How to Utilize Social Media When Your Boss Doesn’t Get It Jason Mudd, YesLouisville!

2. Attention Marketer | Purveyor Of Positivity | Connector
Jason Mudd
Jason@YesLouisville.com
Founder of Yes Brands [YesBrands.org]
YesLouisville.com [Louisville Blog]
@YesLouisville
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Louisville or Inspiration
Series Apparel. Good Until 11/6/17.

3. How To Do Social Media At Work
When Your Boss Doesn’t Get it
• Introduction- Who Is Jason Mudd
• Introduction To Problem
• How To Address The Problem
• When All Else Fails

4. Work Together
• Communication Is Key
• CEO’s & Managers Expect Content To Immediately Generate
Higher Sales
• Explain The Slow Growth Of Social Content
• Building An Audience
• Creating Trust
• Answer: Be Very Clear With Expectations
• Explain The Process

5. Speak Their Language
• As Marketers, We Try To Speak The Language Of Our
Customers
• We Need To Address Our CEO’s & Managers THE SAME
WAY!
• CEO’s and Managers Are Driven By Analytics- Bottom
Line Driven
• Show Them Figures, i.e. Website Visits and Increases
• Things That Can Show Progress

6. Be PROACTIVE
• Show Results BEFORE You Are Asked For Them
• When You Get Excited About A Post That Has Good
Engagement Or Sharing, Share The Excitement!
• Send An Email
• Learn To Create Reports In Google Analytics Or Your
Management Suite
• Many Think Content Creators Can Only Focus On
Creating Content. Show Them You Know More.

7. Over Communicate
• Your Relationship With Leadership Is LIKE ANY OTHER
RELATIONSHIP
• It Will Benefit From Good Communication
• Talk Often
• Be Open About Positives, But OWN THE NEGATIVES
• Come Up With Solutions To Problems BEFORE You’re
Asked For Them!
• Set Goals And Communicate Them. Follow Up With Progress

8. Common Misconceptions
• Social Media Doesn’t Add To The Bottom Line
• Why? Lack Of Understanding About How Marketing In
General Works
• IT’s ABOUT ATTENTION
• Stat- YouTube Reaches More Adults 18-34 Than
ANY Cable Network
• Stat- YouTube Is The Second Largest Search
Network

9. Common Misconceptions
• Social Media Is For Entertainment NOT BUSINESS
• “Marketers Ruin Everything” - Gary Vee
• Every Single Social Network Has A Targeted Ad
Component
• Social Media And Content Marketing Is Like A Gateway
Drug

10. Common Misconceptions
• Social Media Is A One Person Show
• Truth- Social Media Should Be A Part Of Everyone’s
Job
• Social Media Benefits EVERY Department

11. Social Media Benefits Every
Department
• HR—> SM Gives Access To A HUGE Hiring Pool
• If You’re Not Using SM For Hiring You’re Missing A
Opportunity To Connect With Potential Employees
• Can Showcase What YOU Offer To Applicants
• Sales—> Give Info About Leads, New Clients &
COMPETITORS
• Customer Service: 60% Of Consumers Use SM For
Product Inquiries & Complaints

12. Bosses Don’t Need To
Engage
• Truth: CEO’s That Engage On SM are 25% More Likely
To Be Seen As Friendly
• 80% Of SM Users Believe Bosses Engaged In SM Are
Better Leaders & Enhance Brand Image
• EX: Richard Branson (Virgin), Brian Chesky (AirBnB)

13. Many CEO’s Don’t Understand
The Marketing Funnel
• Awareness: Social Media GRABS
ATTENTION
• Interest: Repetition On SM
Develops Interest
• Discovery: Good Content Shows
VALUE + Of Product
• Sales: Products Can Be
Purchased Directly Via Social
Sites, FB Stores
• Retention: Can Allow For Easy
ReMarketing & Avenues For
Customer Service

14. Show Your Boss Competitors
On Social Media
• Show Specifics About How Their Social Following Relates
To Yours. Highlight Where They Are Doing Things Better
• Ask Them How Their
Customers/Distributors/Retailers/Investors Would
Perceive Their Brand At The Bottom Of The Social
Influencer List?
• This Can Help To Fuel Emotional Competition To Spark
Engagement

15. Use 3rd Party Validation
• Firms Like Ours (Yes502Media.com) Can Be Hired To
Come Meet With Company Leadership
• 3rd Party Validation Is A Strong Tool In Getting Your
Point Across
• Nothing YOU Say About Yourself Will Have As Much
Impact As What Others Say On Your Behalf