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Make TS the compelling reason to repeatedly choose Cisco
TAC Vision & Strategy
© 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
• Connected TAC
• Knowledge Digitization
• Faster Cisco Support Engagement
• Q&A
Agenda
From The Customer Lens
Availability Performance Security
Mitigate my
risk
Know my
network
Keep my
data
secure
...
Keep my
costs
down
Effortless, Proactive, Digital Experience
Driving Customer Loyalty
Take
complexity
out of my
hands
%
%
%
%
%
%
400M + Devices in our Install Base – only 1% connected
Over 200,000 customers - millions of customer interactions per year
Tremendous body of knowledge – 15,000 digitized knowledge nuggets, and growing…
Shift to proactive engagements
Detect  Remediate
Opportunity
= 
Pervasive
network
connectivity
Access to data
we need
when we need it
Augmented by
our digitized
TAC IC…
Proactive issue
detection and
risk mitigation
High value
outbound
engagements
Reduce risk and
cost
Increase network
availability,
performance and
security
Drive digital growth
…and our
exceptional
talent
* * *
The Connected TAC Value Proposition
Automation at SCALE
TAC Innovation on this Journey - some examples
BDB/BORG
Digitizing knowledge
Automating reuse and
notification
Faster Cisco
Start
Effortless, fast TAC
engagement
TAC Spark
Multichannel
collaboration
CLI
Analyzer
Device Health check
BORG &
Digitized TAC Knowledge
• Every year, Cisco TAC handles 1.8 million+ customer reactive cases.
• The average time to solve these issues is measured in days, not minutes.
• Customers are expecting us to move from reactive support to preemptive
and predictive. This coincides with Cisco attempting to move to a Level 3/4
B4B supplier.
The Problem
What is BORG?
• BORG is an automatic problem
detection, alerting, and reporting engine
• Gateways process Cisco device data
against the digitized knowledge
(modules) created by over 700 engineers
• Detects problems, bugs, compliance
issues, RMA reduction solutions, crash
decodes, best practices, EoX
notifications, and more.
1. Customer opens SR for bad flash on ASA
2. Customer uploads the show tech file
3. ASA Show Tech Parser runs automatically, detects the problem, emails the engineer
4. Engineer notifies the customer about the bug
Analysis completed
within 8 minutes of show
tech upload!
Unnecessary RMA
Prevented!
WLC
UCS
Expressway
CX/PRSM
IOS
FWSM
ESA/WSA/SMA
Cases
IOS Cores
StarOS
NXOS
ISE
NXOS Cores
Jabber
Anyconnect
IOS XR
ASA
Voice OS
WAAS
IPS
DCNM
CliQr
UCS Director
DCNM
Nexus Data Broker
IMC Supervisor
Nexus Fabric Manager
Cisco Process Orchestrator
Tidal Enterprise Scheduler
UCS Central
RedHat
SUSE
Hyperflex
UCS S-Series
VMWare / ESXi
SAP
Collaboration Endpoints
DCM
MSE
IM/Presenece
Tetration
CSC
Unity
Prime
ACI
ACE
Firepower
CSM
VMS
Acano
NAC
ONS/CTC/TS
DMSACS
Stealthwatch
TMS
Cisco VisionHLM
AnyRes
IoT
DCNS/EC
CUCDM
StorMagic
CUAC
CPS
DCNS/EC
Knowledge Digitization
Scanning
480
distinct files
BDB/BORG BDB/BORG
Out of
3720
known issues detected
5833
Active modules of
intellectual capital
Related to
300
service requests
Every single
hour!
Are running up to
35 000
Tasks
And detect
600
high severity issues (16%!)
CLI Analyzerhttp://cway.cisco.com/go/sa
Overview
Case Create
• Entitlement completed
upfront
• Diagnostic data auto
collected and added to
your case
• Create a case and add
diagnostic data within
minutes!
Contextual Help & Highlighting
Popup window
displayed upon
clicking link.
