2. Advertising – TV, Radio, Mail, Print, Billboards
Promotion – Special Events, Contests, Discounts,
Community/ Youth Outreach
Sales and Merchandising – Team Gear and
Products, Clothing, Sports Equipment
Online Marketing – Websites, Banner Ads, Per
Click
User Generated Content – Blogs, Fan Sites, Chat
Forums, Word of Mouth
Integrating UGC into Existing Sports
Marketing Strategies
58% of businesses plan to increase their social media marketing to boost their online
presence this year.
5. Multi-Platform Capability
Keep experience consistent across platforms
Individuals can transition from computer, tablet or
smart phone throughout the day with minimal
experience difference.
9. Notable Teams that have embraced
UGC and Fan Participation
Campaign resulting in $17,000 in revenue increases.
24hr pre-sale resulted in $74,000 in ticket sales.
Fan contest generated 4 million Facebook impressions.
500 combined Facebook and Twitter followers.
12. Keep content fresh and consistent
Actively respond to fans
Make links easily accessible
Give back to the fans/Call to action
Contests
Giveaways
Highlighted fan of the week
40% of users do not return to a site when their first visit is a negative
experience.
Avoiding Potential Pitfalls
13. Staying Connected in a Smart World
* Updates on the go.
* Current Stats and Scores.
* Broadcast Updates.
* Fantasy Teams.
* Blog Postings.
