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SLIDES: Allen, Christopher
(2014, July 22). “The
Proficiency Ladder”. Life With
Alacrity. Retrieved July 22,
2014, from http://
www.LifeWithAlacrity.com
The Proficiency

Ladder
ABSTRACT: “A proficiency model for
designing instructional design
objectives and to empower students
in their own learning. It is a hybrid
model based on principles from
Csikszentmihalyi’s concept of ‘Flow’.



This model has four basic +1 stages:
unlearned, basic familiarity,
practiced proficiency, mastery, and
reflective competence.”
© 2014 Christopher Allen

LifeWithAlacrity.com
Proficiency
Ladder
This is the Proficiency Ladder that I use in all of my
courses. It is a good model for instructional design
and to empower students in their own learning.
Hidden Transcript 2
photo credit: ATTRIBUTION&URL licensed CC-BY
Unlearned!
(unconscious!
incompetence)
Practiced Proficiency
(conscious!
competence)
Mastery
(unconscious
competence)
“Wow!”!
Second Nature
“Duh.”

Unawareness
Basic Familiarity!
(conscious!
incompetence)
“Hmm?”

Awareness
“Doh!”

Learning/Change
Flow The Proficiency Ladder uses Flow as one of
its basic design principles.
Hidden Transcript 3
photo credit: ATTRIBUTION&URL licensed CC-BY
Flow
Flow
Flow
Flow is Csikszentmihalyi’s (chick-sent-me-hi’s)
feeling of complete and energized focus in an activity,
with a high level of enjoyment and fulfillment.
Hidden Transcript 4
photo credit: Eva Lotta-Lamm licensed CC-BY-NC-SA
Flow Flow is balance between sufficient Challenge

and sufficient Ability to achieve Success.
Hidden Transcript 5
photo credit: ATTRIBUTION&URL licensed CC-BY
ABILITY
SUCCESS
CHALLENGE
Flow
Flow
Anxiety You loose Flow with too much Challenge

or too little Ability, causing Anxiety…
Hidden Transcript 6
photo credit: ATTRIBUTION&URL licensed CC-BY
Flow
Flow
ABILITY
SUCCESS
CHALLENGE
Anxiety
Anxiety …or, you loose Flow through Boredom

with too little Challenge or too much Ability.
Hidden Transcript 7
photo credit: ATTRIBUTION&URL licensed CC-BY
Flow
Flow
ABILITY
SUCCESS
Boredom
CHALLENGE
Anxiety
The Player’s
Journey
Amy Jo Kim shows how a ladder of Flow

is integral to the mastery of skills in games.
Hidden Transcript 8
photo credit: ATTRIBUTION&URL licensed CC-BY
Motivating

Flow
In Csikszentmihalyi’s Eight Channel Model of
Intrinsic Motivation, he notes people are more
motivated by Arousal, Control and Flow.
Hidden Transcript 9
photo credit: ATTRIBUTION&URL licensed CC-BY
Arousal

& Control
Thus maintaining Flow is a balancing act

— Arousal keeps you motivated,

Control helps keeps the stress down.
Hidden Transcript 10
photo credit: ATTRIBUTION&URL licensed CC-BY
SUCCESS
Arousal
Control
ABILITY
CHALLENGE
Flow
Flow
Avoiding Anxiety
& Boredom
Yet you still must avoid

Anxiety and Boredom.
Hidden Transcript 11
photo credit: ATTRIBUTION&URL licensed CC-BY
SUCCESS
Anxiety
Boredom
Arousal
Control
ABILITY
CHALLENGE
Flow
Flow
Emotions of
Flow
To balance Flow, it is helpful understand the
emotions of Flow. Early on Control leads to
Awareness — Arousal motivates you to Change.
Hidden Transcript 12
photo credit: ATTRIBUTION&URL licensed CC-BY
SUCCESS
Arousal
Control
ABILITY
CHALLENGE
“Wow!”!
Second Nature
“Duh.”

Unawareness
“Hmm?”

Awareness
“Doh!”

Learning/Change
Emotions of
Flow
But too much Arousal can lead Anxiety.

To much Control can lead to Boredom. All must

be balanced to Flow toward Mastery.
Hidden Transcript 13
photo credit: ATTRIBUTION&URL licensed CC-BY
SUCCESS
Anxiety
Boredom
Arousal
Control
ABILITY
CHALLENGE
“Wow!”!
Second Nature
“Duh.”

