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Equal Pay Day
Workshop - BPW Awareness Campaign
  29th February, CSW 56, New York




          •   Dr Bettina Schleicher
          •    Past President 2004-2008 BPW Germany, Chair Equal Pay Day
              Taskforce BPW International
Subjects I want to discuss
•   1. Facts
•   2. EPD Awareness Campaign
•   3. The Spread of EPD
•   4. Interesting ideas how to reach a
       large number of people


               •   Dr Bettina Schleicher
               •   BPW e.V., Past President 2004-2008, Chair, Equal Pay Day Taskforce
Basic Facts
• A wage gap exists at all
  levels, in all countries



• Lower wage rates = lower
  lifetime earnings




                 •   Dr Bettina Schleicher
                 •    Past President 2004-2008 BPW Germany, Chai, Equal Pay Day
                     Taskforce BPW International
International Pay Gaps (2010)
 Data published by the Parliament of Canada




               •   Dr Bettina Schleicher
               •   Past President 2004-2008 BPW Germany , Chair Equal Pay Day
                   Taskforce BPW International
Reasons for the Income Gap
• Gender stereotypes
• Gender roles
  – Women working part-time
  – Working in lower-paying trades
  – Interrupting careers more often for care-giving in their
    families
  – Fewer women work in executive positions than men
  – Not negotiating salaries as much as men
• The way boys and girls choose their careers
                    •   Dr Bettina Schleicher
                    •    Past President 2004-2008 BPW Germany, Chair Equal Pay Day
                        Taskforce BPW International
EPD Awareness Campaign

In 2009, BPW started
the Equal Pay Day
Awareness Campaign
at the 53r Commission
on the Status of
Women in NY


                                                         New York 2009


                  •   Dr Bettina Schleicher
                  •    Past President 2004-2008 BPW Germany, Chair Equal Pay Day
                      Taskforce BPW International
EPD Awareness Campaign
• Works for the introductions of more EPDs worldwide
• Has established networking for worldwide activities




                 •   Dr Bettina Schleicher
                 •    Past President 2004-2008 BPW Germany, Chair Equal Pay Day
                     Taskforce BPW International
Multiply:

                                           Calculate an EPD
                           52
                        weeks/year
            5 working
            days/week


                                                   An EPD marks the end of the period of extra
                    Your                           days in the year that women must work in
                 country‘s                         order to achieve the same wages that men
                 wage gap
                   (in %)                          earned the previous fiscal year




The number of additional days women must work to earn
men‘s wages—the last of these days after the end of the
financial year is the Equal Pay Day!



                                 •   Dr Bettina Schleicher
                                 •    Past President 2004-2008 BPW Germany, Chair Equal Pay Day   8
                                     Taskforce BPW International
What we do on EPD?
• 1. Go public about equal pay
• 2. wear red bags
• 3. organize events




             •   Dr Bettina Schleicher
             •   BPW e.V., Past President 2004-2008, Chair, Equal Pay Day Taskforce
What We Want to Achieve
• A transparent salary system for companies
• Equal number of women on committees or in executive
  positions as men
• Inform women so they can act with more confidence
• Improved conditions for working mothers
• Discrimination-free job evaluation
• More women in full-time jobs



                        EPD Bielefeld,
                        Germany 2011


                   •   Dr Bettina Schleicher
                   •    Past President 2004-2008 BPW Germany, Chair Equal Pay Day
                       Taskforce BPW International                                  10
The Spread of EPD
     Since then other BPW federations have
     established their own Equal Pay Days:
• 2009 Austria, France, The Netherlands, The UK,
  Australia, Switzerland
• 2010 Belgium, Czech Republic, Poland, Estonia,
  Finland, Hungary, New Zeland, Italy, Luxembourg

 2011 European
  Comission, Korea,
  European Union, Canada,
  Argentina, Greece
              •   Dr Bettina Schleicher
              •    Past President 2004-2008 BPW Germany, Chair Equal Pay Day
                  Taskforce BPW International
EPD 2011 was very successful
        worldwide
    Korea on the 21st of May 2011




             •   Dr Bettina Schleicher
             •   Past President 2004-2008 BPW Germany, Chair Equal Pay Day
                 Taskforce BPW International
Australia on the 1st of September 2011




