1. P R O M O T I O N A L T O O L S
B O N O B O S

2. C O M PA N Y B A C K G R O U N D
• Andy Dunn (CEO) & Co-founder Brian Spally
found Bonobos in 2007
• Offered a solution to the to the problem of ill-
fitting pants.
• Adjectives: Fit, Fun, and Service.
Steps to Guideshop:
1. Make an appointment
2. Personalized Fit & Styling
3. Walk-out hands free

3. C H A R T G U I D E S
• Catalog that guides the customer on what to mix
and match, using both the basics and seasonal
assortment.
-Distributed seasonally

4. Q R S C A N N A B L E C O D E S
• Style, UPC, price and color are encoded on the
QR code.
• Customer is able to scan their personal
wardrobe from Bonobos and be recommended
to a similar line, price point, recommendation
via the stylist they worked with at the POS.

5. P U R C H A S E T R A C K I N G

6. B O N O B O S
TA I L O R E D T O
Y O U R L I F E S T Y L E
T H E H I G H L A N D G O L D PA N T

7. O N L I N E P E R S O N A L S T Y L I S T
• Offer recommendations possible via an App…