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SOCIAL TV 2.0: integrating social networks into TV

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Following the launch of the "Watch with Twitter" app on Orange TV in partnership with Twitter, what are the key challenges, success factors and lessons to be learned for the integration of social networks into the live TV experience? Presented at OTT TV World Summit 2015 #OTTTV15 http://ottworldsummit.com/speaker/christophe-rufin/

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SOCIAL TV 2.0: integrating social networks into TV

  1. 1. 1 OTT TV World Summit - Orange - @christopherufin SOCIAL TV 2.0: INTEGRATING SOCIAL NETWORKS INTO TV Christophe Rufin Orange Director, Cloud,TV &Entertainment Ecosystems Twitter: @christopherufin 9th - 12th November 2015 Millennium Gloucester Hotel, London, UK
  2. 2. 2 OTT TV World Summit - Orange - @christopherufin Orange and contents
  3. 3. 3 OTT TV World Summit - Orange - @christopherufin Open-innovation
  4. 4. 4 OTT TV World Summit - Orange - @christopherufin Watch with Twitter
  5. 5. 5 OTT TV World Summit - Orange - @christopherufin Watch with Twitter
  6. 6. 6 OTT TV World Summit - Orange - @christopherufin Orange + Twitter: a breakthrough live experience Social TV Innovation Of The Year
  7. 7. 7 OTT TV World Summit - Orange - @christopherufin 2,3MActive Twitter users over 6MOrange TV HH Watch with Twitter market figures - France meet Source: http://www.blogdumoderateur.com/chiffres-twitter/
  8. 8. 8 OTT TV World Summit - Orange - @christopherufin Impact of Social TV over audience source: Nielsen Nov. 2014
  9. 9. 9 OTT TV World Summit - Orange - @christopherufin Impact of Social TV over audience +10% tweets on a show = +1,8% audience 7 days later source: Nielsen Nov. 2014
  10. 10. 10 OTT TV World Summit - Orange - @christopherufin The playground Adapted from The Verge – “Over the top: the new war for TV is just beginning” http://www.theverge.com/2012/11/12/3633984/future-of-tv-over-the-top
  11. 11. 11 OTT TV World Summit - Orange - @christopherufin What is TV? – according to broadcasters 87% OF BROADCAST PROGRAMS ARE WATCHED LIVE
  12. 12. 12 OTT TV World Summit - Orange - @christopherufin What is TV? – according to OTT
  13. 13. 13 OTT TV World Summit - Orange - @christopherufin What is TV? – our vision 1980 1990 2000 2010 2020 Sources: Wikipedia Commons, www.planar.com
  14. 14. 14 OTT TV World Summit - Orange - @christopherufin TV experience specifics  Premium  Passive  Shared
  15. 15. 15 OTT TV World Summit - Orange - @christopherufin Re-inventing the Twitter App for TV
  16. 16. 16 OTT TV World Summit - Orange - @christopherufin Consequences on the UI  Premium  Passive  Shared  leverage the screen real estate  simple interactions  no login
  17. 17. 17 OTT TV World Summit - Orange - @christopherufin The secret sauce: APIs  TV show ranking based on popularity algorithm  Matching of tweets based on hashtags, semantic analysis and machine learning
  18. 18. 18 OTT TV World Summit - Orange - @christopherufin That’s only a 1st step
  19. 19. 19 OTT TV World Summit - Orange - @christopherufin That’s only a 1st step  Quality over quantity  Build and learn  Blend the service into live TV
  20. 20. 20 OTT TV World Summit - Orange - @christopherufin Thanks To download this presentation: http://slideshare.net/christopherufin Follow me on Twitter! @christopherufin SOCIAL TV 2.0: INTEGRATING SOCIAL NETWORKS INTO TV OTT TV WORLD SUMMIT – 2015

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