             •   Dr Bettina Schleicher
             •    Past President 2004-2008 BPW Germany, Chair Equal Pay Day
                 Taskforce BPW International
New Zealand on the 18th of February 2011




            •   Dr Bettina Schleicher
            •    Past President 2004-2008 BPW Germany, Chair Equal Pay Day
                Taskforce BPW International
Switzerland on the 11th of March 2011




              •   Dr Bettina Schleicher
              •    Past President 2004-2008 BPW Germany, Chair Equal Pay Day
                  Taskforce BPW International
Canada on the 18th of March 2011




          •   Dr Bettina Schleicher
          •    Past President 2004-2008 BPW Germany, Chair Equal Pay Day
              Taskforce BPW International
Germany on the 25th of March




        •   Dr Bettina Schleicher
        •    Past President 2004-2008 BPW Germany, Chair Equal Pay Day
            Taskforce BPW International
The USA on the 12th of April 2011




           •   Dr Bettina Schleicher
           •    Past President 2004-2008 BPW Germany, Chair Equal Pay Day
               Taskforce
Austria on the 13th of April 2011




             •   Dr Bettina Schleicher
             •    Past President 2004-2008 BPW Germany, Chair Equal Pay Day
                 Taskforce BPW International
France on the 15 of April 2011




         •   Dr Bettina Schleicher
         •   Past President 2004-2008 BPW Germany, Chair Equal Pay Day
             Taskforce BPW International
EPD 2012 is going to be
     even more successful
•   2nd March : 2nd European Pay Day
• 5th March: NEW! Ukraine
•   7th March: Switzerland
•   15th March: France
•   18th March: Canada
•   23rd March: Germany
•   26th March: Belgium
• 29th March: NEW! Bulgaria
•   5th April: Austria
•   14th April: The UK
•   15th April: Italy
•   15th April: Spain
•   17th April: The USA
• 4th June: NEW! Japan
                          •   Dr Bettina Schleicher
                          •    Past President 2004-2008 BPW Germany, Chair Equal Pay Day
                              Taskforce BPW International
Interesting ideas how to reach
   a large number of people
• Estonia 15th of April 2010 - restaurants and cafes offer the
  same meals for 2 different prices. Estonian language gives a
  humorous chance playing on content words. The word „gap“ means
  also „salmon“. So most of the restaurants offered salmon=gap
  sandwiches, salads or soup. Meals, snacks „with dill“ refer to male
  and „without dill“ to female




                     •   Dr Bettina Schleicher
                     •   Past President 2004-2008 BPW Germany, Chair Equal Pay Day
                         Taskforce BPW International
• Giant Slalom in Germany,
• Hildesheim organized a bike race through the
  number “23” for the wage gap percentage.




                  •   Dr Bettina Schleicher
                  •   Past President 2004-2008 BPW Germany, Chair Equal Pay Day
                      Taskforce BPW International
Lining national monuments
Brandenburg Gate
American Embassy Berlin
  Brandenburg Gate
American Embassy Berlin
• Berlin, Germany
  Shops offer 23 % discount for women
  at an „Unhappy Hours“ and others,
  like cafes, hairdressers, wellness
  clubs and gyms.
• www.23-procent.de updates a list of
  participating stores every year

      • 2010 – over 40 participating stores
      • 2011 – about 90 participating stores
      • 2012 - we are expecting over 100 !!!




                     •   Dr Bettina Schleicher
                     •    Past President 2004-2008 BPW Germany, Chair Equal Pay Day
                         Taskforce BPW International
• Germany, Equal Pay Day 2011 with
                  IKEA
 Women‘s favourite IKEA articles at
  23 % (pay gap in Germany) reduced
  price for one week in 45 IKEA chain –
  stores.




