Jeff Rohrs at Cleveland Clinic Patient Experience Summit 2014
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Jeff Rohrs' presentation from the 2014 Cleveland Clinic Patient Experience Summit.
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Jeff Rohrs at Cleveland Clinic Patient Experience Summit 2014
- 2. @JKROHRS
- 4. @JKROHRS
- 5. @JKROHRS
- 6. @JKROHRS
- 9. @JKROHRS
- 10. MATT FEEDS HIS AUDIENCE @JKROHRS
- 11. @JKROHRS
- 12. @JKROHRS
- 13. @JKROHRS
- 14. @JKROHRS FELIX LAUGHS WITH HIS AUDIENCE
- 15. @JKROHRS
- 16. @JKROHRS
- 17. @JKROHRS
- 19. @JKROHRS STEPHEN INSPIRED HIS AUDIENCE
- 23. WHYAUDIENCE?
- 24. MARKETING OF HEALTHCARE PATIENT EMPATHY & INNOVATION
- 28. MOBILE
- 29. MULTI-SCREEN
- 30. PARTICIPATORY
- 31. <1990 1990s Events Direct Fax Direct Mail Telephone 1999 2000s 2014 TV Radio Print Display IM Email Events Direct Fax Direct Mail Telephone TV Radio Print Display Cable TV Website Search Online Display IM Email Events Direct Fax Direct Mail Telephone TV Radio Print Display Website Search Online Display Paid Search Landing Pages Microsites Online Video Webinars Affiliate Marketing Mobile Email SMS IM Email Events Direct Fax Direct Mail Telephone TV Radio Print Display Website Search Online Display Paid Search Landing Pages Microsites Online Video Affiliate Marketing Webinars Blogs RSS Podcasts Contextual Wikis Social Networks Mobile Web SnapChat/WeChat Apps/Push Notifications Group Texting Social DM Voice Marketing Mobile Email SMS + MMS IM Events Email Direct Fax Direct Mail Telephone TV Radio Print Display Website Search Online Display Paid Search Landing Pages Microsites Online Video Affiliate Marketing Webinars Blogs/ RSS Podcasts Contextual Wikis Social Networks Mobile Web Behavioral Social Media & Ads Virtual Worlds In-Game Advertising Widgets Twitter Mobile Apps Geolocation Pinterest Vine CHANNEL (R)EVOLUTION
- 32. FOSSIL FUEL
- 33. @JKROHRS
- 34. THIS IS THE HYBRID MARKETING ERA
- 36. 93% 58% 12%
- 37. “EFFECTIVE MARKETING NOW STANDS ON YOUR AUDIENCE’S SHOULDERS.” - @LIEBLINK & @JOWYANG
- 38. THIS IS THE HYBRID MARKETING ERA
- 44. ATTENTION
- 46. EMAIL SUBSCRIBERS ARE A BUSINESS ASSET @JKROHRS
- 47. SMS & MOBILE APP SUBSCRIBERS ARE A BUSINESS ASSET @JKROHRS
- 48. YOUTUBE SUBSCRIBERS ARE A BUSINESS ASSET
- 49. FACEBOOK FANS ARE A BUSINESS ASSET @JKROHRS
- 50. TWITTER FOLLOWERS ARE A BUSINESS ASSET @JKROHRS
- 51. INSTAGRAM FOLLOWERS ARE A BUSINESS ASSET
- 52. PINTEREST FOLLOWERS ARE A BUSINESS ASSET
- 53. COMMUNITIES ARE A BUSINESS ASSET
- 55. CXOs LOVE ASSETS
- 57. “CONTENT MARKETING IS A MARKETING TECHNIQUE OF CREATING & DISTRIBUTING RELEVANT & VALUABLE CONTENT TO ATTRACT, ACQUIRE & ENGAGE A CLEARLY DEFINED & UNDERSTOOD TARGET AUDIENCE WITH THE OBJECTIVE OF DRIVING PROFITABLE CUSTOMER ACTION.” -- @JOEPULIZZI
- 59. THE AUDIENCE IMPERATIVEUSE YOUR PAID, OWNED & EARNED MEDIA NOT ONLY TO SELL IN THE SHORT TERM BUT ALSO TO INCREASE THE SIZE, ENGAGEMENT & VALUE OF YOUR PROPRIETARY AUDIENCES OVER THE LONG TERM. @JKROHRS
- 60. MARKETING OF HEALTHCARE PATIENT EMPATHY & INNOVATION
- 67. SOCIAL MEDIA = ENTERTAINMENT THERAPY
- 70. access influence
- 75. THE MEDIA IS US
- 81. SERVICE IS THE NEW SELLING
- 84. 3. MAKE MOMENTS MATTER
- 101. MARKETING OF HEALTHCARE PATIENT EMPATHY & INNOVATION
- 103. “THE AUDIENCE IS THE MOST REVERED MEMBER OF THE THEATER. WITHOUT AN AUDIENCE, THERE IS NO THEATER.” -- VIOLA SPOLIN, Improvisation for the Theater (1963)
- 104. THE AUDIENCE IMPERATIVEUSE YOUR PAID, OWNED & EARNED MEDIA NOT ONLY TO SELL IN THE SHORT TERM BUT ALSO TO INCREASE THE SIZE, ENGAGEMENT & VALUE OF YOUR PROPRIETARY AUDIENCES OVER THE LONG TERM. @JKROHRS
Notes de l'éditeur
- Game of Thrones recently made a splash by hitting 7 million viewers for a recent episode. This was an epic number for HBO, the biggest since the halcyon days of The Sopranos. It’s a number that most primetime broadcast shows would kill for. In the meanwhile, the biggest YouTube channel is now closing in on 27 million subscribers. Many of its clips, such as “Funny Montage.. #2″, routinely top 10 million viewers. We are not talking about one of those fluke videos about a cat defending a boy from a dog attack, but content distributed weekly or even daily, regularly reaching 5 million to 20 million views. And the core content consists of a snarky Swedish man playing video games and making jokes about them. That’s all. What is interesting about the rise of the Swede in question — a man named Felix Arvid Ulf Kjellber — to become one of the biggest video content kingpins in the world is that he did not set out to appeal to the largest possible audience. Quite the opposite — the content of his PewDiePie channel is resolutely esoteric. Most of his top clips consist of Felix and his friends playing old and/or offbeat video games most consumers haven’t ever heard of, let alone played. The production values are close to zero. Many of the videos are increasingly self-referential, including ones about the quality and tone of YouTube commentary. Interestingly, this guy is really, really