Unawareness
“Hmm?”

Awareness
“Doh!”

Learning/Change
“Woah!”

Overwhelm
“Ouch!”

The Wall
“Zzz.”

No Motivation
“Hrm.”

Not Relevant
Objective

Nouns
The nouns the Proficiency Ladder allow for
consistent use in course objectives.
Hidden Transcript 14
photo credit: ATTRIBUTION&URL licensed CC-BY
“Wow!”!
Second Nature
“Hmm?”

Awareness
“Doh!”

Learning/Change
Unlearned!
(unconscious!
incompetence)
Practiced Proficiency
(conscious!
competence)
Mastery
(unconscious
competence)
Basic Familiarity!
(conscious!
incompetence)
“Duh.”

Unawareness
Objective

Nouns
The evocative words Awareness, Learning/
Change and Second Nature, and the emotions
attached to them, are useful for students.
Hidden Transcript 15
photo credit: ATTRIBUTION&URL licensed CC-BY
“Wow!”!
Second Nature
“Hmm?”

Awareness
“Doh!”

Learning/Change
Unlearned!
(unconscious!
incompetence)
Practiced Proficiency
(conscious!
competence)
Mastery
(unconscious
competence)
Basic Familiarity!
(conscious!
incompetence)
“Duh.”

Unawareness
Learning
Objectives
An example: Here are the high level

learning objectives that I have in my

MBA course “Digital Influence”
Hidden Transcript 16
photo credit: ATTRIBUTION&URL licensed CC-BY
Digital Influence
“Learn how to use influence ethically

to effect positive change.”
Have a mastery of influence and persuasion within a
professional context.

Have a practiced proficiency in speaking authentically online
and be able to use this authenticity to effect ethical digital
influence in a variety of communication mediums.

Have a basic familiarity of digital skills and online tools.
Proficiency Ladder
and Objectives
This is what I share with my students

at the beginning of the course.
Hidden Transcript 17
photo credit: ATTRIBUTION&URL licensed CC-BY
Unlearned!
(unconscious!
incompetence)
Digital Skills
& Online
Tools
Speak
Authentically
Influence and
Persuasion
Affect Ethical
Digital
Influence
Mastery
(unconscious
competence)
“Wow!”!
Second Nature
“Duh.”

Unawareness
Basic Familiarity!
(conscious!
incompetence)
“Hmm?”

Awareness
Practiced Proficiency
(conscious!
competence)
“Doh!”

Learning/Change
Don’t Overwhelm
It is important that students know to

not go too far — Mastery is not required for
many of the skills I teach.
Hidden Transcript 18
photo credit: ATTRIBUTION&URL licensed CC-BY
Unlearned!
(unconscious!
incompetence)
Digital Skills
& Online
Tools
Speak
Authentically
Influence and
Persuasion
Affect Ethical
Digital
Influence
Mastery
(unconscious
competence)
“Wow!”!
Second Nature
“Duh.”

Unawareness
Basic Familiarity!
(conscious!
incompetence)
“Hmm?”

Awareness
Practiced Proficiency
(conscious!
competence)
“Doh!”

Learning/Change
Basic

Familiarity
Thus I tell students when to not dive deep,

as I am asking only for Awareness,

not Change. To feel “Hmm?”, not “Doh!”.
Hidden Transcript 19
photo credit: ATTRIBUTION&URL licensed CC-BY
Unlearned!
(unconscious!
incompetence)
Basic Familiarity!
(conscious!
incompetence)
Digital Skills
& Online
Tools
“Hmm?”

Awareness
“Duh.”

Unawareness
“Doh!”

Learning/Change
Practiced
Proficiency
At other times they need to be prepared

that the Learning may be difficult —

that Change is required.
Hidden Transcript 20
photo credit: ATTRIBUTION&URL licensed CC-BY
Unlearned!
(unconscious!
incompetence)
Affect Ethical
Digital
Influence
“Duh.”

Unawareness
Basic Familiarity!
(conscious!
incompetence)
“Hmm?”

Awareness
Practiced Proficiency
(conscious!
competence)
“Doh!”

