fullsail

1. PERSONAL BRAND EXPLORATION
Christian Ohnemus
Project & Portfolio I: Week 1
6th February , 2022

2. My name is Christian Ohnemus. I am a hard-
working disabled Veteran. I currently am working
on my degree in Digital Marketing at Full sail
University. I hope to open a gym someday to
help other people cope with mental issues in a
healthy way.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Director
• Marketing Lead
• Sales Reach Coordinator
BRAND ARCHETYPE –My brand
archetype is the hero and I strive to
live up to that daily. I like to be the
guy that helps a company or client
in whatever they need. I work for the
benefit of others and seldomly look
at my own needs before my goals.
[Marketing Director] for [Golds Gym]

4. [Hiring Managers for Digital Marketers
TARGET AUDIENCE
Hiring Manager
Outreach Plan:
• Submit application on indeed or linked in to establish
interest in the role.
• Send out an email to the hiring manager with my cover
letter and a hand typed note of interest.
• After one week reach back out via phone to express
interest in the company and role.
PROFILE
PICTURE Hiring Manager at Request
Technology
Alisa Rocha
Outreach Plan:
• Research her role and where I could assist her in the
scheme of things.
• Email her work email to give her my cover letter and
resume in interest of working under her. Ask to call her
when convenient to discuss her role and how I could fit
into the companies marketing brand.
PROFILE
PICTURE Digital Marketing Manager at
Carmack Car Capitol
Director of Marketing
Outreach Plan:
• Research what roles in the marketing division currently
are available.
• Use their corporate email to establish communication
and show my interest in the gym marketing business.
• Ask to have a phone conversation about my
qualification to be a regional marketing manager.
PROFILE
PICTURE Golds Gym

5. GOALS
Short Term: (Get Hired as Marketing Manager, 2023)
• Finish college with degree to strengthen my resume.
‣ Currently half way done with degree path.
Mid Term: (2025)
• Achieve Regional Marketing Manager Role For Golds
Gym.
‣ Be a hiring manager for 2 years and learn
everything there is to know about corporate
marketing.
Long Term: (2030)
• Director of Sports Marketing Golds Gym.
‣ Be a regional marketing manager for 5 years
and establish myself as the best for the
business.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Computer Software
SOFT
HARD
Novice / Adept / Expert
Customer Relations Novice / Adept / Expert
Sales Novice / Adept / Expert
Inventory Management Novice / Adept / Expert
Marketing Software Analytics
SOFT
HARD
Novice / Adept / Expert
Managerial Experience Novice / Adept / Expert
Leading People Novice / Adept / Expert
Gym Knowledge Novice / Adept / Expert

7. I help _Fitness Centers_____ do __promote
their brand _____ by __using my extensive
knowledge of the fitness industry and
Marketing to drive their brand forward to
more clients_____.
[WHO?] [WHAT?] [HOW?]
PROMISE

8. CREDENTIALS
Work Experience:
• Previous jobs, projects, leadership roles
• Previous jobs, projects, leadership roles
Education:
• Title of Certification Course Completed,
Organization Name
• Title of Degree Program, B.S., Full Sail University (Exp. YEAR)
Awards:
• Any awards? If not, change section to
“Leadership Roles” or perhaps “Volunteer
Work”
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Madeline Kuttner
Industry Experience:
Digital marketing director
Education:
• UC Santa Barbara
• UC FLorence
Leadership Experience:
• Leadership experience goes here
• Leadership experience goes here
Skills and Proficiencies:
• Marketing- 17 endorsements
• Social Media- 9 endorsements
• Online Marketing- 6 endorsements
Christian Ohnemus
Overall Online Presence:
• 500+ Connections, banner image customized,
professional headshot, extremely detailed profile, no
published articles, active on other social media,
LinkedIn URL is customized?
• Grade: Superior 100 out of 100
HEADSHOT HEADSHOT
Industry Experience:
• Marketing at Fullsail University
Education:
• Olympia High School
• Fullsail University
Leadership Experience:
• Sergeant USMC
• Training NCO USMC
• Sales Manager
Skills and Proficiencies:
• English- 0 endorsements
• Communication- 0 endorsements
• Strategy- 0 endorsements
Overall Online Presence:
• My profile is customized, I have no connections yet,my
image is professional, My profile is detailed. active on
other social media such as facebook and Instagram.My
url is customized. Grade: Average 50 out of 100

10. COMPETITION
Christopher Prevatte
Noteworthy Experience:
• General Manager Xsport Fitness
• General Manager Golds Gym
Christian Ohnemus
HEADSHOT HEADSHOT
Industry Experience:Director
of Sales and Corporate
Wellness at Golds Gym DC
Metro
Education:
• None on Profile
Skills and Proficiencies:
• Coaching- 23 endorsements
• Fitness- 20 endorsements
• Personal Training- 15 endorsements
Overall Online Presence:
• 500+ Connections. Profile customized. Professional
Headshot. Profile has necessary details. Their LinkedIn
URL is customized.
• Grade: Average, 70 out of 100
Industry Experience:
• Marketing at Fullsail University
Education:
• Olympia High School
• Fullsail University
Leadership Experience:
• Sergeant USMC
• Training NCO USMC
• Sales Manager
Skills and Proficiencies:
• English- 0 endorsements
• Communication- 0 endorsements
• Strategy- 0 endorsements
Overall Online Presence:
• My profile is customized, I have no connections yet,my
image is professional, My profile is detailed. active on
other social media such as facebook and Instagram.My
url is customized. Grade: Average 50 out of 100

11. BRAND POSITION
For [fitness industries] who [need marketing
professionals], I provide [the sales and marketing
experience ] because [I take my core values from
the military and past jobs and put it to work for
you.]
“THE SALES VET”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Marine Corps League
‣ 2/1/2022 | Headquarters
• Digital Marketing Association
‣ Launch of Diploma in Emerging Technologies
• IHRSA
‣ June 22-24, 2022 in Miami Beach, Florida
Digital Marketing
• Primary Content: I would like to post content about my
fitness journey and my path to becoming a gym owner.
• Primary Tools: I would like to use social media and VLOGS
to get my message and brand out in the world.
• Website: I will be using my site to attract other gym owners,
marketers, entrepreneurs and bodybuilders so I can make a
following.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• My mentor would be a gym owner who also knows how
to market their gym clients and self on social media. Id
like to have this relationship by graduation.
Formal Education
• Digital Marketing Degree February 2023.
Technical Skills
• Business Director/Manager, April 2023
• Accounting , April 2023
• General Manager, October 2022
Soft Skills
• Sales Feb 2022
• Market Analyst May 2023
• ISSA Personal Training Recert April 2022

14. Christian Ohnemus
You know how most gyms struggle to get clients and source their own
training professionals, well what I do is I take gyms and develop a
customized lead market and bring in world class trainers to help your gym
thrive. In fact, my own gym went from 100 clients having training to over 400
in just a year, that’s over twenty thousand in additional profit.

15. REFERENCES
Madeline Kuttner | LinkedIn
Christian Ohnemus | LinkedIn
Christopher Prevatte | LinkedIn
Digital Marketing Association (dmaglobal.com)
Fitness Industry Events | IHRSA