1. D I G I TA L A N A LY S T
A S S I G N M E N TC H R I S T O P H E R G A R C I A
L A U R E N B U R G E S
D I G I TA L R E TA I L I N G S T R A T E G I E STOM FORD
SEO

2. PLATFORM POSTING
FREQUENCY
Facebook
38%
Instagram
23%
Twitter
39%
Twitter
Instagram
Facebook
OBSERVATIONS
Date Tracked Facebook Instagram Twitter
# of Total Posts
During 15 Day
Period
26 15 25
TOM FORD
SEO
MEDIA GRID
Date Tracked Facebook Instagram Twitter
# of Total Posts During 15 Day
Period
October 26th, 2015
October 27th, 2015
October 28th, 2015
October 29th, 2015
October 30th, 2015
October 31st, 2015
November 1st, 2015
November 2nd, 2015
November 3rd, 2015
Exploring Marketing Tactics Implemented
Snapshot
• Tom Ford SPECTRE Knitted Sleeve Bomber
Jacket | Bond Lifestyle
• Tom Ford Announces Drake Inspired Lipstick |
Vox Magazine
• Spectre’s Costume Designer Reveals What It
Takes To Dress Bond
• Tom Ford ‘Nils’ 61mm Aviator Sunglasses |
Nordstrom
• Tom Ford ‘Lana’ 59mm Sunglasses |
Nordstrom
• Where To Buy James Bond’s Spectre
Wardrobe | GQ
• Tom Ford Beauty - Lip Color/0.1 oz. - Saks.com
• Tom Ford Beauty - Eye Color Quad/0.35 oz. -
Saks.com
• Tom Ford ‘Barbara’ 58mm Retro Sunglasses |
Nordstrom
• Jessie Sunglasses - Tom Ford
• Cody Sunglasses - Tom Ford
• James Bond Eyewear - Tom Ford
• Tom Ford - Sunglass Hut
• Tom Ford - Sunglass Hut
• Tom Ford Tf35 Charles Gold Frame/Brown
Lens 62mm
• TOM FORD (@TOMFORD) | Twitter
• Tom Ford Might Be Staging His First Men’s
Runway Show In Over A Decade
• Tom Ford To Stage Show During London
Collections: Men
• Tom Ford - Neiman Marcus
• Designers TOM FORD Men’s Apparel at
Neiman Marcus
• Tom Ford To Put On First-Ever Menswear
Catwalk Show At London Collections Men
• Tom Ford - Facebook
• TOM FORD Womens Accessories | Harrods
• Tom Ford on Sale at Gily
• Mens Suits, Mens Sport Coats & Blazers for
Men | Neiman Marcus
• Tom Ford Beauty | Beauty - For Her - Makeup |
Neiman Marcus
• Tom Ford Fragrance | Harrods
• The Tom Ford Lipstick That Looks Good On
Everyone - Elle
• Tom Ford - The Business of Fashion
• #tomford hashtag on Twitter
• Tom Ford Is Designing A Lipstick Inspired By…
Drake?
• Drake Is Tom Ford’s Latest Muse
• Tom Ford Is Turning Drake Into Your New
Favorite Shade Of Lipstick
• Tom Ford Herringbone Overcoat
• Tom Ford O’Connor Windowpane Suit | Bond
Bond Lifestyle
• Mens Bond Capsule 2016
• High-End Heist: Thieves Break Into New Tom
Ford Store at Luxe Center
• Fame School - Tom Ford & Crack Smoke Feat.
Manolo Rose, Dave East & Memphis Bleek
• Burglars Use Sneaky Technique To Steal From
High-End River Oaks Store
• Tom Ford Windsor Three-Piece Suit | Bond
Lifestyle
• Tom Ford - Sunglass Hut
• Gianni Wing Tip Lace-Up - Tom Ford
• Tom Ford Naked Coral & Forbidden Pink Lip
Colors Reviews, Photos, Swatches
• Tom Ford Makeup Reviews and Collection
News - Temptalia
• Tom Ford - Sunglass Hut
• Tom Ford - Sunglass Hut
• Tom Ford - Sunglass Hut
• Drake Is Getting A Lipstick Thank To Tom Ford
• Tom Ford | Bond Lifestyle
• Tom Ford Sunglasses - Macy’s
• Tom Ford - Sunglass Hut
• Neroli Portofino Shower Gel - TOM FORD |
Sephora
• Noir Pour Femme Hyrdrating Emulsion - TOM
FORD | Sephora
• Noir Deodorant Stick - TOM FORD | Sephora
• Daniel Craig Wears Tom Ford Glasses In New
James Bond Film, ‘Spectre’
• Tom Ford - Sunglass Hut
• Tom Ford FT0393 April 61 Brown & Multicolor
Sunglasses
• Tom Ford’s Flagship Opens in Design District |
miami.com
• Amazon.com: Tom Ford Anoushka FT0371
Sunglasses 01B 57
• Amazon.com: Sunglasses Tom Ford CARY TF
58 FT0058
• Tom Ford - Bloomingdale’s
• Tom Ford Makeup - Bloomingdale’s
• Tom Ford Men - Tom Ford | Bloomingdale’s
Top Articles On Google

3. TOM FORD
SEO
Findings
• Duplicative Content
• Posts Increased In Popularity Second & Third Time Due To Cross-Promotion/Exposure
• Consistency amongst user interaction
• Strong Ties to Both Music & Film Industry
- 007 & Drake
• Articles Provide Context and Dialogue of General Audience
- Best way of viewing trending topics
• Aspirational/ Luxury Brand Focused on Delivering Lifestyle Message VS. Interaction
Prefers Outbound Traditional Marketing Practices/Mix