Telum Media provides a PR alert summarizing communications news across Asia Pacific. This alert features stories on appointments and promotions at Standard Chartered, Shiseido, Langham Hospitality Group, and Elizabeth Arden. It also provides brief updates on Greenpeace, Mango PR Asia, ISDA, Ogilvy & Mather, and Chow Tai Fook. The alert concludes with an interview of Christina Lau Tam, Head of Marketing and PR at Brinc.co, discussing her role and Brinc's approach to PR and communications.

1. Telum Media: media and PR news from across the Asia Pacific region. View it in your browser
Telum Media PR Alert - Hong Kong & Greater
China: 30th August 2016
The insider scoop on the region’s communications industry
Top stories featuring news from Standard Chartered, Shiseido, Langham Hospitality
Group and Elizabeth Arden
News flash updates on Greenpeace, Mango PR Asia, ISDA, Ogilvy &
Mather and Chow Tai Fook
Telum Talks To… Christina Lau Tam, Head of Marketing and PR, Brinc.co
To receive PR Alerts for Southeast Asia or Australia please visit our website
To feature in the PR Alerts, contact Alyssa at awootten@telummedia.com
Top stories .:. News flash
Top stories
Standard Chartered appoints Director, Corporate and Business
Communications
Standard Chartered has appointed Lilian Goh as Director, Corporate and Business
Communications, based in Hong Kong, responsible for media relations. Prior to joining
Standard Chartered Lilian was Senior Manager (Media Relations) Brand and
Communications at BNP Paribas for three years. She has also held roles with The Hong
Kong Mortgage Corporation Limited, Hill+Knowlton, Hong Kong Monetary Authority and
South China Morning Post. Congratulate Lilian on her new role at lilian.goh@sc.com and
(852) 2820 3481.
Shiseido steps up digital innovation with high-profile Head of Digital hire

2. Shiseido (Hong Kong) Ltd. has announced the hiring of regional digital marketing innovator
Zaheer Nooruddin as Head of Digital. Reporting to Morgan Tan, President of Shiseido (Hong
Kong) Ltd, Zaheer will partner with business stakeholders to accelerate the company’s digital
transformation in Hong Kong, in line with Shiseido’s global digital strategy announced early
2016. Zaheer will be taking charge of specialist units focussing on digital transformation,
including consumer insight and customer experience (CICE), customer relationship
management (CRM), UX design (UXD) and digital delivery (DD). He will also actively pursue
synergies across the region and with Shiseido’s recently-established global Digital Centre of
Excellence in New York. With more than 16 years' experience developing digital media
solutions for leading companies and brands across the luxury retail, hospitality, travel, and
technology sectors. Zaheer has held leadership roles at international marketing and
communications agencies for a total of eight years in China. He has also held digital roles in
Singapore and Dubai, while he began his marketing career at a multi-media publishing
company in New York. For media enquiries, please contact May Law on
maylaw@shiseido.com.hk and (852) 2262 6310.
Serene Tan relocates to Langham Hospitality Group’s Hong Kong office
Serene Tan has relocated to Langham Hospitality Group’s headquarters in Hong Kong from
Singapore as Regional PR Director, Asia Pacific. She first joined Langham Hospitality Group
in 2013 in Hong Kong. Serene is responsible for the corporate social media initiatives and PR
across the Asia Pacific region. She can still be reached at serene.tan@langhamhotels.com
and on (852) 2186 2309 / (852) 9769 3611.
Elizabeth Arden appoint PR Manager
Elizabeth Arden has appointed Kenny Wang as PR Manager, based in Shanghai. Kenny will
now be responsible for both traditional and social media exposures in China, major branding
events organization, as well as advertising campaigns. Prior to joining Elizabeth Arden Kenny
was PR Manager, China at ASOS.com where he was responsible for ASOS media exposure
in China, organizing offline promotional events for both media and general public as well as
securing product exposure with targeted celebrities. Kenny has also held roles with
Swarovski, Ruder Finn and Vauxhall Fashion Scout. Congratulate Kenny on his new role at
kenny.wang@elizabetharden.com and (86) 21 6288 5111 1308.
Top stories .:. News flash
News flash
The Finnish Chamber of Commerce in Hong Kong (FinnChamHK) has appointed Anna
Räisänen as Executive Director, based in Hong Kong. Anna will now be responsible
for general management as well as designing a national expansion plan. Prior to joining
FinnChamHK Anna was an Entrepreneur with her own business, Akateemiset Muusikot and
before that, Head of Marketing at Suomen Tilaajavastuu Oy / Aspida Oy for two years. She

