April 26, 2022 - RevOps HUG - FINAL.pdf

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The document summarizes an inaugural RevOps HubSpot User Group meeting. It includes an agenda for the meeting which covers introductions, definitions of RevOps, HubSpot's growth platform, and a question and answer session. Short biographies are provided for the two hosts, Christopher Antonopoulos and Kyle Jepson. Jepson then discusses what Revenue Operations is and its importance in seamless customer experiences, scaling businesses, and breaking linear growth. An overview of the Revenue Operations Certification is also presented. Finally, the meeting wraps up by inviting attendees to future RevOps HUG meetings and providing contact information.

Marketing

Agenda
1. Introductions
2. What Is RevOps? (Definition)
3. HubSpot’s Growth Platform
4. Questions and Answers
5. Wrap Up

PRIVATE & CONFIDENTIAL © 2022 Measured Results Marketing | measuredresultsmarketing.com
Christopher Antonopoulos
Founder and CEO of Measured Results Marketing
• 4x HubSpot Sales Lion, INBOUND speaker and 7x attendee
• Enjoys Fishing Fridays with his 8-year old son
and his 2 furry, four-legged brothers
• Spends as much time outside as possible
• Connoisseur of gummy bears and pringles

Kyle Jepson
● Author of six HubSpot Academy
certiﬁcations.
● Big fan of raw veggies, tortilla
chips, and Billy Joel.
● Married father of three.
● Bishop of a Latter-day Saint
congregation.
Inbound Sales Professor

What is Revenue Operations?
Revenue operations, or RevOps, is the people,
processes, systems, and data that control how your
business generates revenue.

➔ Seamless customer experience
➔ Moving from start-up to scale-up
➔ Breaking linear growth
Why is RevOps important?

The Revenue Operations Certification
● Introduction to Revenue Operations
● RevOps to the Flywheel
● Holding Your Teams Accountable With an SLA
● How to Map a Sales Process
● Systems Management for RevOps
● Communicating the Value of RevOps to Company Leaders
● Structuring Your RevOps Team
● Hiring RevOps Team Members
● Evaluating and Iterating Your RevOps Strategy

Education
Revenue Operations Certiﬁcation (NEW!)
Introduction to Operations Hub
Getting Started With Data Sync
Workﬂows Deep Dive

Community
RevOps & Operations Hub
RevOps Cert Study Group
HubSpotSuperAdmin.com
(unofﬁcial)

PRIVATE & CONFIDENTIAL © 2022 Measured Results Marketing | measuredresults.com
Revenue Operations Ecosystem™ Overview
Validates ﬁt
(scoring)
Nurture to
sales-ready
Sales
accepted
lead
Qualify &
create deal
Deal is
closed won
Customer
Journey
Marketing Team Sales Team
Generate
leads Onboarding
Manage
tickets /
requests
NPS /
Satisfaction
Service / Support
Nurture
program
effectiveness
% MQL
# Accepted
Contact
time
Time in each
deal stage
# Deals
Reason
won/lost
KPIs
# Leads
generated
Close to
Onboard time
Use software/
service
Time to
resolution
% Renewal
Cross- or
up-sell
Revenue Operations
KPIs Revenue Growth / Retention / Satisfaction
Owns Process improvement, Technology stack, Data integrity, Supporting team operations

PRIVATE & CONFIDENTIAL © 2022 Measured Results Marketing | measuredresults.com
HubSpot Growth Suite
Service Support
Marketing Team
Service Hub
Sales Hub/CRM
Marketing Hub
CMS Hub
Sales Team
Revenue Operations
Operations Hub

Join us for the next RevOps
HUG!
June 22, 2022 at 1pm ET
Transforming your HubSpot Growth Platform into a RevOps Machine
https://events.hubspot.com/events/details/hubspot-revops-us-presents-transforming-your-hubspot-growth-platform-into-a-r
evops-machine/
https://www.linkedin.com/in/kyleanthonyjepson/
christopher@measuredresults.com
Contact Us: revops@measuredresults.com

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April 26, 2022 - RevOps HUG - FINAL.pdf

1. Inaugural RevOps HubSpot User Group Meeting April 26, 2022 Why RevOps? Hosted by: Christopher Antonopoulos CEO Measured Results Marketing Kyle Jepson Inbound Sales Professor HubSpot

2. Agenda 1. Introductions 2. What Is RevOps? (Definition) 3. HubSpot’s Growth Platform 4. Questions and Answers 5. Wrap Up

3. PRIVATE & CONFIDENTIAL © 2022 Measured Results Marketing | measuredresultsmarketing.com Christopher Antonopoulos Founder and CEO of Measured Results Marketing • 4x HubSpot Sales Lion, INBOUND speaker and 7x attendee • Enjoys Fishing Fridays with his 8-year old son and his 2 furry, four-legged brothers • Spends as much time outside as possible • Connoisseur of gummy bears and pringles

4. Kyle Jepson ● Author of six HubSpot Academy certiﬁcations. ● Big fan of raw veggies, tortilla chips, and Billy Joel. ● Married father of three. ● Bishop of a Latter-day Saint congregation. Inbound Sales Professor

5. What Is RevOps, Anyway?

6. What is Revenue Operations? Revenue operations, or RevOps, is the people, processes, systems, and data that control how your business generates revenue.

7. ➔ Seamless customer experience ➔ Moving from start-up to scale-up ➔ Breaking linear growth Why is RevOps important?

8. The Revenue Operations Certification ● Introduction to Revenue Operations ● RevOps to the Flywheel ● Holding Your Teams Accountable With an SLA ● How to Map a Sales Process ● Systems Management for RevOps ● Communicating the Value of RevOps to Company Leaders ● Structuring Your RevOps Team ● Hiring RevOps Team Members ● Evaluating and Iterating Your RevOps Strategy

9. Education Revenue Operations Certiﬁcation (NEW!) Introduction to Operations Hub Getting Started With Data Sync Workﬂows Deep Dive

10. Community RevOps & Operations Hub RevOps Cert Study Group HubSpotSuperAdmin.com (unofﬁcial)

11. Questions?

12. PRIVATE & CONFIDENTIAL © 2022 Measured Results Marketing | measuredresults.com Revenue Operations Ecosystem™ Overview Validates ﬁt (scoring) Nurture to sales-ready Sales accepted lead Qualify & create deal Deal is closed won Customer Journey Marketing Team Sales Team Generate leads Onboarding Manage tickets / requests NPS / Satisfaction Service / Support Nurture program effectiveness % MQL # Accepted Contact time Time in each deal stage # Deals Reason won/lost KPIs # Leads generated Close to Onboard time Use software/ service Time to resolution % Renewal Cross- or up-sell Revenue Operations KPIs Revenue Growth / Retention / Satisfaction Owns Process improvement, Technology stack, Data integrity, Supporting team operations

13. PRIVATE & CONFIDENTIAL © 2022 Measured Results Marketing | measuredresults.com HubSpot Growth Suite Service Support Marketing Team Service Hub Sales Hub/CRM Marketing Hub CMS Hub Sales Team Revenue Operations Operations Hub

14. Questions?

15. Join us for the next RevOps HUG! June 22, 2022 at 1pm ET Transforming your HubSpot Growth Platform into a RevOps Machine https://events.hubspot.com/events/details/hubspot-revops-us-presents-transforming-your-hubspot-growth-platform-into-a-r evops-machine/ https://www.linkedin.com/in/kyleanthonyjepson/ christopher@measuredresults.com Contact Us: revops@measuredresults.com

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