Ciceron Presents: FanatiCon!
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Learn how brands like Airstream, Post-it by 3M, the Minnesota Wild and Game Informer magazine use brand advocacy in their day-to-day marketing and communications.
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Ciceron Presents: FanatiCon!
- 2. JOIN THE CONVERSATION @CiceronHQ #CiceronMBA
- 3. OUR PANEL Mollie Hansen, VP of Marketing, Airstream Inc. Ryan Stanzel, Digital Content Manager, Minnesota Wild Andrew Eklund, Moderator CEO & Founder, Ciceron Andy McNamara, Editor-in-Chief, Game Informer Magazine Jennifer Stoltenow, Marketing Communications Manager, Post-it Brand #CiceronMBA
- 4. OUR PANEL Mollie Hansen, VP of Marketing, Airstream Inc. #CiceronMBA
- 5. OUR PANEL Mollie Hansen, VP of Marketing, Airstream Inc. #CiceronMBA #CiceronMBA
- 6. Who is Airstream? ü 83 Years old ü Opened production in OH in 1953 ü Oldest RV company in North America ü Manufactures travel trailers and motorhomes from one location in Jackson Center, OH ü 80 dealers in NA, 4 in Europe, Japan, China, South Korea, Australia & Thialand ü The pinnacle of the travel trailer industry, 3X retail price ü A subsidiary of Thor Industries, Inc. (THO) ü An American icon #CiceronMBA
- 8. Early History Dr. Norman W. Holman, Sr. bought Wally’s plans in 1935 and built his Airstream Torpedo trailer shell that year. He finished the trailer interior in 1937, it is the oldest Airstream and still on road today!" #CiceronMBA
- 15. Inspiring Creativity and Business
- 16. Inspiring Creativity and Business
- 18. OUR PANEL Ryan Stanzel, Digital Content Manager, Minnesota Wild #CiceronMBA
- 20. Using Digital to Tell Your Story #CiceronMBA
- 21. Role of a Pro Sports Team ü How Can We Get $$$! ü Informative! ü Interactive #CiceronMBA
- 22. #beatthebeatwriter ü Why let the reporter scoop the team and put his/her own spin on it. ü Get management to buy into this! ü Every click on your website is a chance for more revenue #CiceronMBA
- 23. Selling, Without Selling Out ü How to get Click$ to your website, and make corporate and ticket revenue, without interfering with your brand ü The Wild’s top 8 social campaigns earned more than $250,000 of corporate revenue: ü Target ü Campbell’s ü AAA Minneapolis ü Blue Cross/Blue Shield of Minnesota ü Gander Mountain ü Davanni’s ü Red Baron/Schwan’s ü McDonald’s #CiceronMBA
- 24. Driving Ticket Revenue USE GOOD CONTENT! #CiceronMBA
- 26. OUR PANEL Jennifer Stoltenow, Marketing Communications Manager, Post-it Brand #CiceronMBA
- 27. #CiceronMBA
- 28. #CiceronMBA
- 29. Post-it® Brand Social Media Strategy Reflects our Brand Strategy Connect with consumers by demonstrating how Post-it® Products unlock the possibilities of their day Connecting at an application and emotional level #CiceronMBA
- 30. Game of Thrones - Post-it® Page Markers #CiceronMBA
- 31. Weddings - Post-it® Notes and Post-it® Arrow Flags #CiceronMBA
- 32. #postitwar - Post-it® Super Sticky Notes #CiceronMBA
- 33. Community Member Jenny Chan's Origami Tutorials - Post-it® Notes #CiceronMBA
- 34. Tony Awards - Post-it® Flags #CiceronMBA
- 35. News Story: Oct. 9 U.S. Post: Oct. 9 Consumer Response FB Message: Oct. Canada Post: Oct. 10 9 #positivepostit – Caitlin – Post-it® Notes #CiceronMBA
- 36. OUR PANEL Andy McNamara, Editor-in-Chief, Game Informer Magazine #CiceronMBA
- 37. Who Are We? #CiceronMBA
- 39. Opinions and Social #CiceronMBA
- 40. In what ways do your fans impact your organization?
- 41. How do you give your fans the VIP treatment?
- 42. What makes your advocates so important?
- 43. How do you get the rest of your organization involved?
- 44. Do you even call this brand advocacy?
- 45. TELL US WHAT YOU THINK! Please take a minute to fill out the survey on your table! #CiceronMBA