You are the brand. Everything you write, speak on, create, sell or do is an extension of the brand of you. So YOU need a home base. Your blog is just that. Create a content strategy for your brand that clearly demonstrates your value, visuals, voice and variation. I gave this talk in Pittsburgh at the Garden Writers Association Annual Symposium in August. Let me know if you have questions.

2. The Three A’s of Brand YOUThe Three A’s of Brand YOU
• Articulate Your BrandArticulate Your Brand
AttributesAttributes
• Attract Your Ideal TribeAttract Your Ideal Tribe
with Branded Contentwith Branded Content
• Amplify Your DigitalAmplify Your Digital
FootprintFootprint
AttractAttract
ArticulateArticulate
AmplifyAmplify

3. ArticulateArticulate
The Four V’s of Brand YOUThe Four V’s of Brand YOU
• ValueValue
• VoiceVoice
• VisualsVisuals
• VariationVariation
Hello.Hello.
My Brand is . . .My Brand is . . .

8. Blog: Your Brand Home BaseBlog: Your Brand Home Base
• Blog postsBlog posts
• White Papers and Case StudiesWhite Papers and Case Studies
• Insta Social UpdatesInsta Social Updates
• Slideshare presentationsSlideshare presentations
• Books, essays and opinion piecesBooks, essays and opinion pieces
• Radio, television and print interviewsRadio, television and print interviews
• Comments on other people’sComments on other people’s
websiteswebsites
AttractAttract

9. Amplify

10. Chose Your Brand AmplifiersChose Your Brand Amplifiers

11. ToolsTools
• Create sharable graphicsCreate sharable graphics
– PicMonkeyPicMonkey
– CanvaCanva
– QuozioQuozio
– ReciteThis!ReciteThis!
• Preschedule: Hootsuite,Preschedule: Hootsuite,
Facebook pre-schedulingFacebook pre-scheduling
tooltool

12. More ToolsMore Tools
• Vine, Instagram for “youVine, Instagram for “you
are there” video/photosare there” video/photos
• Camtasia and ScreenFlowCamtasia and ScreenFlow
for desktop demosfor desktop demos
• Animoto for professionalAnimoto for professional
30 second spots30 second spots

14. Monetizing Your BlogMonetizing Your Blog
• Sell something; yours or affiliatesSell something; yours or affiliates
• Give something free to get emailsGive something free to get emails
• Seek advertising from products you loveSeek advertising from products you love
• Review ProductsReview Products
• Brand SpokespersonBrand Spokesperson
• Turn on ads for your YouTube videos embedTurn on ads for your YouTube videos embed
on your blogon your blog
• Verify your website with Google for SEOVerify your website with Google for SEO

15. Brand YOU
Articulate ★ Attract ★ Amplified