Blogger outreach isn't just about getting your brand name out there - the benefits are numerous. But how do you get started with your blogger outreach? Are there any useful tools to use? What traps do marketers fall into and how can you avoid them? Find out in our presentation or for more info email info@ambergreen.co.uk / visit www.ambergreen.co.uk

1. the Beginner’s Guide
to Blogger
Outreach
by
ambergreeninternetmarketing.com

2. Out With the Old
 Old practices just don’t work
 Google encourages bloggers to make links to your website
nofollow, meaning they’ll do little to improve your site’s
SEO
 “Paying for links,” even via incentive, is frowned upon by
many bloggers
 Everyone is multichannel now, so an old-fashioned blog
campaign won’t get you very far

3. In With the New
 Focus on new goals
 Brand Awareness: Encourage bloggers to use their social
media to promote your campaign
 Quality Content: Incentivise creating quality content by
offering rewards or prizes to the best blogs
 Search engines will view this as more authoritative content,
and it will better engage readers
 Building Relationships: Bloggers will work harder for you
if they like you — and they might even provide you with
follow links

4. But What to Do?
 There are new rules, but that doesn’t mean you can’t
win the game!
 Follow these simple steps to get the most out of your
blogger outreach…

5. The Initial E-mail
 Some things never change
 Friendly Tone: Be respectful, and remember that you’re
talking to real-life people
 Personal: Never send a generic “Dear Sir/Madam” e-mail.
Personalise each message, and let the blogger know why
you want to work with them specifically
 Honest: Acknowledge that they’d be doing you a service,
but let them know how it would benefit them
 A free product in exchange for a review can go a long way

6. The Initial E-mail, cont.
 But step it up!
 Modernise: Encourage bloggers not only to blog but also
to use Instagram, Pinterest, Twitter, Facebook, and even
Snapchat — whichever fits with your campaign
 Engage: Keep in touch with bloggers, showing your
interest in their efforts and collaborating for even better
ideas

7. Examples
 Many bloggers even post about their outreach
experiences
 “From a Blogger’s Point of View”
 Veteran blogger Dana Forman judges the good, bad, and ugly
e-mails she’s received from outreach marketers
 “Create a Killer Outreach Email”
 Blogger Mark Trueman even has a whole website about
blogging and outreach based on his experiences
 “5 Blogger Outreach Stereotypes”
 We did some digging of our own, discovering the 5 worst types
of e-mails bloggers receive all the time

8. Multimedia
 Encourage and incentivise your bloggers to use as many
channels as possible to maximize engagement and brand
awareness

9. Research blogs relevant
to your products and brand
Actually read blogs you
think might fit your brand
Access contact information
Efficiently discover
metrics and followings
Send personalised messages
to large numbers of people
Create a database
of cross-client contacts

10. Buzzstream
 Buzzstream is a good research and discovery tool for
outreach and project management.
 Pros
 Find prospects and discover influencers
 Create e-mail templates
 Utilise their database and track your relationships
 Cons
 Needs user-friendly improvements
 searches and page loads are slow
 information overload
 Occasional glitches
 Visit their website for yourself!
 Examples

11. Inky Bee
 Inky Bee is another good discovery and outreach tool
with a user-friendly interface.
 Pros
 Integrate with Twitter for influencer discovery
 Set different research terms within the same list
 Write reports using their streamlined function
 Measure how well your campaigns are working
 Cons
 Discovery function could be faster
 Visit their website for yourself!
 Examples

12. GroupHigh
 GroupHigh offers its own platform for the discovery and
management of your blogger outreach.
 Pros
 Search and save thousands of UK blogs
 Refine results by anything from Domain Rank to social
following
 Manage all email correspondence through the platform
 Generate a report of your success
 Cons
 Price will rule out all but the most prolific outreachers
 Visit their website for yourself!
 Examples

13.  Brand Awareness: By encouraging bloggers to use their
social media to promote your campaign, you generated
some great PR for your brand
 Quality Content: By incentivising the creation of
quality content by offering rewards or prizes to the best
blogs…
 You’ve improved your website’s SERP rankings
 Bloggers’ content will better engage readers
 Building Relationships: Bloggers will work harder for
you in future campaigns — and they might even provide
you with follow links
Reaping the Rewards

14.  Successful outreach is about more than link building
 Focus on building reputation and brand loyalty
 Links and other benefits will follow
 Make your campaigns multichannel to get the most out
of bloggers’ content
Final Thoughts

15. Good luck!
Learn more from our blog:
“The Hero’s Journey: 4 Stages of
Better Blogger Outreach”
from
ambergreeninternetmarketing.com