3. Best Marketing Colors For 2014
Chris Turnquist
What colors will be used in the design world for
marketing in 2014? Your brand creates an emotion.
The question is, is it the right emotion to positively
influence your audience? The following information
will give you some insight as to which colors may
work best to achieve your marketing goals through
visual communication. On the following pages we
will discuss each of the most frequently used colors
and what emotions are generally associated with
them.
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4. Best Marketing Colors For 2014
White is associated with
innocence, purity, peace and
contentment. It’s considered
clean and sterile. It’s cool and
refreshing. White can have a
calming, stabilizing influence.
Chris Turnquist
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5. Best Marketing Colors For 2014
Black is the ultimate power
color.
It suggests strength,
potency, authority, boldness,
seriousness,
stability,
and
elegance. It is distinguished
and classic, great for creating
drama. Black has more weight
than other colors. Too much
can be ominous.
Chris Turnquist
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6. Best Marketing Colors For 2014
Gray can be associated with
conservative qualities and
considered
traditional.
Business-wise, it symbolizes
high tech and suggests
authority,
practicality,
earnestness and creativity.
Chris Turnquist
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7. Best Marketing Colors For 2014
Gold represents wealth. It’s
considered to be very classy
and prestigious.
Chris Turnquist
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8. Best Marketing Colors For 2014
Blue is the favorite color of
many businesses. It suggests
sanctuary
and
fiscal
responsibility. It inspires
confidence. It is the most
popular and second most
powerful
color.
Darker
shades are authoritative.
Dark and bright blues
represent trust, security,
faithfulness and dignity.
Chris Turnquist
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9. Best Marketing Colors For 2014
Red stimulates many kinds
of appetites. Red commands
attention, alerts us and
creates a sense of urgency.
It’s considered the sexiest of
all colors. Red symbolizes
heat, fire, blood, love,
warmth, power, excitement,
energy, strength, passion,
vitality, risk, danger and
aggressiveness.
Chris Turnquist
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10. Best Marketing Colors For 2014
Yellow is the sun shine
hue and is a spiritual color.
Yellow represents a warning,
but it can also bring
happiness and warmth. The
most preferred yellows are
the creamy and warm ones.
Yellow speeds metabolism.
It’s often used to highlight or
draw attention.
Chris Turnquist
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11. Best Marketing Colors For 2014
Green is associated with
the color of money, as well
as nature. Olive greens are
associated with health and
freshness—a good choice for
environmental
concerns.
Green suggests fertility,
freedom,
healing
and
tranquility. Green is a
calming, refreshing color that
is very easy on the eyes.
Chris Turnquist
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12. Best Marketing Colors For 2014
Brown is associated with
nature and the earth. Dark
browns represent wood or
leather. Brown and shades of
cream are associated with
warmth and coziness. Brown
suggests richness, politeness,
helpfulness
and
effectiveness. It is solid,
credible,
mature
and
reliable.
Chris Turnquist
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13. Best Marketing Colors For 2014
Orange is associated with
vibrancy and the tropics, as
well
as
warmth
and
contentment. It can instill a
sense of fun and excitement.
It implies health. It suggests
pleasure, cheer, endurance,
generosity and ambition. It
can make an expensive
product
seem
more
affordable.
Chris Turnquist
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14. Best Marketing Colors For 2014
Pink is considered to be a
very feminine color. It
represents
gentleness,
romance, well being and
innocence.
Chris Turnquist
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15. Best Marketing Colors For 2014
Purple represents royalty
and luxury. In darker shades,
it’s considered a wealthy
color. It suggests spirituality
and sophistication. In paler
shades, such as lavender, it’s
feminine and romantic.
Chris Turnquist
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16. Best Marketing Colors For 2014
TQ Logic
is a web
strategy firm. We connect
companies
and
their
audiences to accelerate
business growth. Our clients
are
forward
thinking
companies who appreciate
cutting edge web marketing
strategies.
Chris Turnquist
Connect with us
www.TQLogic.com
info@TQLogic.com
U.S.A. 636.219.8655
AUS 04 0798 5081
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