LiquidSpace Pitch Deck

1 of 16
Chris Roos
Managing Director
chris.roos wealthbridgecapital.com
Cell: +27 74 147 4831

2 of 16Revolutionizing Online Trading Communities
LiquidSpace Concept
LiquidSpace is the Wall Street of collaborative working spaces, revolutionizing online trading
communities. We groom successful traders.
Online Trading is a major growth area in the market today. Thousands of would-be traders try
desperately to carve a living for themselves in this industry. The challenge however is that the
average home trader will always be at a disadvantage to traders working for major hedge funds,
banks or asset managers, because of a lack of resources which can only be accessed at significant
cost. LiquidSpace creates a high-energy environment where these traders can have access to those
resources at a significantly lower cost, share a space with like-minded individuals and essentially
become part of a community with a shared goal – becoming profitable independent traders.
LiquidSpace will also generate revenue by offering mentorship moments with experienced trading
professional, deliver top-notch trading and investment courseware, both live and online as well as
commissions received on the trading activities of traders whom we refer to a network of participating
brokers.

LiquidSpace Concept

Current Market Challenges
Online Trading of Financial Markets can be extremely lucrative, both as a way of generating
additional income or as a principal career. The challenge however is that online traders that trade
from home are in competition with other traders that work for large hedge funds, banks and asset
managers who have access to more superior sources of market news and information, which puts
them ahead of the curve.
These resources are available to the average home trader, but generally at a prohibitive cost, and
without access to those resources, the chance of achieving significant success in the market is
greatly diminished.
A second set of challenges also exist in terms of “predatory” service providers, which are trading
brokerages and training providers, who take advantage of unsuspecting traders by charging
exorbitant fees for training courses and then promote access to the markets with very unfavorable
conditions.
All these things work together against independent traders, thus often leading to significant losses to
the trader and a tainted reputation of the industry as a whole.

LiquidSpace Solution
LiquidSpace offers independent traders the opportunity to perform their trading activities in a collaborative space,
where they share the cost of the required resources with other traders, have the opportunity of collaborating with
other traders and share trading knowledge and expertise.
LiquidSpace will exist in both a physical realm in the form of our coworking spaces as well as in a virtual realm
through our online trading community.
Our coworking spaces will generally boast 80 to 100 seats and will offer traders a space where they will have access
to the following:
High Quality, Aesthetically appealing Desk, Locker and Chair with Dual Monitor Setup
100MBps Optic Fiber Internet Connection
RANSquawk Financial News Feed
Bloomberg & Reuters TV Feeds
Bloomberg Terminal
Multifunction Print & Scan Equipment
Board Room Facility
Coffee Bar and Pause Areas
State-of-the-art Training Facility
Professional Analysis of Market Events discussed in an open forum setting
As an independent trader, a 100MBps Optic Fiber Internet Connection, RANSquawk News, Bloomberg TV & Terminal
and Reuters TV will cost in the region of R 25 000 per month. A membership to LiquidSpace’s hub will be priced at
R 4 800 per month.

LiquidSpace Solution
There are literally hundreds of different financial instruments to trade in the online trading space and just as many
different strategies to trade those instruments. What has worked for other traders may not necessarily work for
another trader. For this reason, LiquidSpace will also offer independent traders, both from our members as well as
our trading community the opportunity to make use of mentorship by our trading professionals on a one-on-one
basis. This is always helpful to ensure that each trader develops a trading style and trading plan that suits their
individual needs.
As mentioned in the Challenges section, “predatory” service providers are a big problem in the industry. LiquidSpace
will offer training courses on trading and investing at much reduced costs, thus enabling traders to invest more of
their funds into their trading accounts.
We have also put major emphasis on researching brokers in the industry to find the 10 best possible brokers that an
independent trader can trade with. We have made sure that all of those brokers are registered with the Financial
Services Board of South Africa (FSB) to ensure that they are well regulated and authorized to conduct business within
the borders of South Africa.
As part of our Revenue Model, we have established partnerships with those brokers and receive commission on the
trading volume of traders that we refer to these brokers. The commission is paid by the broker and does not
influence the profitability of the trader at all. We will also continuously monitor the activities of these brokers to
ensure that they maintain the level of integrity which we have found them to possess.
In Summary, LiquidSpace is all about creating successful traders and revolutionizing online trading communities.

