Dig-In reaches 80% of students. We deliver marketing and sampling campaigns for brands targeting the student market.

2. Do you remember
your first kiss?
What about your fourthkiss?

3. “It is better to be
first in the mind than it
is to be first in market”
(Al Ries and Jack Trout are two of the world’s most successful marketing strategists.)
Law Number 3:

4. Your brand needs
to be first in here
Adidas or Nike? Pepsi or Coke? Duracell or Energizer?
Red Bull or Monster? Bing or Google?
Their customers will give you different responses,
but what’s striking about so many No.1 brands is that
almost all of them were “first in the mind.”

5. Total new UK students every year: 530,000*
Dig-In can put your brand
first-in-the-mind of 380,000
new students every year.

6. We provide the
official student welcome box
for 130 UK universities...

7. Brands who recognise the
importance of being first-in-the-mind
put their products inside.

8. “Any effort to get customers
is marketing. Any effort to
keep them is branding.”
Marty Neumeier in his book ‘Zag: The Strategy Of High Performance Brands’

9. Today’s top brand-marketing teams expect:
Proof
of ROI
Ongoing
Engagement
Relevance/
Targeting
Feedback/
Insight
Intent to
Purchase

10. 103,000
students who received a
Dig-In Box in 2016 responded
to our feedback survey.

11. 30%
hadapreferredteabrand
thatwasbasedontheir
parent’sbuyinghabits.

12. 42%
hadneverboughta
laundryproductbefore.

13. 76%
saidtheywere
likelytobuyproducts
theyreceivedinthebox.

14. Through freshers period
Dig-In was the leading
UK customer acquisition
channel for Graze.
Through freshers period
Dig-In was the leading
UK customer acquisition
channel for Uber.
Dig-In out performed all
other channels combined for
Milkround, resulting in over
63,000 candidate sign-ups.

15. “University graduates will earn up to £12,000 more a
year than their non-graduate peers, the equivalent
of £500,000 more over their working life, to spend
on pricier food and drink.”