                   •   Dr Bettina Schleicher
                   •   Past President 2004-2008 BPW Germany, Chair Equal Pay Day
                       Taskforce BPW International
Red „ London Bus“ in Göttingen,
           Germany




           •   Dr Bettina Schleicher
           •    Past President 2004-2008 BPW Germany, Chair Equal Pay Day
               Taskforce BPW International
• Movie evening in
  Switzerland and Germany:
  „We want sex“ is a british
  movie, that dramatises the
  Ford sewing machinists
  strike of 1968 that aimed for
  equal pay for women




                      •   Dr Bettina Schleicher
                      •    Past President 2004-2008 BPW Germany, Chair Equal Pay Day
                          Taskforce BPW International
• It is important to involve the male
    Members of Parlament and politicians
    in the compain of EPD because „pay
     equity is everyone’s issue“




• Mambers of Parlament,           • Male politicians for                   • Member of
  New Zealand                       EPD, Australia                           Parlament,
                          •   Dr Bettina Schleicher                          Germany
                          •    Past President 2004-2008 BPW Germany, Chair Equal Pay Day
                              Taskforce BPW International
Don‘t forget the red EPD
 balloons and postcards




        •   Dr Bettina Schleicher
        •    Past President 2004-2008 BPW Germany, Chair Equal Pay Day
            Taskforce BPW International
Release red air balloons
Catchy video clips for EPD:
• Austria: http://www.youtube.com/watch?v=mnbizpT3q_c
• Belgium:
  http://www.youtube.com/watch?v=QG67ZFBO1DE&feature=relmfu
  http://www.youtube.com/watch?feature=player_embedded&v=xCc1
  B5M76Kg
• http://www.youtube.com/watch?v=d3R8kwauHgQ
• The USA:
• http://www.youtube.com/watch?v=mJITEj_qIkE&feature=related
• http://www.youtube.com/watch?v=6yad6r_xC00&feature=related
• Australia:
  http://www.youtube.com/watch?v=gLln3KmMT7M&feature=player_e
  mbedded


                   •   Dr Bettina Schleicher
                   •    Past President 2004-2008 BPW Germany, Chair Equal Pay Day
                       Taskforce BPW International
• Create your national Equal Pay Day website like:
• Switzerland: www.equalpayday.ch
• Germany: www.equalpayday.de
• Austria: www.equalpayday.at
• Austrialia: www.equalpayday.com.au
• Belgium: www.equalpayday.be
• Czech Republic: www.equalpayday.cz

• Update all news about the EPD campaign in your
  country on the international activity portal

              www.equal-pay-day.com

that helps propagate the EPD awereness campaign
    by showing the Equal Pay Day Events from all
                  over the world
                      •   Dr Bettina Schleicher
                      •    Past President 2004-2008 BPW Germany, Chair Equal Pay Day
                          Taskforce BPW International
Thank you for your attention




          •   Dr Bettina Schleicher
          •    Past President 2004-2008 BPW Germany, Chair Equal Pay Day
              Taskforce BPW International

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Epd Side Event 2012 CSW 56 New York