annoying. In the way only a 24-year old, smug Swedish hipster can be. So why is he the most popular thing on YouTube? That is a fascinating question. Some of it has to do with his editing skills. This is the generation that was immersed in internet from early childhood, so the pace of the clips is blistering — there are often several cuts a second for relatively long stretches. Fart and butt jokes are intercut at a velocity that compresses a standard sitcom joke total into 2 minutes. There is a carefully cultivated, apparent lack of calculation. Felix seems to just ramble on about whatever comes to his mind. Of course, there is probably a lot of planning, testing and optimization behind this mask of amateurishness. But the whole operation looks sincere, it looks homespun and non-commercial. It makes a lot of other YouTube channels seem artificial and overproduced. After years of YouTube channel competition, tens of thousands of individuals and companies trying to create the best content, the most popular channel looks exactly what YouTube looked like half a decade ago: Impulsive, cheap and lo-fi. This is what consumers want.
- Stephen Sutton was diagnosed with bowel cancer at the age of 15. Two years later, he was told that it would be terminal. Now, at 19, Stephen has done something incredible: He raised more than a million dollars for charity and inspired thousands and thousands of people with his story. (NOTE: Stephen passed away on Wednesday, May 15th, 2014) After he was diagnosed, Stephen wrote on Facebook, "Originally all I ever wanted to do was study hard and make a difference to the world by becoming a doctor. However in light of my current circumstances I have decided to be more pragmatic with my time." Instead, Stephen made a bucket list of 46 things, all in hopes of raising money for charity. Here are just a few of the things Stephen was able to check off his bucket list: Skydive, write a book, be part of a flash mob, fly first class, get a tattoo, hug an animal that is bigger than him, learn to juggle, crowd surf at a gig and meet comedian Jimmy Carr. (You can follow a timeline of his accomplishments here, or check out pictures here.) But the no. 1 item on his list was always to raise £10,000, or nearly $17,000, for Teenage Cancer Trust. "Teenage Cancer Trust have helped me hugely throughout my own cancer battle and helped shape who I am and my positive attitude today," he explained. "They offer hope and a sense of community to young people with cancer like myself, and directly help face associated pragmatic and emotional issues." Stephen's story spread and he quickly passed £10k. So he upped the ante: "By far the most important thing to me, was to raise £10,000 for Teenage Cancer Trust… but I think it's fair to say we've smashed that total!!! But why stop there?! With everyone's help we currently have a platform to achieve something truly special, so I have upped the new target to ONE MILLION- yes, one million- pounds!!!“ "I don't really want to die," he wrote. "But hopefully my journey has influenced a lot of people for the better and taught people not to take life for granted. I think it has, and will hopefully continue to do so in the future, so in a situation that seems so unfair and without explanation, at least there has certainly been some purpose for me in my short time alive, which certainly helps ease the pain." A bit later, he followed up with a picture of him giving a final thumbs up and a short letter: It's a final thumbs up from me! I've done well to blag things as well as I have up till now, but unfortunately I think this is just one hurdle too far. It's a shame the end has come so suddenly- there's so many people I haven't got round to properly thank or say goodbye too. Apologies for that. There was also so many exciting projects and things I didn't get to see out. Hopefully some will continue and if you want to carry on the fundraising please do… All future updates on this page will probably be from a family member. I hopefully may have the energy to write a few tweets (@_StephensStory). I will continue fighting for as long as I can, and whatever happens next I want you all to know I am currently in a good place mentally and at ease with the situation. That's it from me. But life has been good. Very good. Thank you to my mum and the rest of my family for everything. Thank you to my friends for being amazing. Thank you to my medical team for the hard work and effort they've continually they've put towards me. And thank you everyone else for sharing this wonderful journey with me. I love you all x And Stephen hit his goal: At the time of publishing, more than 50,000 donors hadcontributed more one million pounds (£1,362,162.85, to be exact, which is more than $2 million) to Teenage Cancer Trust. Though he said he struggled to write his Facebook posts, he gathered enough strength to tweet his excitement: (he actually exceeded 3.7M pounds at the time of his passing on Wednesday, May 14th) Donate to Stephen's JustGiving page here.
