
9AM – 11AM
WEEKDAYS
ENGAGEMENT
LIKE / SHARE /
COMMENT
HOW TO GROW
STATS: VANITY VS.
METRICS
PAID &
OUTSIDE TRAFFIC
FOLLOWERS
CLICK THROUGH
Chris Milton | TangleCrea1ve.com/YLN

18. MAXIMIZING SOCIAL MEDIA PLATFORMS
TYPE OF POST
BLOG
IMAGE SIZE TIMING
974 X 330 RUSH HOUR
ENGAGEMENT
LIKE / SHARE /
COMMENT
HOW TO GROW
STATS: VANITY VS.
METRICS
GROUPS, BLOG,
COMMENTS
LIKES
CLICK THROUGH
Chris Milton | TangleCrea1ve.com/YLN

19. MAXIMIZING SOCIAL MEDIA PLATFORMS
SOCIAL
TAKES
MONEY,
ENGAGEMENT
& TIME
CREATE
A MESSAGE
THAT WILL
APPEAL
TO THEM
FOCUS YOUR
EFFORTS ON
METRICS
Chris Milton | TangleCrea1ve.com/YLN

20. SOCIAL MEDIA + MARKETING
Social should be PART of
your markeMng mix
Social CANNOT replace a
website
Social should SUPPORT all
other markeMng efforts
Chris Milton | TangleCrea1ve.com/YLN

21. TANGLECREATIVE.COM/YLN