LiquidSpace Business Model
LiquidSpace operates in both a physical realm as well as a virtual, online realm.
In the physical realm, revenue is generated through the following ways:
• LiquidSpace memberships where traders rent a designated desk space from us.
• Mentorship moments where traders from our membership base as well as traders who do not
trade in our space, but do trade from home can come to our venue to spend time with a trading
mentor.
• Training Courses offered in our 60-seater training space inside of our venue.
In the virtual/online realm, revenue is generated in the following ways:
• Online Mentorship Moments
• Online Trading Courses
• Commissions generated through our Introducing Broker Programme.
In terms of scalability, our long-term plan includes the establishment of LiquidSpace branches in all
other major cities in South Africa. Scalability of the other revenue generating models within our
business is a function of community building. The Internet and the nature of Online Trading means
that our market for these revenue streams can be as significant as our community building efforts
allow it to be. If we establish LiquidSpace as the authority in the Online Trading industry, then our
business becomes immensely scalable.

LiquidSpace Market
LiquidSpace has identified four market segments for our pilot location in Cape Town. The Coworking Membership,
Training and Mentorship client segments represent those individuals in the greater Cape Town metropole, who are
currently or have in the past been involved with any form of Online Trading in Financial Markets. The data for these
three segments was curated from a variety of sources, most notably social media networks such as Facebook,
Twitter and LinkedIn. We also enlisted the assistance of some of the online brokers that we partner with and asked
them to provide us with average numbers of clients based on geographic locations.
The Introducing Broker segment of our Market Analysis represents the same demographic, albeit for the whole of
South Africa. We have deliberately only looked at the South African contingent of this segment in order to also gauge
the numbers for future expansion into other parts of South Africa. It is important to note however that the nature of
Online Trading means that the revenue that we derive from Introducing Brokers can come from anywhere in the
world. The Internet has made it possible for any business to gain access to the entire world as its potential
marketplace, and Online Trading is certainly no different. We are confident that our sales forecasts for this particular
revenue stream is very conservative when viewed in light of the true global market size.
Market Analysis
2017 2018 2019 2020 2021
Potential Customers Growth CAGR
Introducing Broker Clients 25% 159,698 199,623 249,529 311,911 389,889 25.00%
Training Clients 10% 3,780 4,158 4,574 5,031 5,534 10.00%
Mentorship Clients 10% 3,780 4,158 4,574 5,031 5,534 10.00%
CoWorking Memberships 10% 3,780 4,158 4,574 5,031 5,534 10.00%
Total 24.16% 171,038 212,097 263,251 327,004 406,491 24.16%

LiquidSpace Market
Market Analysis Pie
Introducing Broker Clients Training Clients
Mentorship Clients CoWorking Memberships

Management Team
Chris Roos – Managing Director
Chris Roos brings a significant amount of management experience to the business. He spent 7
years as a Senior Project Manager in the Civil Engineering Industry, while studying towards a
Bachelors Degree in Economics and Finance at UNISA. This was followed by three years as a
Business Development Manager for JM Busha Investment Management, a black-owned asset
manager with R 5.7 Billion under management. Chris has spent the last two years managing his
own trading business. There have been major challenges that had to be overcome by hard
work, effective decision making and yes, even a bit of luck, but Chris has demonstrated a work
ethic and a willingness to do what it takes to succeed in this competitive industry.
Chris holds several qualifications from the South African Institute of Financial Markets including
a Registered Equity Trader qualification from the Johannesburg Stock Exchange.
Chris has a passion for trading and financial markets in general, and shares that passion with a
very strong desire to impact people in meaningful ways. Helping others succeed and become
successful traders is the bedrock of Chris’ motivation to build a business that does just that.
Job creation is also a strong motivator for Chris and building a business that creates a number
of jobs in the different major cities in South Africa is a way for him to extend the impact he has
on society.

