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#0623
Executive Summary
The main goal of this marketingplan is to increase the overall
awarenessof LSTN to the intendedtarget market. The main
objective in doing so is by increasing the websitestraffic by
roughly 20%. With this increase we will start to get a better
foothold in the headphonesmarket.
To do this, we first neededto identify the target market. Our target
market consists of people who love music. Their age range is from
16 to 30 years. They are generally people who love music and are
heavy internet users.
To accomplish this marketinggoal and objective, Veenker
MarketingGroup has put togethera strategy that encompasses the
use of three in-stream YouTube ads that will be implementedalong
with the use of banner ads on the popular music review websites
Pitchfork.com and Noisey.com. By generally sticking to advertising
on the internet we can betterhone in our target market more
precisely.
With the combination of our deliverables, we hope to reach, at the
least, 15,000 people through the YouTube ads and the bannerads.
Our overall outcomes are we expect to see an increase in LSTN’s
website traffic by
20%.