This presentation demonstrates how far Social Media has come since it's humble beginnings as "New Media" to the behemoth of digital advertising it is today and examines the seven factors that contributed to this evolution.
The Evolution of Social Media was presented by Cian Corbett, Business Director of Radical at Dublin City University's Mini Conference on Social Media #GetSocial2015
3. “The problem with the lack of innovation is due partly to
the fact that some of the world’s smartest minds are
focused on getting people to click on an ad.”
Elon Musk, 2014
4. “The American part of American Samoa is a title that
doesn’t mean anything….
like Social Media Expert!”
John Oliver, 2015
26. 1 2 3 4 5 6 7The Evolution of Social Media
Facebook’s Timeline encourages us to volunteer information
which increases the accuracy of Facebook Advertising
27. The Evolution of Social Media
“The
Valuable
By-Product
of Digital
Activity is
Data”
Justin Cullen,
Core Media
28. Phase 5: Organic Reach
“Organic reach of the
content brands publish
in Facebook is destined
to hit zero. Itʼs only a
matter of time.”
Marshall Manson
1 2 3 4 5 6 7The Evolution of Social Media
30. Phase 7: Social Video
1 2 3 4 5 6 7The Evolution of Social Media
31. The Evolution of Social Media
What’s next for Social?
What’s next?
32. The Evolution of Social Media
Increased Social Ad Spend to combat Organic Reach
Better Targeting, Ad Formats & Analytics through
machine learning
More Large Acquisitions
Increased investment in Content
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