1. Digital Campaign for
Designed by Changxing Wang

2. TARGET AUDIENCE
Geographic
The United States
Demographic
Age 16-35
Middle/upper class
Psychographic
Adventurous
Technology-oriented
Stylish

3. Goal 1: Increase the sales
Goal 2: Boost the click
rate of key words
Goal 3: Enhance the page
views and website traffic

4. THE IDEA
 Launch the “Design Your
Day” video
 Start the whole campaign
by encouraging people to
make their own video
 Let the public vote for the
best video
 Winner can play a role of
the next commercial of
Samsung with other
rewards

5. TOOLS AND TACTICS
 Start a special topic in YouTube
 Post the original video on
YouTube
 All the videos made by the
public send to the YouTube
special topic

6. Post the original video and
information of the campaign
on Samsung’s official blog Build connection with other
top bloggers, invite them to
write about the campaign
TOOLS AND TACTICS

7. Spread the word about
the campaign through
social media account
include Facebook and
Twitter
TOOLS AND TACTICS
Build social media
community in order to
let the campaign
become more
influential

8. Use Google AdWords and PPC strategy to enhance the exposure of the
campaign, boost the traffic to Samsung Galaxy Note 3 selling website
TOOLS AND TACTICS

9. BUDGET
 Preparation (Video
producing)
$20,000
 Implementation (Paid
Media)
$400/hour for 2 weeks
 Rewards
$5,000

10. CONCLUSION
The main purposes of this campaign are to build understanding of Samsung’s
culture, engage the pubic with the brand, and increase sales of Galaxy Note 3.