Download the full eBook: https://blog.snappa.io/digital-marketing-hacks Are you struggling to find new ways to generate traffic to your website? Perhaps you’re having difficulty converting visitors into subscribers? Or maybe you’re just trying to maximize your revenue. Whatever the case may be, there’s probably one hack you’ve never heard of. In the Digital Marketing Hackbook, you’ll find a compilation of 39 digital marketing hacks with potential to move the needle in your business. Not all of them will work, and not all of them will apply to you. But what you will find is that some of these hacks can literally 3x your business overnight. The 39 Hacks In The Book: Create a Free Tool or Microsite Perform KeyWord Research Use the SkyScraper Technique to Create Viral Content Repurpose Your Content Tweet at Optimal Times Follow People Use Visual Content Run a Giveaway Highlight Your Popular Products Activate Site Search Co-Brand Your Content Integrate, Integrate, Integrate Name Drop Start a Facebook or Linkedin Group Steal Your Competitor’s Backlinks Create an Email Course / Drip Campaign Guest Post Create Targeted Landing Pages for PPC Ads Create a Lead Magnet Offer a Content Upgrade Click to Tweet Pay With a Tweet Make a Lean Signup Page Alternative to [Competitor] Page Same Article, Different Tweet Create a Two-Sided Referral Program Remove Navigation Links Display Testimonials and Social Proof Send a Welcome Email Help Users Find the Aha Moment Create Urgency Powered By… Use Case Studies Add a Phone Number Add Gamification Start an Affiliate Program Hack Your Headline User Retargeting Tailor Your Onboarding

1. DIGITAL MARKETING HACKS:
39 Ways to GrowYourTraffic, Increase Conversions &
Generate More Sales
Christopher Gimmer | Snappa.io

2. 1. Create A FreeTool Or
Microsite
• Create a free tool or microsite so you can
provide value to potential customers and
build a relationship.

3. 1. Create A FreeTool Or
Microsite

4. 2. Perform Keyword Research
• Use KeywordTool.io and the Google Keyword
Planner to find highly searched keywords to rank
for in your niche.

5. 2. Perform Keyword Research

6. • Using tools like BuzzSumo, find link-worthy
content that has already performed well, make it
even better, then heavily promote it.
3. UseThe SkyscraperTechnique
To CreateViral Content

7. • Turn your blog posts into Slideshares,YouTube
videos, infographics, podcasts and other forms of
media.
4. RepurposeYour Content

8. • UseTweriod to find out when yourTwitter
following is most active and schedule tweets
during those times.
5.Tweet At OptimalTimes

9. 5.Tweet At OptimalTimes

10. • The easiest way to grow yourTwitter following is
to follow other people. User Followerwonk to
target relevant people to follow.
6. Follow People

11. • Tweets with images receive 150% more retweets,
98% more favorites, and 18% more clicks. Use a
tool like Snappa to share highly engaging marketing
visuals.
7. UseVisuals

12. 7. UseVisuals

13. • Use a tool like KingSumo Giveaways or
Rafflecopter to run a giveaway. Make sure your
prize is aligned with your target customer.
8. Run A Giveaway

14. 8. Run A Giveaway

15. • Give your most popular products prime real
estate on your homepage. Often, a small
percentage of products make up for a large
percentage of revenue.
9. HighlightYour Popular Products

16. • Within Google Analytics, activate site search and
track what users are searching for. Knowing what
users are searching for can give you valuable
insights into your business.
10.Activate Site Search

17. 10.Activate Site Search

18. • Next time you create an infographic (or some
type of visual asset), partner up with a
complimentary business, slap their logo on it, and
ask them to cross-promote.
11. Co-BrandYour Content

19. • Integrate with as many potential partners as you
can. Not only does your product become more
valuable to your customers, you also tap into a
brand new audience that might have never heard
of you.
12. Integrate

20. • Mention influential people or companies in your
blog posts. Once published, send them an email to
let them know.They’ll often share your post when
they’re portrayed in a good light.
13. Name Drop

21. 13. Name Drop

22. • Create a group that is centered around the
interests of your potential customers. By
continuing to provide value to the group, they may
become interested in your products or services.
14. Start A Facebook Or Linkedin
Group

23. • Use tools like Open Site Explorer and AHREFs to
research your competitor’s backlinks and try to
build links of your own.
15. StealYour Competitor’s
Backlinks

