4. political socio-economic
digital culture, art
museums, campus
touchscreens, design
school
student housing, tempe
marketplace, phoenix
convention centerphoenix downtown,
ASU campus,
tempe town lake
cultural/education
research
CONTEXT
5. research
PROXEMICS
structures, outdoor, large projection, stage design
retail, home, tradeshows
products, interfaces, materials, sensors
2 feet
4 feet
12 feet
public
social
personal
15. PERSONAL
OBSERVATION
“you who are getting obliterated in the dancing swarm of fireflies”
Phoenix Art Museum
impact on community development in the city of Phoenix as an art
piece that anyone can appreciate
brings new people into the arts community and reshapes or
redefines art in the area by encouraging experiential works
16.
17.
18. INTERVIEW
Trish
social extrovert who loves games
visual design student
previously a landscape designer
interactive projections on the floor at “The Main Event” for
children to play and interact
fireflies exhibit is zen-like personal experience and
focuses attention to the senses
The community benefits by having a more successful art
museum as a centerpiece for a creative community
ASU Design School could add an installation to the 2nd
floor courtyard to build community and social interaction
”
“
19. INTERVIEW
Matt
tech-savvy entreprenuer
web and UX developer and owner of Factor1
previously event planer and production designer
architecture is becoming more experimental, allowing
opporunity to utilize strange new spaces
clients are asking for wasy to enhance their branded
experience beyond the website
demonstrates an effort by a community to try something
new and to take risks
quality photography and video is extremely important in
an increasingly digital environment
“
”
20. INTERVIEW
Mark
sneakerhead who follows fashion trends
visual design student
previously a commercial artist
”
there is a huge opportunity to improve the retail experience
with multimedia installations
retail experiences are meant to be social interactions in a
branded environment
community of sneakerheads would appreciate a stronger
connection between the sneaker and the athelete
projections onto shoes, video between displays, interactive
backgrounds and effects when trying on shoes
“
21. PERSONAS
BIAXAL MAP
highly social
not social
more
excitable
less
excitable
tech-savvy nerds
trendy consumers
nature lovers
realists
Retail
How personas might relate to multimedia
installations in the retail environment
22. FINDINGS
from observation
projections in the social space attract more crowds
for shorter durations and encourage discussion
installations in the public space have less crowds
but people may stay longer to appreciate
art installations that are personal experiences are
often favorites and memorable to the viewer
installations can be beneficial for branding a space
to enhance the community’s purpose
can also serve as a catalyst to building a stronger
community by enhancing the experience and
legitimizing a group of people.
from interview
shared multi-media experiences promote social interaction
when there is something to figure out or discover
some experiences are better understood individually but still
promote discussion afterwards
people prefer environments that are unique and blend media
into the existing environment
the Phoenix community is impacted when a multimedia
exhibit brings more people into the creative and arts
community