  • 1. Equal Pay Day Workshop - BPW Awareness Campaign 29th February, CSW 56, New York • Dr Bettina Schleicher • Past President 2004-2008 BPW Germany, Chair Equal Pay Day Taskforce BPW International
  • 2. Subjects I want to discuss • 1. Facts • 2. EPD Awareness Campaign • 3. The Spread of EPD • 4. Interesting ideas how to reach a large number of people • Dr Bettina Schleicher • BPW e.V., Past President 2004-2008, Chair, Equal Pay Day Taskforce
  • 3. Basic Facts • A wage gap exists at all levels, in all countries • Lower wage rates = lower lifetime earnings • Dr Bettina Schleicher • Past President 2004-2008 BPW Germany, Chai, Equal Pay Day Taskforce BPW International
  • 4. International Pay Gaps (2010) Data published by the Parliament of Canada • Dr Bettina Schleicher • Past President 2004-2008 BPW Germany , Chair Equal Pay Day Taskforce BPW International
  • 5. Reasons for the Income Gap • Gender stereotypes • Gender roles – Women working part-time – Working in lower-paying trades – Interrupting careers more often for care-giving in their families – Fewer women work in executive positions than men – Not negotiating salaries as much as men • The way boys and girls choose their careers • Dr Bettina Schleicher • Past President 2004-2008 BPW Germany, Chair Equal Pay Day Taskforce BPW International
  • 6. EPD Awareness Campaign In 2009, BPW started the Equal Pay Day Awareness Campaign at the 53r Commission on the Status of Women in NY New York 2009 • Dr Bettina Schleicher • Past President 2004-2008 BPW Germany, Chair Equal Pay Day Taskforce BPW International
  • 7. EPD Awareness Campaign • Works for the introductions of more EPDs worldwide • Has established networking for worldwide activities • Dr Bettina Schleicher • Past President 2004-2008 BPW Germany, Chair Equal Pay Day Taskforce BPW International
  • 8. Multiply: Calculate an EPD 52 weeks/year 5 working days/week An EPD marks the end of the period of extra Your days in the year that women must work in country‘s order to achieve the same wages that men wage gap (in %) earned the previous fiscal year The number of additional days women must work to earn men‘s wages—the last of these days after the end of the financial year is the Equal Pay Day! • Dr Bettina Schleicher • Past President 2004-2008 BPW Germany, Chair Equal Pay Day 8 Taskforce BPW International
  • 9. What we do on EPD? • 1. Go public about equal pay • 2. wear red bags • 3. organize events • Dr Bettina Schleicher • BPW e.V., Past President 2004-2008, Chair, Equal Pay Day Taskforce
  • 10. What We Want to Achieve • A transparent salary system for companies • Equal number of women on committees or in executive positions as men • Inform women so they can act with more confidence • Improved conditions for working mothers • Discrimination-free job evaluation • More women in full-time jobs EPD Bielefeld, Germany 2011 • Dr Bettina Schleicher • Past President 2004-2008 BPW Germany, Chair Equal Pay Day Taskforce BPW International 10
  • 11. The Spread of EPD Since then other BPW federations have established their own Equal Pay Days: • 2009 Austria, France, The Netherlands, The UK, Australia, Switzerland • 2010 Belgium, Czech Republic, Poland, Estonia, Finland, Hungary, New Zeland, Italy, Luxembourg  2011 European Comission, Korea, European Union, Canada, Argentina, Greece • Dr Bettina Schleicher • Past President 2004-2008 BPW Germany, Chair Equal Pay Day Taskforce BPW International
  • 12. EPD 2011 was very successful worldwide Korea on the 21st of May 2011 • Dr Bettina Schleicher • Past President 2004-2008 BPW Germany, Chair Equal Pay Day Taskforce BPW International
  • 13. Australia on the 1st of September 2011 • Dr Bettina Schleicher • Past President 2004-2008 BPW Germany, Chair Equal Pay Day Taskforce BPW International
  • 14. New Zealand on the 18th of February 2011 • Dr Bettina Schleicher • Past President 2004-2008 BPW Germany, Chair Equal Pay Day Taskforce BPW International
  • 15. Switzerland on the 11th of March 2011 • Dr Bettina Schleicher • Past President 2004-2008 BPW Germany, Chair Equal Pay Day Taskforce BPW International
  • 16. Canada on the 18th of March 2011 • Dr Bettina Schleicher • Past President 2004-2008 BPW Germany, Chair Equal Pay Day Taskforce BPW International
  • 17. Germany on the 25th of March • Dr Bettina Schleicher • Past President 2004-2008 BPW Germany, Chair Equal Pay Day Taskforce BPW International
  • 18. The USA on the 12th of April 2011 • Dr Bettina Schleicher • Past President 2004-2008 BPW Germany, Chair Equal Pay Day Taskforce