• CLI output is flagged
based on TAC rules
• Text is color coded
based on severity and
turned into a clickable
hyperlink
• Detailed explanations
available via link back to
cisco.com (see documentation)
“It is a frictionless method to engage TAC.” - Quote from user study research
S1/S2: Connect Premium Customers with Engineers
Faster Cisco Support Engagement
© 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
• Customer opens case using Support Case Manager at
cisco.com
• Customer is provided Call Me button** to reach engineer
• All TS Advantage Customers (Bronze, Silver, Gold, Platinum)
will have S1/S2 case open available.
• **Call Me button limited to 10 countries: UK, Australia, Mexico,
Canada, Brazil, Austria, France, Germany, Netherlands, and US
Phase 1- June 11th
• Accelerated access to engineer when customers
need us most (S1/S2 cases)
• Reduce customer effort and case open time
Introducing Faster Cisco Support Engagement
Process
Benefit
Eligibility
Launch
© 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Current: Engagement initiated via TAC Frontline
Call 1-800 Create Accept Troubleshoot Solve Close
S1/S2: TAC Frontline Agent
creates the case and transfers to
Engineer
New: Engagement initiated from cisco.com
Customer
creates case
Accept Troubleshoot Solve Close
S1/S2: Direct
connection to
Engineer
Customer Experience
© 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Current: Support Case Manager
Customer is able
to open S3/S4
cases only.
© 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
New: Faster Cisco Support
Engagement
Customer enters
Serial Number or
selects a Product and
clicks “Next”.
Customer selects
severity level of
situation.
Note: S1/S2 would be unavailable if
customer is not TSAdvantage.
© 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
New: Faster Cisco Support
Engagement
Similar to today,
customer provides
details and selects
problem area.
© 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Contact information
will be pre-filled if on
file. Customer can
update preference for
case if needed.
New: Faster Cisco Support
Engagement
© 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
SR number is created and
customer can click Call Me to
connect to TAC engineer directly.
Note: Call me function only available for 10
countries (see next slide).
New: Faster Cisco Support
Engagement
© 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Call Me feature available in the following 10 countries
US, Canada,
Mexico, Brazil
Austria, France
Germany, Netherlands, UK
Australia
© 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Thank you for being a valued Cisco
customer.

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TAC Vision & Strategy

  • 1. Make TS the compelling reason to repeatedly choose Cisco TAC Vision & Strategy
  • 2. © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
  • 3. • Connected TAC • Knowledge Digitization • Faster Cisco Support Engagement • Q&A Agenda
  • 4. From The Customer Lens Availability Performance Security Mitigate my risk Know my network Keep my data secure ... Keep my costs down Effortless, Proactive, Digital Experience Driving Customer Loyalty Take complexity out of my hands % % % % % %
  • 5. 400M + Devices in our Install Base – only 1% connected Over 200,000 customers - millions of customer interactions per year Tremendous body of knowledge – 15,000 digitized knowledge nuggets, and growing… Shift to proactive engagements Detect  Remediate Opportunity
  • 6. =  Pervasive network connectivity Access to data we need when we need it Augmented by our digitized TAC IC… Proactive issue detection and risk mitigation High value outbound engagements Reduce risk and cost Increase network availability, performance and security Drive digital growth …and our exceptional talent * * * The Connected TAC Value Proposition Automation at SCALE
  • 7. TAC Innovation on this Journey - some examples BDB/BORG Digitizing knowledge Automating reuse and notification Faster Cisco Start Effortless, fast TAC engagement TAC Spark Multichannel collaboration CLI Analyzer Device Health check
  • 9. • Every year, Cisco TAC handles 1.8 million+ customer reactive cases. • The average time to solve these issues is measured in days, not minutes. • Customers are expecting us to move from reactive support to preemptive and predictive. This coincides with Cisco attempting to move to a Level 3/4 B4B supplier. The Problem
  • 10. What is BORG? • BORG is an automatic problem detection, alerting, and reporting engine • Gateways process Cisco device data against the digitized knowledge (modules) created by over 700 engineers • Detects problems, bugs, compliance issues, RMA reduction solutions, crash decodes, best practices, EoX notifications, and more.