- Here to talk about one thing today. Audience.
- MARCH 2014: Facebook and YouTube are now dominating mobile traffic shares in early 2014, as more people shift to a mobile device to upload photos to social networks and watch cat videos. Facebook and YouTube now account for 32% of data sent to and from mobile devices, according to a report by Sandvine. Individually, Facebook's share was 26.9% for upstream traffic and had a 14% share for downstream traffic during peak periods in North America through the beginning of this year, while YouTube only had 3.7% share for upstream traffic, but a 17.6% share for downstream. SEE ALSO: Why Carto
- Rhonda Julian of PaintHerPink.com
- Smartphones were at the ready as people gathered in St Peter's Square to await the arrival of Pope Francis.
- A call-to-action in the dressing room at the Men’s Wearhouse. Instant savings? Why not? Home field advantage means leveraging the spaces that only you control and finding the inspired moments where you can uniquely motivate consumer action w/long-term benefits.
- Just one day into his crime-fighting career, young Miles Scott, 5, already had a fan club Friday as San Franciscans cheered on the cancer patient who always wanted to be a superhero. GARY REYES/BAY AREA NEWS GROUP/AP The 5-year-old rescues a damsel in distress in San Francisco. MAKE-A-WISH GREATER BAY AREA The city of San Francisco is going Gotham today to make a 5-year-old boy with leukemia's 'make a wish' come true, giving him the chance to be Batkid for a day. The kindergartener from Tulelake, Calif. has plenty of experience battling villains — he’s been fighting leukemia since he was 18 months old. He wrapped up his treatment in June and is in remission now. While he was struggling with the illness, Miles became fascinated with superheroes. They were crimefighters and saviors. And they always won in the end. JEFF CHIU/AP Miles Scott, dressed as Batkid, second from left, exits the Batmobile with Batman to save a damsel in distress in San Francisco. "Miles has always been a fighter," his dad Nick Scott said. "He fought through cancer and he beat that. I think it goes hand in hand that he's a fan of Batman and superheroes, as well." There's no telling if Miles' cancer will return. But the child hasn't lost his superhero spirit. When San Francisco's Make-A-Wish Foundation asked Miles what he wanted more than anything in the world, the little guy said, “I wish to be Batkid.” JEFF CHIU/AP Batman and Batkid carefully deliberate their battle plan. His wish came true today as San Francisco turned into Gotham City just for Miles. An estimated 12,000 Gotham City residents had Batkid's back as he rushed to save their city. Police closed down major roads and his fans crowded the streets. Thanks to social media, crowds rooted for Batkid at every crime scene. The President and First Lady tweeted out their support from the White House. Obama later sent out a congratulatory Vine.
- Read more: http://www.nydailynews.com/news/national/san-francisco-turns-gotham-city-batkid-article-1.1518454#ixzz325DB8pRf
- People who RSVP’d to volunteer via our website: 16,077 Estimated size of the crowd at City Hall: approximately 20,000 Number of #SFBatkid/#Batkid tweets generated (through Sunday 11/17): 545,576 % of all tweets coming from outside US: 13% Number of countries where Batkid was discussed: 117 Total tweets: 555,697 % of all tweets that were deemed “positive”: 96% Total Twitter Potential Reach: 823,469,527 Total Twitter Potential Impressions: 1,890,488 Number of Instagram photos with #SFBatkid: 16,000 Total Instagram potential reach: 19.5 million Total Instagram potential impressions: 23.6 million Number of hits per second to all Make-A-Wish websites during peak: 1,400 Number of staff in the Make-A-Wish Greater Bay Area office: 23 full time; 4 part time Number of wishes granted by our chapter each year: approximately 350
- People who RSVP’d to volunteer via our website: 16,077 Estimated size of the crowd at City Hall: approximately 20,000 Number of #SFBatkid/#Batkid tweets generated (through Sunday 11/17): 545,576 % of all tweets coming from outside US: 13% Number of countries where Batkid was discussed: 117 Total tweets: 555,697 % of all tweets that were deemed “positive”: 96% Total Twitter Potential Reach: 823,469,527 Total Twitter Potential Impressions: 1,890,488 Number of Instagram photos with #SFBatkid: 16,000 Total Instagram potential reach: 19.5 million Total Instagram potential impressions: 23.6 million Number of hits per second to all Make-A-Wish websites during peak: 1,400 Number of staff in the Make-A-Wish Greater Bay Area office: 23 full time; 4 part time Number of wishes granted by our chapter each year: approximately 350
- Here to talk about one thing today. Audience.