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For the Sign Design Society
April 2019
Open Inclusion
Christine Hemphill
Designing signs that support
cognitive diversity
open.inclusion
open.insights
open.access
open.minds
open.ability
open.value
We provide:
• Usability testing and insight
• Market research
• Inclusion-led innovation
• Universal design solutions
• Workplace inclusion
Open Inclusion is an accessibility,
research and innovation consultancy.
Designing better experiences
Who am I?
Christine Hemphill
Managing Director, Open Inclusion
Customer experience, design for all
Research and user insight from the edges in
Exclusion buster
Inclusion-led innovation
But not very easy to see.
Invisible disability is a thing. Quite a big thing.
“Disabled” “Impaired” Situationally /
temporarily impaired
In the UK 1 in 5 have a stated disability, 1 in 3 have a significant impairment at
any point in time and 100% of us have access needs from time to time
We all have varying physical and cognitive abilities
What you see isn’t what you get
Of people with a disability, only 1 in 3 are visible
10% of
£23.50
To do
1/ ?
Walk
for
MS
Words
Co-ordination Speech
What you see isn’t what you get
Of people with a disability, only 1 in 3 are visible
What are you thinking?
Mental and
physical health
MoodEducation and
learned skills
Genetics Environment
- past and present
How and what you think is influenced by…
Which means we are all wired slightly or significantly differently
Desigual campaign Sept 18
“DIFFERENCE IS WHAT WE
ALL HAVE IN COMMON”
We are all different. Some differences are visible,
most are hidden, many are variable
Feeling more resilient
Over Time
Feeling more vulnerable
Humans are not static sets of capabilities, needs and preferences.
We all fluctuate in and around our personal “normal”
S
q
e
ll
11
25+
…
!
• Memory
• Learning
• Understanding
• Attention and focus
• Social interactions
• Reading or numeracy skills
• Content filtering
• Mental health
• Confidence
• Language and speech
Neuro diversity represents
many differing needs
Dementia such as Alzheimer’s
Down’s Syndrome, FragileX
Aphasia, intellectual disabilities
ADHD, CDD
Autism spectrum, anxiety
Dyslexia, dyscalculia
Autism spectrum
Mood disorders, PTSD, psychosis
Anxiety, depression, eating disorders
Tourette’s, aphasia, apraxia
• Memory
• Learning
• Understanding
• Attention and focus
• Social interactions
• Reading or numeracy skills
• Filtering
• Mental health
• Confidence
• Language and speech
A designer needs to understand needs not labels
These differences have a broad range of causes and names
Model credit to Jamie + Lion
Actioning
Planning
Doing
Processing
Recall
Filtering
Deciding
Receiving
Perception
Comprehension
ST/LT memory
A cognitive model – three major differing functions
“ You have to ‘locate’ yourself, you have to ‘locate’ objects, you have to
make inferences, you have to make connections, you have to find ‘a road’
from A to B… all of those are metaphors but the underlying structure is
quite similar; you have to make decisions, you have to memorise
something, you have to bring to bear some kind of expertise.”
Psychologist Christoph Hölscher,
Chair of Cognitive Science
ETH, Zurich, Switzerland
Wayfinding is cognitively complex
5. Build
• Staged / agile
• Measure
• Learn
4. Test
• Journey based
• Functional
• Range of users
• Extreme users
3. Prototype
• Low fidelity
• High fidelity
• Modular
• Co-create
• Testable
2. Design
• Create guidelines
• User centred
• Accessibility,
usability, delight
• Get creative
• Co-design
1. Ask and learn
• A broad range of
target users
• Extreme users
• Contextual
• Create personas or
other design tools
1. Ask
and learn
2. Design
3.
Prototype
4. Test 5. Build
So how do you design for cognitive diversity?
