2. Etsy Dallas, the original Dallas team and the first city
team in Texas, is a cooperative, all-volunteer group
of artists, crafters and designers living and working
in Dallas who sell their work on Etsy.com. The team
boasts talent from a range of mediums and crafts,
and is independently run by its members.
EtsyDallasisa401(c)non-profitwithanaverageof40
memberswhoparticipateinyear-roundactivities.Our
team members are hand selected at the beginning of
each year and many of our members have been on
the team for three or more years. Since its founding
in 2007, Etsy Dallas has transformed itself into a
tight-knit collaborative group that supports each
other’s handmade endeavors through friendship,
camaraderie, and dedication.
ABOUT ETSY DALLAS
In December of 2007, Etsy Dallas held its first
Holiday Trunk Show with its 10 members and
support from our friends and family. Over the
years Etsy Dallas has hosted countless events
including the Beer-B-Q trunk show, Supplies Me!
Sale and Dallas’ Etsy Craft Party to help gain
support for local artists, raise money for local
charities and create a fun creative atmosphere for
people in Dallas.
Beginning in 2008, the team focused its efforts
into organizing two local craft shows each year,
the Spring Bash in April/May and Jingle Bash in
November. The Bash has garnered city-wide
support and national credibility, including celebrity
shoppers Colin Hanks, Tim Delaughter, Bradley
Whitford and Kelly Clarkson.
To give you an idea of what our Bashes look like
and the activities that lead up to them, we have put
together this thorough and informative guide to
help you understand what you receive when you
become a partner with Etsy Dallas. In this guide
you will find the full activity schedule and results
for the 2014 Etsy Dallas Spring Bash.
www.handmadebash.com
ETSY DALLAS BY THE NUMBERS
40 members
5 leaders
7 years in DFW
2 annual charitable events
2 annual major craft shows
ETSY DALLAS fan stats
92% Female
39%25–34
Other
35–44
Age HometownGender
31%
30%
44%
Dallas
www.handmadebash.com
3. The Etsy Dallas 2014 Spring Bash was held at
The Shops at Park Lane in the heart of Dallas
on April 27, 2014. This was the third time for The
Shops at Park Lane to host our event and we were
very pleased with the warm, breezy Texas spring
weather. More than 40 artists flanked the beautiful
tree-lined avenue situated in the center of the
shopping center as well as inside a festive tent
found inside a gated green space with a lush lawn
and quaint little playground for the kids.
We like to consider our craft shows to be an all
day party, and what’s a party without some music
and fun photos? Etsy Dallas sponsors an ever-
changing photo booth at all of our events with a
fun backdrop for you to take photos with family
and friends. Our onsite photographer was more
than happy to take shoppers’ pictures, and we
make them available online after the show.
We entrusted one of
our most creative team
members to create the
playlist for the day,
and we have asked for
recommendations in
the past from our fans
to make sure our music
gets our shoppers in
the mood!
The Shops at Park Lane has several national and
local retailers and they were all too happy to come
out to our event. Whole Foods provided our make-
and-take table where visitors could make a darling
paper flower to take home with them. Bowl & Barrel
provided food and drink for sale, and their monster
pretzels were not to be missed. Gordon Biersch
provided beer sales for those shoppers wanting to
have an adult beverage while they strolled.
The Shops at Park Lane was a fantastic partner
and gracious host. Along with providing us with
space, they promoted our event on their large LED
ad board that is visible from both north and south
bound Central Expressway. They also posted our
event on their official calendar, promoted it on their
social media pages, encouraged their merchants
to participate or run specials the day of the show,
and posted flyers in residency common areas.
• Approximately 1,500 shoppers through-
out the day
• Nearly 70% of artists reported on or
above target sales.
SPRING BASH
www.handmadebash.comwww.handmadebash.com
4. SPRING BASH
A tradition for every Etsy Dallas Bash event is the
Bash Bag giveaway. Fans line up hours before the
show opens in order to get one of these desired
bags, chocked full of handmade goodies. Items
provided for the bags come from our artsists,
sponsors, and any interested advertisers. We
require that the items are handmade and of
value to our our shoppers. We have seen soap
samples, hand-sewn cold compresses, zipper
pulls, magnets, coasters, jewelry, notebooks, and
miniature one-of-a-kind art prints all contained
within our canvas tote bags with custom artwork
emblazened on the side. We provide only 50 of
these bags per show and the line to get one at
the Spring Bash wound down the street. More
people were in line than could receive a bag! This
is another way we get fans excited about attending
the Bashes before they even arrive at the event.
www.handmadebash.comwww.handmadebash.com
5. T-SHIRT CAMPAIGN
www.handmadebash.com
As promotion for
the bash, and our
artists and sponsors,
an official shirt is
designed and printed
for every show. These
shirts are coveted
items and we are often
asked if we have any
extra to give away.
