2. What is Social Media?
Unclear – constantly evolving
Wikipedia – “media for social interaction, using
highly accessible and scalable communication
techniques. Social media is the use of web-based
and mobile technologies to turn communication
into interactive dialogue”
Social media is the tools, services, and
communication facilitating connection between
peers with common interests (Garret, 2011)
3. MODERN SOCIAL MEDIA
1950’s – 60’s PhonePhreaking
PhonePhreaks – hacking into unused
company test lines
First “social media discussions” and virtual
seminars
First form of blogging – unused voicemail
boxes
(copybrighter.com, 2011)
4. Bulletin Board Systems –
BBS’s
1979 – Ward Christensen
“small servers powered by personal
computers, attached to a telephone
modem, where one person at a time
could dial in and get access.” (copybrighter.com, 2011)
First replicas of modern social
networking – message board
discussions, file downloads, games
80’s- Underground feel
BBS’s – adult content, pirate software,
anarchist movements
5.
6. INTERNET & WORLD WIDE WEB
Internet been around since 60’s
US army
1964-first commercial use
Early 90’s available to the masses
Prodigy & CompuServe early attempts
Safe environment – open discussions and
sharing
Napster – 1999-2001 – Sean Parker
7. YOU’VE GOT MAIL
1998 AOL – first
instant messaging
SixDegrees 1997
Friendster 2002-
03
MySpace 2004-06
Facebook
SOCIAL NETWORKING