24. 15. StealYour Competitor’s
Backlinks

25. • Create an email course that educates your
customer on the problem that your product is
solving. It’s a great way to build a relationship with
them and gain their trust.
16. Create An Email Course /
Drip Campaign

26. 16. Create An Email Course /
Drip Campaign

27. • Guest post on blogs that are highly aligned with
your target audience.
17. Guest Post

28. • When creating PPC ads, send visitors to a highly
targeted landing page instead of your homepage.
This will give you higher ad/quality scores (which
translates into lower cost per click) and higher
conversion rates.
18. CreateTargeted Landing
Pages For Ppc Ads

29. 18. CreateTargeted Landing
Pages For Ppc Ads

30. • Offer a free bonus for people who opt-in for your
email list.This can be in the form of an eBook, PDF
guide, free tool, etc…
19. Create A Lead Magnet

31. 19. Create A Lead Magnet

32. • Offer a specific bonus that is tied to the actual
blog post you’ve written. For example, if you’re
writing a list post, a content upgrade could be a
PDF checklist or a bonus section with additional
tactics.
20. Offer A Content Upgrade

33. 20. Offer A Content Upgrade

34. • Use the Click toTweet tool to remove any friction
from people sharing your post.
21. ClickToTweet

35. 21. ClickToTweet

36. • Reward customers for talking about your product
by allowing them to Pay With aTweet.
22. Pay With ATweet

37. • Remove all unnecessary form fields on your signup
page and allow users to signup with existing social
accounts (Google,Twitter, Facebook, etc…)
23. Make A Lean Signup Page

38. 23. Make A Lean Signup Page

39. • Create a dedicated page on your site explaining
why you’re a better alternative than your
competitor.Try to rank in Google by targeting the
keywords “Alternative to [Competitor].”
24.AlternativeTo [Competitor]
Page

40. • Since each tweet is seen by less than 5% of your
audience, create multiple tweets for the same
article. Use sub-headings and quotes instead of
tweeting out the headline multiple times.
25. Same Article, DifferentTweet

41. • When designing a referral program, create a
benefit for both the person giving and receiving a
referral.
26. Create ATwo-Sided Referral
Program

42. 26. Create ATwo-Sided Referral
Program

43. • On your signup and checkout pages, remove all of
your header navigation links and focus on guiding
users through the rest of the process.
27. Remove Navigation Links

44. 27. Remove Navigation Links

45. • Display testimonials that bring out the key benefits
that are likely to resonate with potential
customers. If reputable brands are using your
product, display their logos on your website.
28. DisplayTestimonials And
Social Proof

46. 28. DisplayTestimonials And
Social Proof

47. • Send a welcome email to everyone that signs up
for your site and ask them a question that will help
get to know your customers better.
29. Send A Welcome Email

48. • Figure out the one key event that all of your
engaged customers perform before getting value.
Then, design your on-boarding so that you guide
new users to perform that specific action.
30. Help Users FindThe Aha
Moment

49. • Next time you’re promoting a deal, coupon,
product launch, or training session, try adding a
countdown and force users to act quickly.
31. Create Urgency

50. • If your product contains a widget or pop-up that
lives on your customer’s site, add Powered by…
at the bottom of the widget with a link back to
your site.
32. Powered By…

51. 32. Powered By…

52. • Highlight the incredible results that actual
customers have received using your product or
service.
33. Use Case Studies

53. • Display a 1-800 on your homepage and encourage
customers to call.Talking to your customers on the
phone can land you more sales and help you learn
more about them.
34.Add A Phone Number

54. 34.Add A Phone Number

55. • Encourage users to engage with your product by
awarding points and level-ups for achieving certain
milestones.
35.Add Gamification

56. • Provide affiliates with a special link they can use to
send traffic to your site, and pay them a
commission for each sale they refer.
36. Start An Affiliate Program

57. 36. Start An Affiliate Program

58. • Come up with a variety of headlines that will
appeal to the 20-35% of your traffic that is most
likely to convert.Then, use an A/B testing software
like Optimizely to find the highest converting
headline.
37. HackYour Headline

59. • Use retargeting to display ads across the internet
to people who’ve visited your site.A good strategy
is to segment users who’ve visited your blog with
those that have browsed your products.
38. Use Retargeting

60. • Show different on-boarding sequences depending
on the plan users sign up for.
39.TailorYour On-Boarding

61. Visit https://blog.snappa.io/
digital-marketing-hacks
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