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1. The Top 7 Social Monitoring Tools and
How To Use Them

2. We live in a world where there are
literally thousands of third party
monitoring tools that you can use for
your social strategy.

3. Each of them adds something to the
mix, whether it’s link tracking, or
helping your fans comment more
often. Today, we explore the top 7, and
how you should use them to enhance
your social media marketing
campaigns.

4. #1: The Disqus Comment Plugin

5. The first time we ever saw the disqus
comment plugin in action, we were
blown away. It’s a really handy little
comment plugin, that allows all of your
commenters to have a portable profile,
that they can use on any disqus plugin.
Your readers can also choose to sign in
with their Facebook, Twitter or email
accounts – for added social exposure.
This is a must have on your blog!

6. #2: Socialmention

7. Socialmention is one of those
monitoring tools that never gets old. If
you’ve been looking for a way to keep
track of who, what and where your
brand is being talked about – then this
is the tool to use. Just punch in your
brand name and socialmention
searches the net for mentions.

8. You’ll also get stats based on public
sentiment, like whether feedback is
more positive or negative, and what
your top keywords are.

9. #3: Google Alerts

10. Google Alerts is the fastest, easiest
way to be notified about certain
keywords in your niche. Set up
notifications for your brand name or
business, and you’ll be able to see
what is being said about your brand.
To set up a notification, simply enter
the keywords in the news search bar,
scroll down and click ‘create an email
alert’.

11. #4: Radian6

12. in on conversations that are being had
about your brand online. Then, it
shows you how you can improve your
social reach. Radian6 is a paid service,
and costs about $600.00 per month,
but the insights are worth it, if you
know what to do with them.

13. #5: StepRep

14. StepRep is a wonderful analytics
program that tracks what is being said
about your brand online. It stores
details and compiles analytics for you
to view, so that you can make changes
to your social strategy. You can either
sign in to the StepRep site, or get email
reports on your progress. Once logged
in, StepRep analyses your brand
mentions, based on their analytics
algorithm. There is a usage fee.

15. #6: Hootsuite

16. We can’t have a social monitoring list
without Hootsuite. The universally
popular social media dashboard is also
an excellent monitoring tool. It
provides you with integrated stats
based on brand alerts, and suggests
how to improve your visibility. It works
best when you buy the VIP package.

17. #7: HowSociable

18. If you need a quick and easy rundown
of your brand mentions, use
HowSociable. It provides you with a
list of metrics that you can then use to
tweak your campaigns. Once you get
the overall score, you can see who has
been saying what – and the platforms
that need more interaction.

19. Social Media Marketing University
(SMMU) is the creation of John Paul
Souza, a serial entrepreneur who's
held senior managerial positions at
Banc America Capital Management
Group and JP Morgan Chase. Serving
marketing professionals,

20. entrepreneurs and corporations,
SMMU differentiates itself by offering
hands-on training from hands-on
experts who are actively applying their
skills on real-world projects.

21. SMMU was recently honored as one of
the top 5 finalists by the leading blog
site, Mashable, as one of the top
provider of social media services for
businesses. The firm has earned the
title of "most trusted social media
firm" with over 900 unsolicited
testimonials.

22. For more information about social
media webinars and social media
online courses, please visit
http://www.socialmediamarketinguniversity.com