Roi and-the-art-of-the-agile-budget
•
1 j'aime•654 vues
This document discusses ROI and agile budgeting in marketing. It provides an overview of the Ciceron philosophy which focuses on brand, content, conversation, consumer insights, experiences, advocacy, strategy, and analytics to achieve business objectives. It also discusses the growing importance of social media and mobile integration in marketing and how tighter integration can lead to better customer experiences and higher ROI. The document includes comments from marketing professionals and poses discussion questions about pressures, opportunities, customer centricity, preventing chaos, and process.
Recommandé
Recommandé
Contenu connexe
Similaire à Roi and-the-art-of-the-agile-budget
Similaire à Roi and-the-art-of-the-agile-budget (20)
Plus de Tiffani Allen
Plus de Tiffani Allen (20)
Dernier
Dernier (20)
Roi and-the-art-of-the-agile-budget
- 1. ROI and the Art of the Agile Budget THE CICERON MBA Photo by photosteve101
- 3. Andrew Eklund, Moderator Ciceron, Founder & CEO @aeklund THE CICERON MBA “ROI and the Art of the Agile Budget” On Twitter | @CiceronHQ | #CiceronMBA
- 4. STRATEGY Binders of strategy do not create success. You need a roadmap with turn by turn directions. EXPERIENCES If you want exceptional results, you must create exceptional experiences. ADVOCACY People who love your brand will introduce you to your new customers. CONSUMER INSIGHTS It’s not a lack of data, but a lack of insights that prevents you from achieving your business goals. THE CICERON PHILOSOPHY What We Believe #CiceronMBA
- 5. THE NEW MARKETING ECOSYSTEM What We Do Brand Content Conversation Consumer Insights Business Objectives ExperiencesAdvocacy Strategy analytics opt im ization insight s analytics opt im ization insight s #CiceronMBA
- 6. Source: 2012 The State of Social Media Marketing Report #CiceronMBA GROWING SOCIAL NETWORKS In 2012, unique visitors to Pinterest grew by 1,047% over visitors in 2011
- 7. Source: 2012 IBM CEO Study #CiceronMBA 28% 35% 37% 38% 50% 56% 66% Mobile Integration w/ Org Social Management Social Monitoring Integration w/ Mtkg Content Publishing Social Growth Top Areas of Marketing Investment Tighter integration is becoming an investment priority because it creates a better consumer experience and leads to a higher ROI overall INTEGRATION & ROI
- 8. Gabrielle Wesley, Pillsbury Senior Marketing Manager Kristine Huson, Children’s Cancer Research Fund Marketing Director @Vruno Andrew Eklund, Moderator CEO & Founder, Ciceron @aeklund OUR PANEL A special thank you to our official media sponsor – @tcbmag
- 9. The Zach Sobiech Story #CiceronMBA “Clouds” by Zach Sobiech – 7,624,835 Views My Last Days: Meet Zach Sobiech – 9,719,167 ViewsMy Last Days: Meet Zach Sobiech – 9,719,167 Views My Last Days: Zach Sobiech “Clouds” Celebrity Music Video – 2,915,542 Views
- 10. #CiceronMBA WHERE ARE YOUR PRESSURES & OPPORTUNITIES? Photo by DigiDreamGrafix.com
- 11. #CiceronMBA HOW DO WE BECOME MORE CUSTOMER CENTRIC? Photo by Apple Records -- Kosh
- 12. 12
- 13. HOW DO YOU PREVENT CHAOS? #CiceronMBA Photo by Ahron de Leeuw
- 14. WHAT IS STANDING IN THE WAY? #CiceronMBA Photo by beverlyislike
- 15. 15 WHAT IS YOUR PROCESS?
- 16. #CiceronMBA CICERON DIGITAL SNAPSHOT If you’re interested in seeing where you stand up against your competition, email tiffani@ciceron.com for your free Ciceron Digital Snapshot!
- 17. OFFICIAL MEDIA SPONSOR @tcbmag | tcbmag.com