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radical.ie
#GetSocial 2015
radical.ie
“The problem with the lack of innovation is due partly to
the fact that some of the world’s smartest minds are
focused on ...
“The American part of American Samoa is a title that
doesn’t mean anything….
like Social Media Expert!”
John Oliver, 2015
The Evolution of Social Media
What my friends think I do….
The Evolution of Social Media
What my parents think I do….
The Evolution of Social Media
What my clients think I do….
The Evolution of Social Media
What I actually do...
The Evolution of Social Media
So it’s less Mad Men….
…and more Math Men
“The average European checks their phone 150 times a day
with most time spent in Social Apps”
Google DEP Conference, 2015
The Facebook Community Q4 2015
“Facebook has more relationships than God”
Scott Galloway, 2015
“Social Advertising is experiencing unprecedented
growth”
IAB Connect, 2015
Social is increasingly become the centre piece of
campaign activations
PR
Creative
Agency
Search
Online PlannerOffline Planner
Social Media
Social in
A Silo
Social as an
integral part
of the Digital
Eco-System
The Evolution of Social Media
Phase 1: Peer to Peer
1 2 3 4 5 6 7
1 2 3 4 5 6 7The Evolution of Social Media
Phase 1: Peer to Peer
1 2 3 4 5 6 7The Evolution of Social Media
Phase 1: Peer to Peer
The Evolution of Social Media
Phase 2: Awareness
1 2 3 4 5 6 7
The Evolution of Social Media
Community Building
& Fan Growth
Customer Queries
Sentiment Analysis
Phase 3: Community Build...
Phase 4: Advertising
1 2 3 4 5 6 7The Evolution of Social Media
1 2 3 4 5 6 7The Evolution of Social Media
1 2 3 4 5 6 7The Evolution of Social Media
1 2 3 4 5 6 7The Evolution of Social Media
Facebook’s Timeline encourages us to volunteer information
which increases the ...
The Evolution of Social Media
“The
Valuable
By-Product
of Digital
Activity is
Data”
Justin Cullen,
Core Media
Phase 5: Organic Reach
“Organic reach of the
content brands publish
in Facebook is destined
to hit zero. Itʼs only a
matte...
Phase 6: Increased Analytics
1 2 3 4 5 6 7The Evolution of Social Media
Phase 7: Social Video
1 2 3 4 5 6 7The Evolution of Social Media
The Evolution of Social Media
What’s next for Social?
What’s next?
The Evolution of Social Media
Increased Social Ad Spend to combat Organic Reach
Better Targeting, Ad Formats & Analytics t...
“What ever happened to that Ginger Kid?”
Thank You
radical.ie
#GetSocial 2015
@RadicalDublin
@Cian_Corbett
The Evolution of Social Media - #GetSocial2015
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The Evolution of Social Media - #GetSocial2015

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This presentation demonstrates how far Social Media has come since it's humble beginnings as "New Media" to the behemoth of digital advertising it is today and examines the seven factors that contributed to this evolution.
The Evolution of Social Media was presented by Cian Corbett, Business Director of Radical at Dublin City University's Mini Conference on Social Media #GetSocial2015

Publié dans : Médias sociaux
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The Evolution of Social Media - #GetSocial2015

  1. 1. radical.ie #GetSocial 2015
  2. 2. radical.ie
  3. 3. “The problem with the lack of innovation is due partly to the fact that some of the world’s smartest minds are focused on getting people to click on an ad.” Elon Musk, 2014
  4. 4. “The American part of American Samoa is a title that doesn’t mean anything…. like Social Media Expert!” John Oliver, 2015
  5. 5. The Evolution of Social Media What my friends think I do….
  6. 6. The Evolution of Social Media What my parents think I do….
  7. 7. The Evolution of Social Media What my clients think I do….
  8. 8. The Evolution of Social Media What I actually do...
  9. 9. The Evolution of Social Media So it’s less Mad Men…. …and more Math Men
  10. 10. “The average European checks their phone 150 times a day with most time spent in Social Apps” Google DEP Conference, 2015
  11. 11. The Facebook Community Q4 2015
  12. 12. “Facebook has more relationships than God” Scott Galloway, 2015
  13. 13. “Social Advertising is experiencing unprecedented growth” IAB Connect, 2015
  14. 14. Social is increasingly become the centre piece of campaign activations
  15. 15. PR Creative Agency Search Online PlannerOffline Planner Social Media
  16. 16. Social in A Silo Social as an integral part of the Digital Eco-System
  17. 17. The Evolution of Social Media Phase 1: Peer to Peer 1 2 3 4 5 6 7
  18. 18. 1 2 3 4 5 6 7The Evolution of Social Media Phase 1: Peer to Peer
  19. 19. 1 2 3 4 5 6 7The Evolution of Social Media Phase 1: Peer to Peer
  20. 20. The Evolution of Social Media Phase 2: Awareness 1 2 3 4 5 6 7
  21. 21. The Evolution of Social Media Community Building & Fan Growth Customer Queries Sentiment Analysis Phase 3: Community Building 1 2 3 4 5 6 7
  22. 22. Phase 4: Advertising 1 2 3 4 5 6 7The Evolution of Social Media
  23. 23. 1 2 3 4 5 6 7The Evolution of Social Media
  24. 24. 1 2 3 4 5 6 7The Evolution of Social Media
  25. 25. 1 2 3 4 5 6 7The Evolution of Social Media Facebook’s Timeline encourages us to volunteer information which increases the accuracy of Facebook Advertising
  26. 26. The Evolution of Social Media “The Valuable By-Product of Digital Activity is Data” Justin Cullen, Core Media
  27. 27. Phase 5: Organic Reach “Organic reach of the content brands publish in Facebook is destined to hit zero. Itʼs only a matter of time.” Marshall Manson 1 2 3 4 5 6 7The Evolution of Social Media
  28. 28. Phase 6: Increased Analytics 1 2 3 4 5 6 7The Evolution of Social Media
  29. 29. Phase 7: Social Video 1 2 3 4 5 6 7The Evolution of Social Media
  30. 30. The Evolution of Social Media What’s next for Social? What’s next?
  31. 31. The Evolution of Social Media Increased Social Ad Spend to combat Organic Reach Better Targeting, Ad Formats & Analytics through machine learning More Large Acquisitions Increased investment in Content 1 2 3 4 5 6 7
  32. 32. “What ever happened to that Ginger Kid?”
  33. 33. Thank You
  34. 34. radical.ie #GetSocial 2015 @RadicalDublin @Cian_Corbett

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