  • 11. 1. Customer opens SR for bad flash on ASA 2. Customer uploads the show tech file 3. ASA Show Tech Parser runs automatically, detects the problem, emails the engineer 4. Engineer notifies the customer about the bug Analysis completed within 8 minutes of show tech upload! Unnecessary RMA Prevented!
  • 12. WLC UCS Expressway CX/PRSM IOS FWSM ESA/WSA/SMA Cases IOS Cores StarOS NXOS ISE NXOS Cores Jabber Anyconnect IOS XR ASA Voice OS WAAS IPS DCNM CliQr UCS Director DCNM Nexus Data Broker IMC Supervisor Nexus Fabric Manager Cisco Process Orchestrator Tidal Enterprise Scheduler UCS Central RedHat SUSE Hyperflex UCS S-Series VMWare / ESXi SAP Collaboration Endpoints DCM MSE IM/Presenece Tetration CSC Unity Prime ACI ACE Firepower CSM VMS Acano NAC ONS/CTC/TS DMSACS Stealthwatch TMS Cisco VisionHLM AnyRes IoT DCNS/EC CUCDM StorMagic CUAC CPS DCNS/EC
  • 14.
  • 15. Scanning 480 distinct files BDB/BORG BDB/BORG Out of 3720 known issues detected 5833 Active modules of intellectual capital Related to 300 service requests Every single hour! Are running up to 35 000 Tasks And detect 600 high severity issues (16%!)
  • 18.
  • 19.
  • 20. Case Create • Entitlement completed upfront • Diagnostic data auto collected and added to your case • Create a case and add diagnostic data within minutes!
  • 21. Contextual Help & Highlighting Popup window displayed upon clicking link. • CLI output is flagged based on TAC rules • Text is color coded based on severity and turned into a clickable hyperlink • Detailed explanations available via link back to cisco.com (see documentation)
  • 22. “It is a frictionless method to engage TAC.” - Quote from user study research S1/S2: Connect Premium Customers with Engineers Faster Cisco Support Engagement
  • 23. © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential • Customer opens case using Support Case Manager at cisco.com • Customer is provided Call Me button** to reach engineer • All TS Advantage Customers (Bronze, Silver, Gold, Platinum) will have S1/S2 case open available. • **Call Me button limited to 10 countries: UK, Australia, Mexico, Canada, Brazil, Austria, France, Germany, Netherlands, and US Phase 1- June 11th • Accelerated access to engineer when customers need us most (S1/S2 cases) • Reduce customer effort and case open time Introducing Faster Cisco Support Engagement Process Benefit Eligibility Launch
  • 24. © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Current: Engagement initiated via TAC Frontline Call 1-800 Create Accept Troubleshoot Solve Close S1/S2: TAC Frontline Agent creates the case and transfers to Engineer New: Engagement initiated from cisco.com Customer creates case Accept Troubleshoot Solve Close S1/S2: Direct connection to Engineer
  • 26. © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Current: Support Case Manager Customer is able to open S3/S4 cases only.
  • 27. © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential New: Faster Cisco Support Engagement Customer enters Serial Number or selects a Product and clicks “Next”. Customer selects severity level of situation. Note: S1/S2 would be unavailable if customer is not TSAdvantage.
  • 28. © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential New: Faster Cisco Support Engagement Similar to today, customer provides details and selects problem area.
  • 29. © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Contact information will be pre-filled if on file. Customer can update preference for case if needed. New: Faster Cisco Support Engagement
  • 30. © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential SR number is created and customer can click Call Me to connect to TAC engineer directly. Note: Call me function only available for 10 countries (see next slide). New: Faster Cisco Support Engagement
  • 31. © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Call Me feature available in the following 10 countries US, Canada, Mexico, Brazil Austria, France Germany, Netherlands, UK Australia
  • 32.
  • 33. © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Thank you for being a valued Cisco customer.