3. has also held roles with Nokia. Congratulate Anna on her new role at
anna.raisanen@finncham.com.hk and (852) 9071 6414.
International Swaps & Derivatives Association (ISDA) has appointed Amanda Leung as
Communications and Conference Manager, based in Hong Kong. Amanda will now be
responsible for media relations, external communications and managing ISDA conferences in
the Asia Pacific region. Prior to joining ISDA Amanda was Corporate Affairs Advisor at
Telstra for a year. She has also held roles with Bank of America Merrill Lynch and Deloitte.
Congratulate Amanda on her new role, get in touch with Amanda at aleung@isda.org
Leow Fangyi has joined Capella Singapore as the Marketing Communications Manager.
She was previously with Marina Bay Sands for over four years, most recently as an Assistant
Communications Manager. In her new role, she will be responsible for developing and
executing the hotel and The Club Residences’ marketing communications strategy across
Asia Pacific including Singapore, China, Hong Kong, Japan, Korea, and Australia. Based in
Singapore, Fangyi will also raise awareness of the Capella brand through marketing, PR,
social media, strategic partnerships and guest experiences. Keep in touch with her at
fangyi.leow@capellahotels.com and on (65) 6591 5016.
Greenpeace has appointed Maria Elena De Matteo as Global Communications Strategist,
based in Hong Kong. She will now be responsible for leading, developing and implementing
communication strategies, storytelling and creative concepts for global campaign projects.
Prior to joining Greenpeace, Maria Elena was Communications Executive, Public Affairs at
the Asia-Europe Foundation (ASEF) in Singapore for two and a half years. She has also held
roles with Amnesty International, Nippon Beer, Gradience Media, and Ministry of Foreign
Affairs of Italy - Italian Embassy in Japan. Congratulate Maria Elena on her new role
at mariaelena.dematteo@greenpeace.org and (852) 2854 8375.
The Management Development Institute of Singapore (MDIS) has appointed Eunice
Choy as Communications Manager (International PR Lead). She joins from Science Centre
Singapore, where she was Corporate Communications Lead, having first joined in 2008.
Eunice will now be responsible for managing public relations, corporate strategy, and
communications in Singapore and across China, India, Indonesia, Malaysia, Uzbekistan and
Vietnam. Keep in touch with her at eunice_choykm@mdis.edu.sg and (65) 9656 6703.
Chow Tai Fook has appointed Sophia Wong as Manager, Business Intelligence Centre,
based in Hong Kong. Sophia will now be responsible for the company’s business and
industry analysis. Prior to her promotion she was Manager of Investor Relations and
Corporate Communications for four years. She has also held roles with Li & Fung and
PricewaterhouseCoopers. Congratulate Sophia on her new role at
sophiawong@chowtaifook.com and (852) 2138 8502.
Francis Srun has recently announced the creation of RETAIL PERFORMANCE - a
company based in Hong Kong focusing on retail. Prior to joining RETAIL PERFORMANCE
Francis was Managing Director APAC at Boucheron for two years. He has also held roles
with Ralph Lauren, Piaget and Lagardere Services. Carrefour. Francis is also the author of

4. "Vendre Le Luxe" and an international conference speaker. Congratulate Francis on his new
venture at francis.srun@icloud.com
Carat China has announced the appointment of Judy Wang as General Manager, Key
Accounts. She will be leading the Mondelez account across both Biscuit and Gum operations,
with a remit to drive growth and enhanced business value for Mondelez International brands
in China. Judy brings with her over two decades of experience across media and creative
agencies. She joins Carat from Mediabrands UM Shanghai where she was General Manager
of Client Service. Prior to that she had held senior positions at Initiative, Mindshare and
MediaCom with a wealth of experience across FMCG brands including Unilever and P&G.
Congratulate Judy on her new role at judy.wang@carat.com and (86) 21 3335 0000.
Newgate Communications has appointed Rei Liu as Consultant, based in Hong Kong. Rei
will now be responsible for Financial Communications. Prior to joining Newgate
Communications Rei was a Marketing Executive at Wonderful Sky Financial Group for a year
and a half. She has also held roles with Young & Yeung Medicare Centre. Congratulate Rei
on her new role at rei.liu@newgate.asia and (852) 3758 2249.
Ashley Wu has joined YuuZoo Corporation as Public Relations Executive. She was
formerly at Sony Interactive Entertainment Singapore where she managed public relations for
the PlayStation brand in SEA, as well as an Account Manager for local indie game
developers. In her new role, Ashley is charged with handling all aspects of planned publicity
campaigns, PR activities and media relations for the YuuZoo brand across the company's key
markets in Africa, China, and Eastern Europe. Based in Singapore, she can now be
contacted at ashley.wu@yuuzoo.com and (65) 6577 0658.
Mango PR Asia has been appointed by Shinta Mani to handle its PR in the Hong Kong and
Singapore markets. Shinta Mani Siem Reap is a boutique property created by architect Bill
Bensley with 39 contemporary-designed rooms and public spaces in a Khmer inspired
design. The strategy will be overseen by Avon Wong, Director of Asia and the account will be
led by Helga Solares (helga.solares@mangopr.com) and Holly Axelrad
(holly.axelrad@mangopr.com) for Singapore and Hong Kong respectively.
Mango PR Asia has also been appointed by Country Holidays Hong Kong for a social
media project that aims to promote premium travel to New Zealand. Founded in 1993 and
with offices in Singapore, Hong Kong, China and Dubai, Country Holidays creates bespoke
journeys to off-the-beaten track destinations. It was the first agency to offer Antarctic
Voyages in Singapore. The strategy will be overseen by Avon Wong, Director of Asia and the
account is led by Holly Axelrad (holly.axelrad@mangopr.com) and Fay Li
(fay.li@mangopr.com).
Ogilvy & Mather has launched a new report in China, The Ogilvy & Mather Velocity 12
Report: The Reshaping of Global Growth, which identifies 12 “velocity” markets that will be
key to middle-class consumer growth over the next decade. With the “BRIC” index of markets
having outlived its usefulness, Ogilvy’s new ranking provides a fresh perspective on the
future of global growth while challenging some of the outdated notions about “emerging