Learning/Change
Mastery
Finally, students should understand that true
Mastery of a skill is achieved when they can say
“Wow!” because it became “Second Nature”.
Hidden Transcript 21
photo credit: ATTRIBUTION&URL licensed CC-BY
Unlearned!
(unconscious!
incompetence)
Mastery
(unconscious
competence)
Basic Familiarity!
(conscious!
incompetence)
Practiced Proficiency
(conscious!
competence)
Digital Skills
& Online
Tools
Speak
Authentically
Influence and
Persuasion
Affect Ethical
Digital
Influence
“Wow!”!
Second Nature
“Duh.”

Unawareness
“Hmm?”

Awareness
“Doh!”

Learning/Change
Evaluating
Objectives
As the course progresses, I can

have student’s self-evaluate their

performance using this same model.
Hidden Transcript 22
photo credit: ATTRIBUTION&URL licensed CC-BY
Where do you put yourself Today in regards to
Speaking Authentically Online?
“Wow!”

Second Nature!
“Aha!”

Learning/Change!
“Hmm?”

Awareness!
“Duh.”

Unawareness
Not a

Rubric
Note that the Proficiency Ladder is NOT a rubric, nor a
competency model. It does not sufficiently define specific
criteria or competition. It is is a point of PROGRESS.
Hidden Transcript 23
photo credit: ATTRIBUTION&URL licensed CC-BY
rubric noun ˈrü-brik, -ˌbrik
“A guide listing specific criteria for grading or scoring academic
papers, projects, or tests.”
[Latin: rubrica ‘red ochre, red coloring matter,’meaning ‘title or
heading of a book’]
com·pe·tence noun ˈkäm-pə-tən(t)s
“The ability to do something well : the quality or state of being
competent.”

[Latin: present participle of competere (see compete)]
pro·fi·cient adjective prə-ˈfi-shənt
“Well advanced in an art, occupation, or branch of knowledge.”

[Latin: proficere ‘accomplish, make progress’ pro forward +
facere to make]
Reflective
Competence
There is one more level of the Proficiency Ladder
— Reflective Competency is what is required to
discover how to teach something you’ve Mastered.
Hidden Transcript 24
photo credit: ATTRIBUTION&URL licensed CC-BY
Unlearned!
(unconscious!
incompetence)
Practiced Proficiency
(conscious!
competence)
Mastery
(unconscious
competence)
“Wow!”!
Second Nature
“Duh.”

Unawareness
Basic Familiarity!
(conscious!
incompetence)
“Hmm?”

Awareness
“Doh!”

Learning/Change
“<blink>?”

How Did I Do That?
Reflective
Competency

(conscious

reflection)

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The Proficiency Ladder

  • 1. SLIDES: Allen, Christopher (2014, July 22). “The Proficiency Ladder”. Life With Alacrity. Retrieved July 22, 2014, from http:// www.LifeWithAlacrity.com The Proficiency
 Ladder ABSTRACT: “A proficiency model for designing instructional design objectives and to empower students in their own learning. It is a hybrid model based on principles from Csikszentmihalyi’s concept of ‘Flow’.
 