That gave us the idea for our t-shirt giveaway
social media campaign that ran the week prior to
the show. As a way to engage with our shoppers
before the show, we created a contest with the
custom hashtag #springbash2014 and asked them
to tell us why they were excited to attend the
Spring Bash using the hashtag on Facebook,
Twitter, or Instagram. Three winners would be
chosen randomly and could pick up their shirts
at the event. An email was distributed to our
mailing list describing the contest and linking to
all three of our social media platforms, as well as
the contest being promoted across those three
platforms daily. Fans entered the contest on
all three platforms, with a heavy concentration
coming from Facebook. All three of our winners
showed up to retrieve their shirts, giddy to collect
their prize, and we had several other attendees
approach us about buying the shirt as they had
seen it on social media and wanted to have one of
their own. Throughout the day we encouraged the
use of our custom hashtag, #springbash2014, by
writing it in chalk all over the sidewalks and on our
signage, as well as reminding our followers to use
the hashtag to show us their purchases throughout
the day. Posts using the hashtag were reposted by
the official Etsy Dallas accounts and we were
thrilled to see our followers posting pictures and
comments throughout the entirety of the show.
26%e-mail open rate
2%e-mail clickthrough rate
www.handmadebash.com
7. DALLASCHILD CONTEST
www.handmadebash.com
As a partnership with DallasChild, an award-winning
free monthly parenting magazine, and as another
way to engage our shoppers prior to the show, we
created the “Best Thing I Ever Bought” contest. We
asked our followers to tell us the best handmade
itemtheyhadeverboughtandasaresulttheywould
be entered into a drawing to receive $25 in Bash
Bucks, special gift cards that could be spent at any
Spring Bash artist’s booth on the day of the show.
An email was delivered to our mailing list describing
the contest and linking to the contest page on the
DallasChild website. Once
there, entrants were asked
for some basic information
as well as their favorite
handmade purchase. Two
winners were randomly
chosen and could pick up
their prize at the show. Both
winners collected their
prizes and spent all of their
Bash Bucks, re-investing
that money back into the
show by supporting our
artists’ sales. More than 100
people entered the contest,
showingtremendousgrowth
in interest from a similar
contest in the previous year.
www.handmadebash.com
9. SOCIAL MEDIA
www.handmadebash.com
Social media platforms are one of Etsy Dallas’ main lines of communication with our followers. It’s
how we communicate with not only our current and future artists, but with our shoppers as well. It
is key that we push out a variety of posts from application instructions and sponsorship spotlights,
to day-of-the show travel and weather information. Leading up to and during the show we average
a combined eight daily posts across all of our platforms.
facebook etsy dallas blog
twitter
instagram
total stats:
104 new Likes
721 People Talking About This
20,693 Reach
1.5 posts daily
5,204 visitors
Facebook Likes: 2,812
Twitter Followers: 8,011
Instagram Followers: 427
Annual Blog visitors: 30,000
136 new followers
38 tweets retweeted
58 mentions
2.5 tweets daily
100 new followers
4.5 posts daily
*stats are shown for promotion
period prior to and during the event www.handmadebash.com
10. E-MAIL SUMMARY
www.handmadebash.com
Etsy Dallas sent five official email campaigns
recruiting potential artists and promoting the
show and contests to our shoppers. Our email
campaigns have an average open rate of 32% with
a 5.5% click through rate. Our mailing lists grew by
16% during the tracking periods before and during
the show.
32%
Average open rate
104new
subscribers
5.5%
Average clickthrough rate
www.handmadebash.com
11. ADVERTISING
Etsy Dallas does everything we can in order to
bring shoppers to our show. It is a responsibility
to our artists that we insure that the metroplex
is informed about our event. On average, we
commit to extensive advertising campaigns with
two well-known area publications. Our leadership
has long-standing relationships with local media
representatives and works hard to secure a variety
of promotions are deployed on a consistent
schedule leading up to the show.
ADDED VALUE
EVENTS
NEWSLETTER
1/4 PAGE
PRINT AD
CALENDAR
RESKIN
www.handmadebash.com
513,600
monthly circulation
24,837
impressions
29,150 deliveries
23%open rate
1.06% clickthrough rate
Ad Index
Event Listing
Social Networking
www.handmadebash.com
13. MEDIA COVERAGE
www.handmadebash.com
In addition to the purchased advertising, Etsy Dallas distributes several press release and media alerts
to the Dallas media and leans on our longstanding relationships with media representatives. As a
courtesy to the media, we provide a substantial pool of press ready photographs provided by our artists.
This ensures that any media representative can include photographs alongside their write-ups without
having to track down individual artists. Etsy Dallas earned some impressive coverage for the event and
our artists this spring, including several calendar mentions, blog posts, and a television interview.
www.handmadebash.com
14. THANK YOU!
www.handmadebash.com
We hope that you consider working with Etsy
Dallas in the future. We are always on the look
out for new artists, sponsors, venues, and
partners to bring a new perspective to our
shows. If you would like to contact the Etsy
Dallas leadership, please drop us an email
at etsydallas@gmail.com and don’t forget to
swing by our next great event!
www.handmadebash.com