5. markets". For more information, the full report can be downloaded here or get in touch with
Edward Moore on edward.moore@ogilvy.com and (86) 185 1905 1686.
Telum Talks To… Christina Lau Tam, Head of Marketing and
PR, Brinc.io
Can you give us a bit of background to Brinc.io, its current set up and how it is
looking to expand?
Brinc is an ultra hands on accelerator hardware accelerator that works with early stage
hardware founders to get the speed, access and the know-how
to build successful companies. In addition to our education-backed acceleration program
we offer studio manufacturing services, co-working and organised trips to China for
hardware entrepreneurs looking to manufacture in China for the first time. We have offices
in Hong Kong, Shenzhen and Guangzhou and satellite offices in London and Bahrain.
Now supporting more than 20 start-ups who we’ve helped collectively raise more than
$10M USD, we’re looking forward to supporting the growing hardware ecosystem with
adding more companies to the portfolio and offering services specific to hardware
companies.
What does your role of Head of Marketing & PR at Brinc.io involve?
As Head of Marketing and PR, I oversee all marketing, communications, media relations,
content marketing and development and digital marketing for Brinc. As a relatively young
hardware accelerator, much of what I do revolves around how we tell our story to develop
and build the brand so that we can better connect with hardware founders around the
world. I also act as an advisor to the start-ups in our portfolio and support with positioning
and messaging particularly as they look to launching their first campaign to shipping their
first product. It’s never a dull moment here whether I’m working with Brinc’s founders or
the founders in our portfolio to determine how best to tell our story and share with our
audiences.
What is your team structure within Brinc.io and what are the team’s main roles and
responsibilities?
We’re small and lean marketing machine. In addition to the responsibilities I outlined
above, I also oversee speaking engagement and partner on events with my Head of
Events colleague. He oversees our annual flagship IoT event in addition to our ongoing
series of events at our accelerator and co-working space at PMQ, partner venues and
globally with hardware meet ups. We also have a strong team of interns who have
supported us with creative and events support. On occasion we will also partner with
agencies on projects as we did recently with our flagship event.
What is Brinc.io’s approach to PR and communications?
Our approach is similar to what we teach our start-ups - to be nimble while trying to
iterate as quickly as possible. We are keen to build our brand awareness quickly and get
ourselves known by the global hardware community. Like most companies, we can’t be
everywhere all of the time so we’re doing our best to focus on a marketing approach that
speaks to our founders and community and provides value added insights. Whether this is
through interviews and articles on our blog or via events, the goal behind our content is to
always leave something useful behind with the reader or attendee.

6. What is your success over the length of your career down to?
Love what you do in and out of the office. I make it a point to lead a healthy work lifestyle
balance. While I take pride in my work, it’s also equally important to pursue interests which
for me including running, yoga, and travel while spending time with friends and family.
There are a few major trends relevant to the communications profession that are
constantly being discussed such as social media, content marketing etc. What
trends are you keeping a close eye on?
We need to keep a close eye on everything but for now am keeping a close eye on new
and newish platforms including podcasting, particularly Facebook Live and Snapchat.
Given that we work so closely with our offices in China, we also use WeChat to
communicate to audiences in Mainland. Any way that we can get to global audiences
faster with great, relevant content is paramount.
Where do you get your news from?
Everywhere. In the mornings and evening I usually have CNBC or CNN turned on in the
background. I’m constantly experimenting with different mediums. Facebook, Twitter,
Feedly, Snapchat, podcasts on specific topics and old fashioned news outlets such as
CNN.com, WSJ, FT and TechCrunch. Then there’s the assortment of daily newsletters
that flood my inbox of which Quartz and Recode I find most useful. When I have the
pleasure of waiting at the airport or on a plane I always be sure to pack a print copy of The
Economist and Wired and download the latest editions of Vanity Fair to my iPad.
Proudest moment in your career?
There have been so many. Most recently it was helping one of our portfolio companies
document their journey from being a concept to now a profitable business shipping units
worldwide in less than 15 months for placement in a regional outlet. It’s not earth
shattering news but I’m proud of the work that we’ve done to help these entrepreneurs
along into creating sustainable businesses and products. To be able to help tell their
stories to others who may find it helpful is a gift.
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