Management Team
Natasha Scheepers– Executive Director
Natasha Scheepers equally brings a substantial amount of managerial experience to the
business. Natasha has spent a total of 26 years in various growth areas of the Hospitality &
Tourism Industry, consisting of 8 years in Middle Management positions within the Protea and
Tsogo Sun Hotel Groups, 9 years at the helm of the largest Spanish tour operator in Africa,
Kobo Safaris, 2 Years being responsible for the implementation of various development
projects at Tourvest Destination Management and currently Managing Director of Sisonke
Tourism Services.
Natasha holds a Bachelor of Art degree from the University of the Western Cape, a Diploma in
Public Relations from Damelin and a Diploma in Business Management from University of Cape
Town.
Having vast experience in all aspects of Hospitality Management, Natasha is instrumental in
creating an “owner, staff and guest-centric” company that would define a new era in Hospitality
Management. She is most certainly a strategic asset to have on any Corporate Board of
Directors.
Natasha’s passion for her industry, her entrepreneurial nature and her commercial ability has
been the foundation of her success. Natasha’s flair for surrounding herself with talented
people, her passion for service, love for people and her undying commitment to grow and
develop the service industry is always at the forefront of who she is as an entrepreneur.

LiquidSpace by the Numbers
Revenue Forecast:
Year 1: R 8 909 472
Year 2: R 10 486 152
Year 3: R 12 582 078
Year 4: R 14 720 600
Year 5: R 16 905 352
Profit Forecast:
Year 1: R 823 116
Year 2: R 1 324 692
Year 3: R 2 384 596
Year 4: R 3 592 951
Year 5: R 4 624 978
EBITDA Forecast:
Year 1: R2,449,944
Year 2: R3,137,035
Year 3: R4,588,958
Year 4: R6,022,846
Year 5: R7,436,581

LiquidSpace by the Numbers
Start-Up Cost:
Start-up
Start-up Expenses
Legal R6,800
Stationery etc. R10,000
Rental Deposit R693,781
RANSquawk News Service Setup Fee R150,000
Installation Cost of LAN Infrastructure R6,060
Installation Cost of Air Conditioners R450,000
Air Conditioner Engineer Design Fee R62,000
Installation Cost of Shopfittings R165,870
Rashenell Fire Design and Rating R62,000
Installation Cost of Audiovisual, CCTV, Alarm and Access Control R120,156
369Designs Project Management Fee R114,000
Total Start-up Expenses R1,840,667
Start-up Assets
Cash Required R200,000
Other Current Assets R0
Long-term Assets R6,553,596
Total Assets R6,753,596
Total Requirements R8,594,263

Investment Proposal
Independent Investment Required
R 7 500 000-00
Investment Offering Terms
LiquidSpace is offering an investor(s) 40% equity in the business. This is not only for
the pilot space as outlined in our detailed business plan, but also for any subsequent
branches that are established in other parts of South Africa as part of our long-term
expansion plan. Once the investment amount is recouped, we do reserve the right to
dilute the equity to 30% by means of an equity buy-back at the prevailing value of the
equity at the time.

Contact Page
Address
6th Floor, The Apex
Energy Lane
Century City
7410
Website
www.liquidspace.co.za
E-Mail
info@liquidspace.co.za
Facebook
facebook.com/liquidspacecoworking
Twitter
twitter.com/liquidspacecoworking

LiquidSpace Pitch Deck

Recommandé

Recommandé

Contenu connexe

Tendances

Tendances (20)

En vedette

En vedette (20)

Similaire à LiquidSpace Pitch Deck

Similaire à LiquidSpace Pitch Deck (20)

Dernier

Dernier (20)

LiquidSpace Pitch Deck