This presentation provides information about Mobile Marketing and its effectiveness to both connect with your existing customers and connect with your targeted audience. Cirology is a consulting and advisory firm that focuses on working with small businesses, and we can help you create, launch and manage a campaign to increase the bottom line.

2.  About CIROLOGY
 Why Mobile?
 Mobile Strategy
 Premium Mobile Websites
 Sample Applications
 QR Codes
 Text Messaging

3.  Cirology is a consulting firm. Our central purpose is to optimize the
performance and success of small businesses, organizations and
individuals, focusing on Marketing, Finance, Accounting, Human
Resources, Funding and other services.
Mobile Web Apps
QR Codes
Mobile Location Analytics
Text Message Marketing
Social Media Management
Mobile SEO & Mobile Advertising

4.  More then a third of U.S. Adults own a smart phone.
 95% of smartphone owners search locally
 Customer attention span is only 7 sec. long

5. MOBILE WEB
34%
of Americans access
the web on their
mobile device.
TRIPLE
DIGITGROWTH
(eMarketer)
(Quantcast)

6. MOBILE
COUPONS
Greater than
10x user growth
in 2010 with triple
digit increases in
2011 & 2012 in
North America.
(Yankee Group)

7. 37% 55% 44%18-24 YR OLDS 18-24 YR OLDS MOBILE USERS
checked their
mobile in the last
five minutes.
checked their
mobile in the last
fifteen minutes.
checked their
mobile in the last
thirty minutes.

8. AWARENESS CONSIDERATION PREFERENCE PURCHASE LOYALTY
• Mobile Web
• Mobile Advertising
• SMS Contesting
• Mobile Web
• Mobile Coupon
and Updates opt-in
• Mobile Web
• Mobile Updates
• Mobile Apps
• Mobile Web
• SMS Coupon or
Incentives
• Mobile Apps
• mCommerce
• Mobile Web
• SMS updates
• Coupons (Web & SMS)
• Mobile Apps
• Polling and Voting
You get valuable data at each step along the path enabling ROI
reporting and an optimization feedback loop.
The Mobile Purchase Decision Funnel
turns eyeballs into buyers.

9. Use these tools to build brand preference, drive transactions,
and increase customer loyalty.
Platform Independent
Rich Experience
Brand Extensible
Easily Publishable
No — A separate application is
required for each platform.
Yes — The mobile web is
accessible on each platform.
Yes — Apps can take total
advantage of native features.
Yes/No — With work, some
native features can be used.
Yes — Apps are a great extension
of your brand.
Yes — Mobile sites are a great
extension of your brand.
No — Apps require a lengthy
approval process for release.
Yes — Updating a mobile site
takes mere minutes.
APPS MOBILE WEB
No — A separate application is
required for each platform.
Yes — The mobile web is
accessible on each platform.
Yes — Apps can take total
advantage of native features.
Yes/No — With work, some
native features can be used.
Yes — Apps are a great extension
of your brand.
Yes — Mobile sites are a great
extension of your brand.
No — Apps require a lengthy
approval process for release.
Yes — Updating a mobile site
takes mere minutes.

10. Our mobile sites lives in harmony with existing websites
We convert your existing website into a mobile friendly version, compatible with nearly
all smartphones and fully compliant with your brand.
Our system auto-detects traffic from mobile devices and
redirects to your mobile-friendly version

11.  Turnkey: easy, quick and inexpensive way to go mobile
 Proven: our platform powers over 500 mobile websites
worldwide
 Scalable: always up-to-date, redundant, flexible and secure
 Integrated: powerful CMS integrates with any existing
website
Our platform is
Compatible with more than 98%
of mobile traffic!

13. DR CAMPAIGN
Tailor Mobile Marketing for
Lead Generation
SMS response from
offline media (print, TV,
etc.)
SMS Contesting
CONVERSIONS AWARENESS
BRAND CAMPAIGN
Tailor Mobile Marketing for
Campaign Recall
TOOLS/TACTICS DATA AVAILABLE
SMS: Phone #, carrier,
referring source
Mobile Web: Location,
device type. Must ask for
personally identifiable
info.
Mobile Web advertising
In-app advertising
Sponsored apps
TOOLS/TACTICS DATA AVAILABLE
Mobile Web:
Impressions, clicks,
referring sources
In-app: Impressions,
engagement, clicks.
The Big Picture: Mobile Strategy

14. Contact Information
Data Collection
Product Database
Social Networking
Content Download
Mobile Commerce
Geolocation
Contest Entry

15.  Allows companies to engage users
and capture information on location
 Drive traffic through QR codes, SMS
links, email, Facebook and Twitter
 Provides an instant and secure
contact capture form to acquire new
customers anytime, anywhere

16.  Offer free gifts, discounts, incentives, and
reminders with our Mobile Coupon Platform
 Create a campaign, broadcast it, and
experience an immediate increase in traffic!
Mobile coupons are a great way to:
• Have immediate impact on your brand
• Eliminate printing and mailing costs
• Track redemption rates
• Minimize investment in your POS set-up
Sample

17.  Gives your consumer the ability to purchase
instantly, when and where the impulse strikes!
 Combines:
1. ease of purchase
2. location-awareness
3. ready access to information
 Mobile commerce will surpass eCommerce
 A must have for ticket-based events and retail
 Accessible via social media, SMS and QR codes
Use these tools to drive transactions,
and increase loyalty.

18.  A QR code is only as good as it’s landing page…
 SMART QR Codes:
• Point to mobile optimized landing pages
• Grab attention
• Help spread mobile coupons
• Build lists of mobile phone users
• Run better marketing metrics
• Easily share mobile media (photos/videos)
• Achieve marketing objectives!

19. Allows for simplified transactions, data exchange,
and wireless connections between two devices in
close proximity
Active vs. PASSIVE – NFC will be driven
by marketing, not payments
NFC stickers, SmartPosters

20.  Bulk SMS Blast: Send and receive bulk/individual SMS messages via
our easy-to-use web based software and direct carrier connection.
 Mobile Keywords: Text “yourword" to 12345 – provide on-demand
rewards, coupons, links to mobile sites and loyalty program opt-ins.
 Online and Mobile Sign-up Forms: Customers can easily enter their
contact info on your website and get added to your SMS lists.
 Mobile Voting: Create all types of fun and engaging SMS votes/polls.

21.  SMS-backed mobile loyalty programs
tie in with email and direct-mail
programs
 Include a URL in the SMS message to
link back to the mobile web for further
engagement, data capture, and
conversion.
 In retail, SMS is becoming the best
tool for CRM and loyalty efforts.
 Use SMS for:
◦ store alerts
◦ news updates
◦ coupons
◦ reminders
SMS for Direct Response

22. MMS is the new standard in mobile messaging and
often times gets 2 to 3 times the response rate in
comparison to standard text messaging alone.
Increased Direct
Response Rate
Targeted MMS
Personalized MMS
Interactive MMS
Mass MMS
Announcements
Go Green

23. Go to www.cirology.com/marketing or
Contact
Robert Leach (m) 404-861-7366 rleach@cirology.com
Paul Rousseau (m) 404-290-1169 prousseau@cirology.com