Empathy exercises are limited for any needs
• get drunk
• operate in a different language
• get very stressed
• &/or really tired
or potentially rather unethical
• VR A day with dementia
• Autism VR
But really very limited when it comes to cognitive diversity,
• Description of design elements
• Walkthroughs
• Paper / cardboard designs
• Design overlayed on images of place
• Virtual Reality
• Augmented Reality
• Prototype physical demonstrations
• Pilot areas
• Live environment
Test your designs
prototyping from rough to ready
Variation in cognitive approach
• Learning
• Memory
• Social interaction / attention
• Mental health / anxiety
Variation in use
• Behaviours
• Needs and preferences
• Motivations
• Attitudes
• Demographics
SWIM = Someone Who Isn’t Me
SWIM to success
When we design for disability first,
we often stumble upon solutions that are not only inclusive,
but also are often better than when we design for the norm.
Let people with disabilities help you look sideways,
and in the process, solve some of the greatest problems.
Elise Roy
US Attorney and inclusive design advocate
“
• Good wayfinding may be a bit
like making good porridge.
• Apologies to those who are not
fans of analogies or the story of
the three little bears.
• The “Goldilocks” point is
enough (size, clarity, position,
format) for most people to
perceive and understand, but
not too much to overwhelm or
confuse
A little much signage
• Consider the “visual noise” of
the environment
• Just like good web design or
print design, the blank space is
as important as the elements to
create visual hierarchy
• Contextual visual noise is
important to consider
– Varying numbers of people,
traffic or other visual
distractions
A little too much visual noise
Not quite enough!
Wayfinding can sometimes be helpful, even in the home
Signs for people with memory loss
For better or worse, the people who design the
touchpoints of society determine who can participate
and who’s left out.
Often unwittingly”.
Kat Holmes
Ex. Microsoft Inclusive Design
Current Director of User Experience Google
“
A future thought to leave you with. Ready for immersive design.
Designing signs in virtual space - VR
Or, designing physical signage that connect to digital overlays
How AR allows information to be adapted to personal needs
Copenhagen Airport
Their new 360-degree wayfinding app
Treat design as the challenge
And we can all enjoy the experience … however we most prefer
www.openinclusion.com
@openforaccess
better experiences for all
Thanks for your time!
christine@openinclusion.com
07478 335028

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Wayfinding design that supports cognitive diversity - Open Inclusion 240402019

  • 1. For the Sign Design Society April 2019 Open Inclusion Christine Hemphill Designing signs that support cognitive diversity
  • 2. open.inclusion open.insights open.access open.minds open.ability open.value We provide: • Usability testing and insight • Market research • Inclusion-led innovation • Universal design solutions • Workplace inclusion Open Inclusion is an accessibility, research and innovation consultancy. Designing better experiences
  • 3. Who am I? Christine Hemphill Managing Director, Open Inclusion Customer experience, design for all Research and user insight from the edges in Exclusion buster Inclusion-led innovation
  • 4. But not very easy to see. Invisible disability is a thing. Quite a big thing.
  • 5. “Disabled” “Impaired” Situationally / temporarily impaired In the UK 1 in 5 have a stated disability, 1 in 3 have a significant impairment at any point in time and 100% of us have access needs from time to time We all have varying physical and cognitive abilities
  • 6. What you see isn’t what you get Of people with a disability, only 1 in 3 are visible
  • 7. 10% of £23.50 To do 1/ ? Walk for MS Words Co-ordination Speech What you see isn’t what you get Of people with a disability, only 1 in 3 are visible
  • 8. What are you thinking?
