1. Experience Design
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We work with
companies to
deliver great
experiences.
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www.helloESP.com | inquire@helloesp.com
Every moment people are
Customer’s needs are growing
participating in experiences.
and they desire moments that
Whether they are a patient at the
capture their values and desires.
doctor’s office or a couple
They desire great experiences,
buying their first home, they are
we make those experiences
engaged in an experience.
happen through seamless
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design and innovation.
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(559) 549-3353
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2. Ethnography and Design
Thinking
Innovative Business
Outcomes
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human needs. We utilize ethnography, the
understand your customer and their world so
anthropological method of observing people in
you can make better business decisions. We
their context and soaking in their cultural, social,
deliver empathetic experiences that are
and economical, makeup of their worldview. By
aligned with your company and your
understanding the people involved we move to
customers. They will not only drive sales,
reframe the question and design breakthrough
brand loyalty, and customer satisfaction, they
solutions. By testing them with real people we
also help clients better understand their
iterate to find exactly what works for them in
customers and deliver the capabilities to
their life.
move in an innovative and unique direction.
Great experiences are delivered by solving
With actionable insights, we help you better
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Scoping and
Planning
Ethnography and Reframe and
Synthesis
Ideation
Design for the
Experience
Creating a strategic
plan to drive insights
and results
Collecting insights into
Seeking empathy, hidden
new point of views and
tells and understanding
ideas
Designing experiences
through prototypes and
iterations
We figure out who
We observe human
We look at the existing
Now we move to
needs to be involved,
behavior using
experience being
implementation of the
what needs to be done, ethnography, contextual delivered compared to
experience. From
and where we need be
interviews, and behavior our insights and re-
prototype to integrated
to drive breakthrough
analysis to understand
imagine the
customer testing to the
results.
existing customer
breakthrough experience refined design of the
journeys through the
based on human need.
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experience.
experience.
www.helloESP.com | inquire@helloesp.com
(559) 549-3353
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