 This model has four basic +1 stages: unlearned, basic familiarity, practiced proficiency, mastery, and reflective competence.” © 2014 Christopher Allen
 LifeWithAlacrity.com
  • 2. Proficiency Ladder This is the Proficiency Ladder that I use in all of my courses. It is a good model for instructional design and to empower students in their own learning. Hidden Transcript 2 photo credit: ATTRIBUTION&URL licensed CC-BY Unlearned! (unconscious! incompetence) Practiced Proficiency (conscious! competence) Mastery (unconscious competence) “Wow!”! Second Nature “Duh.”
 Unawareness Basic Familiarity! (conscious! incompetence) “Hmm?”
 Awareness “Doh!”
 Learning/Change
  • 3. Flow The Proficiency Ladder uses Flow as one of its basic design principles. Hidden Transcript 3 photo credit: ATTRIBUTION&URL licensed CC-BY Flow Flow
  • 4. Flow Flow is Csikszentmihalyi’s (chick-sent-me-hi’s) feeling of complete and energized focus in an activity, with a high level of enjoyment and fulfillment. Hidden Transcript 4 photo credit: Eva Lotta-Lamm licensed CC-BY-NC-SA
  • 5. Flow Flow is balance between sufficient Challenge
 and sufficient Ability to achieve Success. Hidden Transcript 5 photo credit: ATTRIBUTION&URL licensed CC-BY ABILITY SUCCESS CHALLENGE Flow Flow
  • 6. Anxiety You loose Flow with too much Challenge
 or too little Ability, causing Anxiety… Hidden Transcript 6 photo credit: ATTRIBUTION&URL licensed CC-BY Flow Flow ABILITY SUCCESS CHALLENGE Anxiety
  • 7. Anxiety …or, you loose Flow through Boredom
 with too little Challenge or too much Ability. Hidden Transcript 7 photo credit: ATTRIBUTION&URL licensed CC-BY Flow Flow ABILITY SUCCESS Boredom CHALLENGE Anxiety
  • 8. The Player’s Journey Amy Jo Kim shows how a ladder of Flow
 is integral to the mastery of skills in games. Hidden Transcript 8 photo credit: ATTRIBUTION&URL licensed CC-BY
  • 9. Motivating
 Flow In Csikszentmihalyi’s Eight Channel Model of Intrinsic Motivation, he notes people are more motivated by Arousal, Control and Flow. Hidden Transcript 9 photo credit: ATTRIBUTION&URL licensed CC-BY
  • 10. Arousal
 & Control Thus maintaining Flow is a balancing act
 — Arousal keeps you motivated,
 Control helps keeps the stress down. Hidden Transcript 10 photo credit: ATTRIBUTION&URL licensed CC-BY SUCCESS Arousal Control ABILITY CHALLENGE Flow Flow
  • 11. Avoiding Anxiety & Boredom Yet you still must avoid
 Anxiety and Boredom. Hidden Transcript 11 photo credit: ATTRIBUTION&URL licensed CC-BY SUCCESS Anxiety Boredom Arousal Control ABILITY CHALLENGE Flow Flow
  • 12. Emotions of Flow To balance Flow, it is helpful understand the emotions of Flow. Early on Control leads to Awareness — Arousal motivates you to Change. Hidden Transcript 12 photo credit: ATTRIBUTION&URL licensed CC-BY SUCCESS Arousal Control ABILITY CHALLENGE “Wow!”! Second Nature “Duh.”
 Unawareness “Hmm?”
 Awareness “Doh!”
 Learning/Change
  • 13. Emotions of Flow But too much Arousal can lead Anxiety.
 To much Control can lead to Boredom. All must
 be balanced to Flow toward Mastery. Hidden Transcript 13 photo credit: ATTRIBUTION&URL licensed CC-BY SUCCESS Anxiety Boredom Arousal Control ABILITY CHALLENGE “Wow!”! Second Nature “Duh.”
 Unawareness “Hmm?”
 Awareness “Doh!”
 Learning/Change “Woah!”
 Overwhelm “Ouch!”
 The Wall “Zzz.”
 No Motivation “Hrm.”
 Not Relevant
  • 14. Objective
 Nouns The nouns the Proficiency Ladder allow for consistent use in course objectives. Hidden Transcript 14 photo credit: ATTRIBUTION&URL licensed CC-BY “Wow!”! Second Nature “Hmm?”
 Awareness “Doh!”
 Learning/Change Unlearned! (unconscious! incompetence) Practiced Proficiency (conscious! competence) Mastery (unconscious competence) Basic Familiarity! (conscious! incompetence) “Duh.”
 Unawareness
  • 15. Objective
 Nouns The evocative words Awareness, Learning/ Change and Second Nature, and the emotions attached to them, are useful for students. Hidden Transcript 15 photo credit: ATTRIBUTION&URL licensed CC-BY “Wow!”! Second Nature “Hmm?”
 Awareness “Doh!”
 Learning/Change Unlearned! (unconscious! incompetence) Practiced Proficiency (conscious! competence) Mastery (unconscious competence) Basic Familiarity! (conscious! incompetence) “Duh.”
 Unawareness
  • 16. Learning Objectives An example: Here are the high level
 learning objectives that I have in my
 MBA course “Digital Influence” Hidden Transcript 16 photo credit: ATTRIBUTION&URL licensed CC-BY Digital Influence “Learn how to use influence ethically