  • 9. Mental and physical health MoodEducation and learned skills Genetics Environment - past and present How and what you think is influenced by…
  • 10. Which means we are all wired slightly or significantly differently
  • 11. Desigual campaign Sept 18 “DIFFERENCE IS WHAT WE ALL HAVE IN COMMON” We are all different. Some differences are visible, most are hidden, many are variable
  • 12. Feeling more resilient Over Time Feeling more vulnerable Humans are not static sets of capabilities, needs and preferences. We all fluctuate in and around our personal “normal”
  • 13. S q e ll 11 25+ … ! • Memory • Learning • Understanding • Attention and focus • Social interactions • Reading or numeracy skills • Content filtering • Mental health • Confidence • Language and speech Neuro diversity represents many differing needs
  • 14. Dementia such as Alzheimer’s Down’s Syndrome, FragileX Aphasia, intellectual disabilities ADHD, CDD Autism spectrum, anxiety Dyslexia, dyscalculia Autism spectrum Mood disorders, PTSD, psychosis Anxiety, depression, eating disorders Tourette’s, aphasia, apraxia • Memory • Learning • Understanding • Attention and focus • Social interactions • Reading or numeracy skills • Filtering • Mental health • Confidence • Language and speech A designer needs to understand needs not labels These differences have a broad range of causes and names
  • 15. Model credit to Jamie + Lion Actioning Planning Doing Processing Recall Filtering Deciding Receiving Perception Comprehension ST/LT memory A cognitive model – three major differing functions
  • 16. “ You have to ‘locate’ yourself, you have to ‘locate’ objects, you have to make inferences, you have to make connections, you have to find ‘a road’ from A to B… all of those are metaphors but the underlying structure is quite similar; you have to make decisions, you have to memorise something, you have to bring to bear some kind of expertise.” Psychologist Christoph Hölscher, Chair of Cognitive Science ETH, Zurich, Switzerland Wayfinding is cognitively complex
  • 17. 5. Build • Staged / agile • Measure • Learn 4. Test • Journey based • Functional • Range of users • Extreme users 3. Prototype • Low fidelity • High fidelity • Modular • Co-create • Testable 2. Design • Create guidelines • User centred • Accessibility, usability, delight • Get creative • Co-design 1. Ask and learn • A broad range of target users • Extreme users • Contextual • Create personas or other design tools 1. Ask and learn 2. Design 3. Prototype 4. Test 5. Build So how do you design for cognitive diversity?
  • 18. Empathy exercises are limited for any needs
  • 19. • get drunk • operate in a different language • get very stressed • &/or really tired or potentially rather unethical • VR A day with dementia • Autism VR But really very limited when it comes to cognitive diversity,
  • 20. • Description of design elements • Walkthroughs • Paper / cardboard designs • Design overlayed on images of place • Virtual Reality • Augmented Reality • Prototype physical demonstrations • Pilot areas • Live environment Test your designs prototyping from rough to ready
  • 21. Variation in cognitive approach • Learning • Memory • Social interaction / attention • Mental health / anxiety Variation in use • Behaviours • Needs and preferences • Motivations • Attitudes • Demographics SWIM = Someone Who Isn’t Me SWIM to success
  • 22. When we design for disability first, we often stumble upon solutions that are not only inclusive, but also are often better than when we design for the norm. Let people with disabilities help you look sideways, and in the process, solve some of the greatest problems. Elise Roy US Attorney and inclusive design advocate “
  • 23. • Good wayfinding may be a bit like making good porridge. • Apologies to those who are not fans of analogies or the story of the three little bears. • The “Goldilocks” point is enough (size, clarity, position, format) for most people to perceive and understand, but not too much to overwhelm or confuse A little much signage
  • 24. • Consider the “visual noise” of the environment • Just like good web design or print design, the blank space is as important as the elements to create visual hierarchy • Contextual visual noise is important to consider – Varying numbers of people, traffic or other visual distractions A little too much visual noise
  • 26. Wayfinding can sometimes be helpful, even in the home Signs for people with memory loss
  • 27. For better or worse, the people who design the touchpoints of society determine who can participate and who’s left out. Often unwittingly”. Kat Holmes Ex. Microsoft Inclusive Design Current Director of User Experience Google “
  • 28. A future thought to leave you with. Ready for immersive design. Designing signs in virtual space - VR
  • 29. Or, designing physical signage that connect to digital overlays How AR allows information to be adapted to personal needs
  • 30. Copenhagen Airport Their new 360-degree wayfinding app
  • 31. Treat design as the challenge
  • 32. And we can all enjoy the experience … however we most prefer
  • 33. www.openinclusion.com @openforaccess better experiences for all Thanks for your time! christine@openinclusion.com 07478 335028