Sounds About Write

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If you run a business, you know that video is the hottest sales and marketing tool going. And there’s no shortage of companies eager to produce yours. So how do you choose? You could go for special effects glam, boring talking head monologues, or even cute animated characters that are somehow meant to influence prospects to buy from you. But if you’re in the B2B world, particularly in a more complex sales environment, that’s just not going to cut it. You need a video that works like a 24/7 version of your best sales person; a video that cuts through the noise and educates prospects about what you do, why it matters, and what’s in it for them if they choose to work with you. That’s wha...

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