 to effect positive change.” Have a mastery of influence and persuasion within a professional context. Have a practiced proficiency in speaking authentically online and be able to use this authenticity to effect ethical digital influence in a variety of communication mediums. Have a basic familiarity of digital skills and online tools.
  • 17. Proficiency Ladder and Objectives This is what I share with my students
 at the beginning of the course. Hidden Transcript 17 photo credit: ATTRIBUTION&URL licensed CC-BY Unlearned! (unconscious! incompetence) Digital Skills & Online Tools Speak Authentically Influence and Persuasion Affect Ethical Digital Influence Mastery (unconscious competence) “Wow!”! Second Nature “Duh.”
 Unawareness Basic Familiarity! (conscious! incompetence) “Hmm?”
 Awareness Practiced Proficiency (conscious! competence) “Doh!”
 Learning/Change
  • 18. Don’t Overwhelm It is important that students know to
 not go too far — Mastery is not required for many of the skills I teach. Hidden Transcript 18 photo credit: ATTRIBUTION&URL licensed CC-BY Unlearned! (unconscious! incompetence) Digital Skills & Online Tools Speak Authentically Influence and Persuasion Affect Ethical Digital Influence Mastery (unconscious competence) “Wow!”! Second Nature “Duh.”
 Unawareness Basic Familiarity! (conscious! incompetence) “Hmm?”
 Awareness Practiced Proficiency (conscious! competence) “Doh!”
 Learning/Change
  • 19. Basic
 Familiarity Thus I tell students when to not dive deep,
 as I am asking only for Awareness,
 not Change. To feel “Hmm?”, not “Doh!”. Hidden Transcript 19 photo credit: ATTRIBUTION&URL licensed CC-BY Unlearned! (unconscious! incompetence) Basic Familiarity! (conscious! incompetence) Digital Skills & Online Tools “Hmm?”
 Awareness “Duh.”
 Unawareness “Doh!”
 Learning/Change
  • 20. Practiced Proficiency At other times they need to be prepared
 that the Learning may be difficult —
 that Change is required. Hidden Transcript 20 photo credit: ATTRIBUTION&URL licensed CC-BY Unlearned! (unconscious! incompetence) Affect Ethical Digital Influence “Duh.”
 Unawareness Basic Familiarity! (conscious! incompetence) “Hmm?”
 Awareness Practiced Proficiency (conscious! competence) “Doh!”
 Learning/Change
  • 21. Mastery Finally, students should understand that true Mastery of a skill is achieved when they can say “Wow!” because it became “Second Nature”. Hidden Transcript 21 photo credit: ATTRIBUTION&URL licensed CC-BY Unlearned! (unconscious! incompetence) Mastery (unconscious competence) Basic Familiarity! (conscious! incompetence) Practiced Proficiency (conscious! competence) Digital Skills & Online Tools Speak Authentically Influence and Persuasion Affect Ethical Digital Influence “Wow!”! Second Nature “Duh.”
 Unawareness “Hmm?”
 Awareness “Doh!”
 Learning/Change
  • 22. Evaluating Objectives As the course progresses, I can
 have student’s self-evaluate their
 performance using this same model. Hidden Transcript 22 photo credit: ATTRIBUTION&URL licensed CC-BY Where do you put yourself Today in regards to Speaking Authentically Online? “Wow!”
 Second Nature! “Aha!”
 Learning/Change! “Hmm?”
 Awareness! “Duh.”
 Unawareness
  • 23. Not a
 Rubric Note that the Proficiency Ladder is NOT a rubric, nor a competency model. It does not sufficiently define specific criteria or competition. It is is a point of PROGRESS. Hidden Transcript 23 photo credit: ATTRIBUTION&URL licensed CC-BY rubric noun ˈrü-brik, -ˌbrik “A guide listing specific criteria for grading or scoring academic papers, projects, or tests.” [Latin: rubrica ‘red ochre, red coloring matter,’meaning ‘title or heading of a book’] com·pe·tence noun ˈkäm-pə-tən(t)s “The ability to do something well : the quality or state of being competent.”
 [Latin: present participle of competere (see compete)] pro·fi·cient adjective prə-ˈfi-shənt “Well advanced in an art, occupation, or branch of knowledge.”
 [Latin: proficere ‘accomplish, make progress’ pro forward + facere to make]
  • 24. Reflective Competence There is one more level of the Proficiency Ladder — Reflective Competency is what is required to discover how to teach something you’ve Mastered. Hidden Transcript 24 photo credit: ATTRIBUTION&URL licensed CC-BY Unlearned! (unconscious! incompetence) Practiced Proficiency (conscious! competence) Mastery (unconscious competence) “Wow!”! Second Nature “Duh.”
 Unawareness Basic Familiarity! (conscious! incompetence) “Hmm?”
 Awareness “Doh!”
 Learning/Change “<blink>?”
 How Did I Do That? Reflective Competency
 (conscious
 reflection)