Financial Industry Business Ontology (FIBO) extension to Schema.org presentation by Christopher Regan & Richard Wallis and the EDW 2016 conference in San Diego, April 20th, 2016. Chris Regan is a Digital Technologist and works in Southern California. https://www.linkedin.com/in/christophermregan/

1. Christopher Regan
Richard Wallis

2. FIBO & SCHEMA.ORG

3. Data Liberate – Richard Wallis
Independent Consultant, Evangelist & Founder
Data Liberate
Working With:
• Google – Schema.org vocabulary, site, extensions and documentation
• OCLC - Global library cooperative
• FIBO – Financial Industry Business Ontology
W3C Community Groups
• Schema Bib Extend (Chair)
• Schema.org for bibliographic data
• bib.schema.org
• Schema Architypes (Chair)
• Financial Industry Business Ontology – fibo.schema.org
• Tourism Structured Web Data (Co-Chair)
• Schema Course Extension

4. Caliber Media Group – Chris Regan
Executive Director, Digital
Caliber Media Group
Christopher Regan assists with the EDMC’s FIBO extension for its
Schema.org initiative. His work within the field of web meta-data began
in 1995, with the Dublin Core Initiative, and he has since worked within
multiple industries including the financial industry, for clients such as
American Express, Citibank, Chase, Goldman Sachs, Brown &
Brown, Bank of the West, and Banc of California. Chris is a co-
founding member of the W3C’s FIBO, Tourism and Automotive
structured data working groups, and he is the Executive Director of
Caliber Media Group. Chris began working in digital marketing in 1994.

5. Introducing Schema.org
2
● 2011 ●
June

6. Introducing Schema.org
• [Linked Data] Vocabulary
• RDF (triples)
• URIs / string values
• Types / Properties / Enumerations
• “Not strongly typed”
– Range Includes / Domain Includes
• Three serializations
– Microdata, RDFa, JSON-LD
• A web vocabulary to describe stuff!

7. Family Tree of Schema.org Structured Data
Linked Data
<SGML>

8. The Web Conceived
● 1989●
March
Tim Berners-Lee

9. Semantic Web Arrives
● 2001 ●
MAY

10. “A Linked Data Web” – Introducing Linked Data
● 2009
Feb

11. The Infamous Open Linked Data Cloud
• Raw RDF
• Many Vocabs
• SPARQL
Impressive!
But Useful?

12. Google Knowledge Graph
16
● 2012
May

13. Google Knowledge Graph

14. Related Intities in a Graph
Bart Simpson
Nancy Cartwright
Dayton Ohio
Dayton Aviation
Heritage National Park
Played By
Born In
Place of Interest

15. Sources for the Graph - Knowledge Graph
Knowledge Graph

16. Sources for the Graph - Knowledge Graph
Knowledge Graph
Knowledge Panel
Info BoxAnswer Box
Rich Snippets

17. Google Knowledge Graph – Google RankBrain
“As you know, we've been living in a RankBrain world for some time in
Google. Recently there has been some coverage on it around Google
not fully understanding it, as well as RankBrain not impacting crawling
or replacing links.”

18. Sources for the Graph - Knowledge Graph
• Data embedded in website html
- Microdata / RDFa / JSON-LD
• Harvested during normal web crawls
• Under control of the [site] publisherKnowledge Graph

19. Motivation – Why Bother?

20. Motivation

21. How to make Schema.org work for you
A story from the library
• Librarians …
– Really understand their domain and their data
– Good at cooperation
• Early Schema.org – Useful but not good enough
• Form a W3C Community Group – Schema Bib Extend
• Identified public data sharing use cases – Knowledge Graph
• What can't you do with Schema as it is?
• Fill in the gaps
• Create real examples
• Proposed enhancements to core vocabulary
• Proposed more focused extension – bib.schema.org
• A few iterations – 2 years

22. How to make Schema.org work for you
• Automotive
– W3C Automotive Ontology Community Group
– Some minor enhancements to Vehicle
– auto.schema.org extension
• Medical – Early large addition to core vocabulary
– Moving much of it to a health.schema.org extension
• Sports / News / TV & Radio
– General additions to core vocabulary

23. Finance (FIBO) Proposal for Schema.org Core
Proposed New Types:
• MonetaryAmount
• FinancialProduct
• BankAccount
• DepositAccount
• LoanOrCredit
• PaymntCard
• InvestmentOrDeposit
• PaymentService
• CurrencyConversionService

24. Finance (FIBO) Proposal for Schema.org Core

25. FIBO & Schema.org Today – Current Status
• Core Proposals
– General enhancement for Schema.org
– Foundation for FIBO extension
– Targeted for Schema.org 2.3 – March/April 2016
• fibo.schema.org (1.0)
– Financial/Banking focused extension
– Next Schema.org release (2-3 months)
– Initial focus: BrokerageAccount, InvestmentFund, MortgageLoan,
RepaymentSpecification, ExchangeRateSpecification, BankTransfer, …
– Future enhancements
• External Extension – schema.fibo.org
– Within industry extension terms

26. FIBO & Schema.org
• Schema.org – de facto web vocabulary
– 12+ million domains
– 30% of pages
– What the search Engines are asking for!
• Finance / Banking [was] poorly represented
• FIBO initiatives ensuring visibility
• Enabling practical application
• FIBO core proposals + fibo.schema.org
– Integral to the Knowledge Graphs
– Core to the new [direct access] web
– Marketing directly to where the users are

27. Wikipedia

28. BNP Paribas

29. FreeBase

30. Wikidata

31. Live Examples
Banc of California
Bank of the West
Banc Home Loans
Cita Insurane
NuVision Community Bank
And, more…

32. The Launch of a Global Consortium
Focused expertise and experience
making the Financial Industry visible
in the Structured Web Data World
of Knowledge Graphs…
Caliber Media Group
North America
Christopher Regan
Data Liberate
Great Britain
Richard Wallis
MakoLab
Europe
Mirek Sopek