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MY PORTFOLIO
CINDY	
  VAN
Personal	
  Blog
https://thevirtualgossip.wordpress.com
Email
cindyquynh@icloud.com
Marketing Officer
Jerndmarsh Pty Ltd, Adelaide
iBrow Threads
Gift voucher
Flyer
Loyalty Card
Digital images
(social media)
Christmas 3-day giveaway campaign
THE	
  IDEA
We	
  want	
  our	
  customers	
  to	
  have	
  fun	
  and	
  be	
  creative	
  with	
  their	
  
entries,	
  so	
  we	
  ask	
  them	
  to	
  comment	
  in	
  just	
  3	
  words	
  why	
  they	
  
deserve	
  the	
  prize….and	
  the	
  crowd	
  go	
  wild!!!
OBJECTIVES
-­‐ Increase social	
  media	
  engagement
-­‐ Raise	
  brand	
  awareness	
  towards	
  target	
  audience
RESULT
Highlights:
-­‐ 22nd Dec: the most pagelikes with 10 organic likes & 21 paid likes
-­‐ 23rd	
  Dec:	
  the	
  best	
  organic	
  page	
  reach	
  of	
  2,409	
  on	
  the	
  second	
  day	
  of	
  the	
  3	
  day	
  
giveaway	
  campaign	
  (the	
  best	
  organic	
  page	
  reach	
  of	
  year	
  2015)
-­‐ Main	
  target	
  audience:	
  women	
  18-­‐24	
  (42.3%)	
  and	
  women	
  25-­‐34	
  (33.3%).
Weekly	
  summary:
For	
  the	
  period	
  21-­‐27	
  Dec	
  2015,	
  	
  iBrow Threads’	
  weekly	
  total	
  reach	
  result	
  has	
  
been	
  9	
  times	
  better	
  comparing	
  to	
  the	
  previous	
  week	
  (	
  weekly	
  total	
  reach	
  from	
  
1,428	
  page	
  reach	
  to	
  13,277).	
  Page	
  visit	
  has	
  gone	
  up	
  to	
  241	
  from	
  146	
  times.	
  The	
  
number	
  of	
  people	
  who	
  actively	
  engage	
  with	
  the	
  Facebook	
  page	
  has	
  increased:	
  
107	
  to	
  421.
Sample:	
  social	
  media	
  schedule	
  week	
  (21-­‐25	
  Dec)
Got Brows Campaign
THE	
  IDEA
We	
  ask	
  our	
  customers	
  to	
  show	
  off	
  their	
  brows	
  and	
  reward	
  them	
  
with	
  free	
  gift	
  vouchers.	
  We	
  ask	
  them	
  to	
  upload	
  their	
  selfies	
  in	
  the	
  
comment	
  and	
  share	
  it	
  so	
  their	
  friends	
  can	
  like	
  the	
  picture….And	
  it	
  
becomes	
  a	
  brows	
  showdown!!!	
  
BROWZ & BEAUTY
• Brand Logo
• Website http://www.browzandbeauty.com.au
• Wesbite design & content
Website	
  demo Final	
  website	
  Design
Flyer Facial FlyerFlyer (pop-up store)
Membership Card
Banner (pop-up store)
Digital images
(social media)
Social media Specialist
AWD Digital & IT, Melbourne
Melbourne City Locksmith
Blog	
  
http://www.locksmithsmelbourn
e.biz/blog/4-­‐common-­‐home-­‐
security-­‐mistakes/
http://www.locksmithsmelbourn
e.biz/blog/top-­‐3-­‐common-­‐
locksmith-­‐myths-­‐debunked/
http://www.locksmithsmelbourn
e.biz/blog/locksmiths-­‐4000-­‐year-­‐
old-­‐profession/
Blog	
  posts	
  (22	
  April	
  2015	
  – 20	
  
October	
  2015)	
  
Sample	
  social	
  media	
  schedule
DIY Super Online 1print online printing
Sample	
  social	
  media	
  schedule
TWINBAYS pest control
Blog
http://www.twinbayspestcontrol.com/blog/Website	
  content
Advertising Copywriter
TBWAChiat Day, Ho Chi Minh City
Standard Chartered Bank
VISA Card
ANZ

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MARKETING/ SOCIAL MEDIA PORTFOLIO_CINDY VAN

  • 1. MY PORTFOLIO CINDY  VAN Personal  Blog https://thevirtualgossip.wordpress.com Email cindyquynh@icloud.com
  • 7. Christmas 3-day giveaway campaign THE  IDEA We  want  our  customers  to  have  fun  and  be  creative  with  their   entries,  so  we  ask  them  to  comment  in  just  3  words  why  they   deserve  the  prize….and  the  crowd  go  wild!!! OBJECTIVES -­‐ Increase social  media  engagement -­‐ Raise  brand  awareness  towards  target  audience RESULT Highlights: -­‐ 22nd Dec: the most pagelikes with 10 organic likes & 21 paid likes -­‐ 23rd  Dec:  the  best  organic  page  reach  of  2,409  on  the  second  day  of  the  3  day   giveaway  campaign  (the  best  organic  page  reach  of  year  2015) -­‐ Main  target  audience:  women  18-­‐24  (42.3%)  and  women  25-­‐34  (33.3%). Weekly  summary: For  the  period  21-­‐27  Dec  2015,    iBrow Threads’  weekly  total  reach  result  has   been  9  times  better  comparing  to  the  previous  week  (  weekly  total  reach  from   1,428  page  reach  to  13,277).  Page  visit  has  gone  up  to  241  from  146  times.  The   number  of  people  who  actively  engage  with  the  Facebook  page  has  increased:   107  to  421. Sample:  social  media  schedule  week  (21-­‐25  Dec)
  • 8. Got Brows Campaign THE  IDEA We  ask  our  customers  to  show  off  their  brows  and  reward  them   with  free  gift  vouchers.  We  ask  them  to  upload  their  selfies  in  the   comment  and  share  it  so  their  friends  can  like  the  picture….And  it   becomes  a  brows  showdown!!!  
  • 9. BROWZ & BEAUTY • Brand Logo • Website http://www.browzandbeauty.com.au • Wesbite design & content Website  demo Final  website  Design
  • 10. Flyer Facial FlyerFlyer (pop-up store)
  • 13. Social media Specialist AWD Digital & IT, Melbourne
  • 14. Melbourne City Locksmith Blog   http://www.locksmithsmelbourn e.biz/blog/4-­‐common-­‐home-­‐ security-­‐mistakes/ http://www.locksmithsmelbourn e.biz/blog/top-­‐3-­‐common-­‐ locksmith-­‐myths-­‐debunked/ http://www.locksmithsmelbourn e.biz/blog/locksmiths-­‐4000-­‐year-­‐ old-­‐profession/ Blog  posts  (22  April  2015  – 20   October  2015)   Sample  social  media  schedule
  • 15. DIY Super Online 1print online printing Sample  social  media  schedule
  • 20. ANZ