  • 19. Austria on the 13th of April 2011 • Dr Bettina Schleicher • Past President 2004-2008 BPW Germany, Chair Equal Pay Day Taskforce BPW International
  • 20. France on the 15 of April 2011 • Dr Bettina Schleicher • Past President 2004-2008 BPW Germany, Chair Equal Pay Day Taskforce BPW International
  • 21. EPD 2012 is going to be even more successful • 2nd March : 2nd European Pay Day • 5th March: NEW! Ukraine • 7th March: Switzerland • 15th March: France • 18th March: Canada • 23rd March: Germany • 26th March: Belgium • 29th March: NEW! Bulgaria • 5th April: Austria • 14th April: The UK • 15th April: Italy • 15th April: Spain • 17th April: The USA • 4th June: NEW! Japan • Dr Bettina Schleicher • Past President 2004-2008 BPW Germany, Chair Equal Pay Day Taskforce BPW International
  • 22. Interesting ideas how to reach a large number of people • Estonia 15th of April 2010 - restaurants and cafes offer the same meals for 2 different prices. Estonian language gives a humorous chance playing on content words. The word „gap“ means also „salmon“. So most of the restaurants offered salmon=gap sandwiches, salads or soup. Meals, snacks „with dill“ refer to male and „without dill“ to female • Dr Bettina Schleicher • Past President 2004-2008 BPW Germany, Chair Equal Pay Day Taskforce BPW International
  • 23. • Giant Slalom in Germany, • Hildesheim organized a bike race through the number “23” for the wage gap percentage. • Dr Bettina Schleicher • Past President 2004-2008 BPW Germany, Chair Equal Pay Day Taskforce BPW International
  • 26. American Embassy Berlin Brandenburg Gate
  • 28. • Berlin, Germany Shops offer 23 % discount for women at an „Unhappy Hours“ and others, like cafes, hairdressers, wellness clubs and gyms. • www.23-procent.de updates a list of participating stores every year • 2010 – over 40 participating stores • 2011 – about 90 participating stores • 2012 - we are expecting over 100 !!! • Dr Bettina Schleicher • Past President 2004-2008 BPW Germany, Chair Equal Pay Day Taskforce BPW International
  • 29. • Germany, Equal Pay Day 2011 with IKEA Women‘s favourite IKEA articles at 23 % (pay gap in Germany) reduced price for one week in 45 IKEA chain – stores. • Dr Bettina Schleicher • Past President 2004-2008 BPW Germany, Chair Equal Pay Day Taskforce BPW International
  • 30. Red „ London Bus“ in Göttingen, Germany • Dr Bettina Schleicher • Past President 2004-2008 BPW Germany, Chair Equal Pay Day Taskforce BPW International
  • 31. • Movie evening in Switzerland and Germany: „We want sex“ is a british movie, that dramatises the Ford sewing machinists strike of 1968 that aimed for equal pay for women • Dr Bettina Schleicher • Past President 2004-2008 BPW Germany, Chair Equal Pay Day Taskforce BPW International
  • 32. • It is important to involve the male Members of Parlament and politicians in the compain of EPD because „pay equity is everyone’s issue“ • Mambers of Parlament, • Male politicians for • Member of New Zealand EPD, Australia Parlament, • Dr Bettina Schleicher Germany • Past President 2004-2008 BPW Germany, Chair Equal Pay Day Taskforce BPW International
  • 33. Don‘t forget the red EPD balloons and postcards • Dr Bettina Schleicher • Past President 2004-2008 BPW Germany, Chair Equal Pay Day Taskforce BPW International
  • 34. Release red air balloons
  • 35. Catchy video clips for EPD: • Austria: http://www.youtube.com/watch?v=mnbizpT3q_c • Belgium: http://www.youtube.com/watch?v=QG67ZFBO1DE&feature=relmfu http://www.youtube.com/watch?feature=player_embedded&v=xCc1 B5M76Kg • http://www.youtube.com/watch?v=d3R8kwauHgQ • The USA: • http://www.youtube.com/watch?v=mJITEj_qIkE&feature=related • http://www.youtube.com/watch?v=6yad6r_xC00&feature=related • Australia: http://www.youtube.com/watch?v=gLln3KmMT7M&feature=player_e mbedded • Dr Bettina Schleicher • Past President 2004-2008 BPW Germany, Chair Equal Pay Day Taskforce BPW International
  • 36. • Create your national Equal Pay Day website like: • Switzerland: www.equalpayday.ch • Germany: www.equalpayday.de • Austria: www.equalpayday.at • Austrialia: www.equalpayday.com.au • Belgium: www.equalpayday.be • Czech Republic: www.equalpayday.cz • Update all news about the EPD campaign in your country on the international activity portal www.equal-pay-day.com that helps propagate the EPD awereness campaign by showing the Equal Pay Day Events from all over the world • Dr Bettina Schleicher • Past President 2004-2008 BPW Germany, Chair Equal Pay Day Taskforce BPW International
  • 37. Thank you for your attention • Dr Bettina Schleicher • Past President 2004-2008 BPW Germany, Chair Equal Pay Day Taskforce BPW International