Contenu connexe
Similaire à Netflix Experiential Campaign (20)
Plus de Christian Blakley (9)
Netflix Experiential Campaign
- 5. S.W.O.T.
Strengths opportunities
threatsWeaknesses
AmountofContent: Netflixhashundredsofgenres,
bothintelevisionandmovies.
DeliveryMethods:YoucanwatchNetflixonalaptop,
streamittoyouractualTV,watchonyourphone,a
tablet,anxbox,ect.
Platform:Netflixhastheeasiestandmostcohesive
platformtouse.
PriceRaises: Netflixstartedat$7.99amonth,and
isnowupto$10.99amonth.
SwitchtoOriginalContent:Netflixusedtohavea
vastamountofpopularshowsandmovies
availableon-demandbutisnowfocusedon
creating originalcontent.
Attractingnewusersby increasingtheamountof
originalcontent,newchannelsandvideolibraries
withbonusfeatures,TEDConferencevideos,etc.
Internationalexpansion.
Extendingtheirportfoliotoproductsassociated
withcontentlikeclothing,toys,accessories,etc.
Competitionandpricewarsbetweenstreaming
services
Problemswithdeliveringnon-Englishcontentdue
tohighlocalcompetition.
Media/Videocensorshipinotherculturesand
countries,
- 19. NarcosStranger Things Black mirror
SeriesOfUnfortunateEvents OITNB
JohnnieWalkerWhisky
JackDanielsWhisky
RayBanSunglasses
Kentuckyfriedchicken
PabstBlueRibbonBeer
MillerLite
CoorsBeer
SchlitzBeer
Coca-Cola
Eggowaffle/wafflebar
MaxwellHouseCoffee
PanasonicElectronics
KodakPhotography
AppleElectronics
VRTechnology
Pringles
Uber
Jello-instantpudding
Barillapasta
Lifesavermints
Nike
Dunkin’Donutsdoughnutsand
coffee
Foodservedonprisontrays
SnickersCandyBar
Vendors & Sponsors
- 20. ItissetinafictionaltowncalledHawkins,Indianaduringtheearly1980s.Whena
youngboydisappears,hismother,apolicechief,andhisfriendsmustconfront
terrifyingforcesinordertogethimback.
SetinColombia.BasedonthestoryofColombiandrugkingpin,PabloEscobar,whobecame
abillionairethroughtheproductionanddistributionofcocaine,whilealsofocusingon
Escobar’sinteractionswithotherdrugkingpins,DrugEnforcementAdministration(DEA)
agents,andvariousoppositionentities,whoplaguedthecountrythroughtheyears.
Show Summaries
- 22. Promotion Social media plan
CreatingaFacebook,InstagramandTwitteraccountfor
thepopups.
Netflixwillpostsnapchatvideosastheroomsstartto
cometogether.
Eachdayleadinguptotheevent netflix willmakeapost
foreachdifferentcelebritythatisgoingtomakean
appearance.
netflix willgetthewordoutbycreatinga
flyerwithalloftheinformationabout
thepopups.Itwillexplainall3citiesthat
wearegoingto,thedates,timesandprices
oftickets.
netflixwillposttheflyerallover social
mediaaccountsTwitter,Facebookand
Instagrammultipletimesaweek.
Mailingtheflyerstocurrentnetflix
users(whopayfortheirownaccount)in
hopestheywillsharewiththeirfriends.
WOM.
Creatinganadvertisementthatwillpop
uponthehomepageofallnetflixusers.
Thecelebritiesthatwillbeattheevent
willalsoshareontheirsocialmedia
accountstoattractmorepeople.